Three ways to improve the weight of web site internal optimization

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Site internal optimization is indeed a very complicated and very fine work, webmaster in the day-to-day work experience needs to pay attention to a lot of details. So the chain and article content is equally important, but more in line with the user experience is the content of the article, do the content of the article is equal to get some users, and do a good user experience is the whole process of optimizing the site, site internal optimization is the internal work, is the site itself code and corresponding adjustment work, But some of the standing friends will accidentally change the work plan to achieve the best optimization results!

Site internal optimization is done by each optimization, SEO friends must do before the necessary things to do, but also the site marketing, network promotion of the Foundation, the site's internal optimization for some keyword rankings and site weight promotion are not to be questioned, almost all of the site to achieve marketing results will have to do a good job inside the site optimization work, The purpose of the website interior optimization is also to highlight some of the core keyword words and related long tail words, for Baidu spiders crawling and crawling, but also for users to read and experience, the main webmaster for the new station to get the hand is a one-time complete optimization, if there is too little optimization of the webmaster will be in the later follow-up optimization progress, This is not workable, we said that the site internal optimization is a very fine work, for a site, good optimization attitude to determine the success of the site optimization! The following author on the site internal optimization skills to make a summary.

1, Title and description optimization, highlighting the core keywords

When you search your own web site will find that the search engine display information is the site title and description, so in the site page code head Plus site tittle and description is very necessary, but also the role of the site SEO is the largest, Search engine ranking algorithm in the title of the weight is quite high, many of the title written in a large extent by the search engine, the standard to be related to the content of the article, the expression of the same meaning, but also with the theme of the entire site, the article title statement fluent readability can add 2-3 keywords, But can not malicious to add or directly line keyword piling.

2, the site navigation optimization good, easy to crawl spiders

The website leading navigation manifests as a level directory, through it the user and the spider program can deep access to the website all important content. Therefore, the main column must be in the home page eye-catching location, and the use of text links rather than pictures are not flash navigation. If your site two level three columns a lot, please do not put into the navigation bar, navigation bar should be placed in your key columns. Fair and effective internal circulation links, commonly used such as home-column-content, to maintain the 3 level, for spiders crawling and indexing is very helpful. Some products that need to be highlighted can be directly linked to the homepage, although it belongs to Level 3 content page, but from the home page link past, belong to level 2 directory; for the search engine of the advantage, for the site owners also more easily promote his key products, for users will be more easily to find the information he needs. Again for example many stationmaster's homepage is uses "index.asp", actually it page belongs to the page, the general author will change "/" or the address, aggravating the homepage weight. Optimize the navigation time like some customer message or landing page can be nofollow off, the spider is not so smart.

3, completes the page content, the progress user experience

The content of the Web site is the spider's most interesting things, if a website article content is all original articles, then this site must be spiders often crawl the site, many enterprises station optimization webmaster should be aware of a large part of the search engine is the text content of the news class, In the content of the site to add keywords and link to the home page, note must have read-through, can not be malicious to join, may be around a word, so the spider will recognize the link address on the page is what meaning, can also increase the weight of this keyword. Adding keywords can be done without impacting the user experience.

Site user experience is a user to use the site in the process of building up feelings, such as whether the Site page layout fair, website information whether users need, the speed of the site is fast enough, such as a series of topics. The top of the site can be made to make the most popular information navigation, so that users can direct access to the information he needs. At present, large industry sites are such, see four major portals. This article by the Dongguan SEO original, reprint please link form famous source http://www.dwseo.org