Two or three suggestions on the optimization of enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the use of search engine more and more people, today's corporate web site is no longer a portal image, but more is the source of enterprise orders! So, how exactly to optimize the product-type corporate Web site? The author gives some suggestions as follows:

Site layout

A successful website, of course, can not be separated from a reasonable layout. As the first entrance to the website information, the layout of the home page is the most important, the home page takes into account the image display and information transmission two main functions. Home in the display of the company's own image at the same time, be sure to allow visitors to the first time to understand the content of the site, services and functions, and through the home page, can quickly reach the pages to find. Pay attention to the site layout of another reason is: we know, search engine crawling from left to right, from top to bottom of the order, it is not difficult to see, the more the upper left corner of the word, the higher the weight itself. Therefore, a good layout is directly related to the keyword ranking.

Keyword positioning

The site layout is done, and then you need to be clear about the entire site to optimize what words. Keyword positioning directly related to the future site traffic problems, a successful site is not the beginning of the "water supply", "water supply equipment", "water pump" and other such a broad and competitive word to do Baidu or Google's home page, let alone do go up the difficulty of the problem, Just do it. The front long 10 bids to spread to your 11 position, and how much flow? Obviously, the amount of energy you spend on it is not proportional to what you reap. Generally speaking, the enterprise site should first choose the region + keywords such relatively unpopular and less competitive bidding words as the first dozen subjects, for example, I choose "Guangdong Water supply Equipment" "Guangzhou Water supply equipment" and other relatively small range of words as my homepage main keyword, in the short time can do the main search engine home, although the search " Guangdong Water supply Equipment "people do not search" water supply equipment "more people, but the former purchase intention is much stronger than the latter, and the number of bids may be less. In the weight of your site to upgrade to a certain time, "water equipment" the word will also be in the home page has a good ranking.

The title and description of the website

To achieve a good site rankings and the click rate is relatively high, then a good title is essential! A good title should contain your entire site's target keywords, in general, the site title if too many keywords, try not to contain other useless words in, Because the title contains a high weight of the keyword but the display words are limited, we should be fully effective use. For the description of the site, do not deliberately to repeat the site title inside the text, must do the sentence fluent and brief users of the site's theme and other advantages and features such as the nature of the statement ads. Practice surface, with the description of the nature of advertising can indeed increase the number of clicks on the site. How to operate, according to the major enterprises own characteristics and advantages and product characteristics to implement.

Try to figure out the user needs

Products may have problems, users will certainly be eager to understand the enterprise product quality and advantages, how to provide customers with reassurance? Common sense tells us that they boast yourself a lot less than others boast you once, this is why many enterprises will spend energy through XX certification, Shou contract Re-credit, xx High-tech Enterprises, XX members, such as a series of tripartite certification certificates, the use of these certificates can not be ignored, will greatly increase the rate of product turnover. Another is to open a comment on the home page function, so that visitors through Third-party comments to understand the product and the company's own services and advantages. These two methods are more common means to improve the conversion rate of the website.

The above is only the Guangdong inverter water supply network in the SEO practice of sharing the experience, only for your reference. Reprint please keep our link http://www.flpump.com Thank you for your cooperation!!!