Understand SEO truth, away from SEO black hat suspicion!

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As a result of SEO threshold is very low, so that the current SEO training everywhere are, some incompetent training institutions taught the most is that the essence of SEO is the inner chain for the king, outside the chain for the emperor. And in the actual SEO work, because these two points accounted for a very high proportion, so many beginners in the reckless, but also effective.

But as the search engine more and more attention to its SEO and more stringent requirements, once some SEO more effective common operations gradually become a search engine down the right standard. In saying these SEO traces too heavy premise, we must first understand SEO common points:

1, search engine ranking principle:

The principle of all search engines is to let the retrieval of the fastest speed to retrieve the information they need, that is, search engines must be to retrieve users to provide the most valuable information.

2, why say this is all search engine reason?

As the search engine deviates from providing the most valuable information to the user, he will gradually lose his user base. Example: When you repeatedly use Baidu Search can not find their own information, and with 360 search is very casual to find the answer, you will be so persistent Baidu as the first search object?

3. How to make the search engine think that the information on my website is valuable?

First of all, your site to win the trust of the search engine (weight), and then let the search engine clearly understand what your site is doing (anchor text).

4, how to let search engine trust me, and read my website?

Enhance the reliability of the elements are: site code reasonable, space stability, site content original, long time to build a station, external links more ... And so on, these are all helpful in gaining trust in search engines.

To enhance the readability of the elements are: the overall content of the site keyword density is consistent with the theme, internal and external anchor text, external links are what categories of Web site ... These are the main points of the search engine to read your site.

5, after all, or with the chain, outside the chain has a significant relationship, why the search engine will value these?

The collation of search engines is also made by people, and those who formulate these rules are based on the popular web site and the Internet habits of the public netizens.

For those who make search engine collations:

Find the website with your heart, internal article has some key or need to annotate the vocabulary, will give the link to jump to the corresponding details of the page, this way will enhance the user experience, so that browsing the page of people to access it is very convenient, so the internal links do a good site will allow the search engine to give bonus points;

found that ordinary netizens like an article, may be reproduced, the whole text or address to his circle within the forum, QQ Group, blog, so very good understanding, a website information will be a lot of people forward, affirmed that the information on this site is more valuable;

The person who discovers attentively does the website, will often update own website. So the "Live station" is certainly better than "dead Station" good (site one online will no longer update the site more in the enterprise type of site);

found that the intention to do the site, updated content will be illustrated, detailed annotation, so the article with the graph should be more than the text of the article to add a little more points. (In this case, the long article should be more points than the short article).

Found that has been on the internet for a long time to survive the station (whether dead or Alive station) must have a certain significance, so these stations if one day good operation, should give support to the right;

For all the other things, play your imaginary space and let them go on.

Through the above, we can clearly understand that, in addition to the basic requirements of the site (code reasonable, space stability), others are with the internal chain (the site updates the article added) as well as the chain inseparable.

The same is the update article, the same is the hair outside the chain, SEO training institutions in most of the teaching, is the internal updating of the article to be original; The chain to anchor text form to the home page guide; and the more external links the better. To address this 3 problem, we will examine the following:

1, the internal update of the article is only the original only good?

Most SEO colleagues will think that the original article is good, false original seems to be able to cheat the search engine, and pure collection is not good.

So is it reasonable to say that? This is absolutely good, but not all right, we have a step-by-step analysis of this:

Original Affirmation good, but original article also must have the quality only then, although the search engine is a program, but also has a certain AI, if the simple knocking some of the text language, although the original text may be knocked out, but completely without readability, and the site is not related to the theme is still not good, and the length of the original text, Whether the illustrations will certainly have a certain impact on the quality.

For search engines: Whether you are original, pseudo original or acquisition, as long as the search for users meaningful information, that is good information.

2, inside the chain to anchor text form all point to the home is good?

Because the home page is generally the most weight of the site, so most of the optimization is the keyword set in the home page to optimize the main page.

But does this really make sense? home page Set the keyword and the content of the first page really match it?

Cases：

Through the above diagram can be seen, "plug-in electromagnetic flowmeter" in the "home" and to Do "Product introduction page" experience is different.

When the "keyword" is not in conformity with the "content of the Web page", but still give anchor text point, so although can achieve the Promotion keyword ranking effect, but some far-fetched (already not very reasonable), so try not to do SEO too utilitarian, otherwise very seo too far suspicion.

For search engines: Unreasonable recommendation (anchor text) if too much, there must be a problem!

3, the external link is the more the better?

The effect of the chain is ultimately to see the quality, if your outside the chain of the platform and your Web site type similar to the weight OK, this is the more the better.

If you're publishing a variety of garbage platforms, that's not only bad, it may also have side effects.

For search engines: Quality > Quantity, 100 1≠100.