Urban SEO Research: The conflict between the profit model and the current situation of the website

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Network Marketing analyst Soude Kang believes that the current city of popular SEO behind the huge hidden dangers, a large number of urban SEO practitioners will be caught in no single can be connected or struggling in the plight of the brink of life and death. As part of the City SEO Research series of the flute and Kang marketing team, this paper mainly analyzes the conflict between the profit model of the individual and small team who are engaged in the city's SEO to take profit and the current situation of the website.

General profit model of urban SEO

In the combination of various factors, SEO learning and application of rapid popularization. To ADMIN5 Webmaster Network For example, the discussion of SEO extremely related issues of more and more submissions, this shows that learning and practice SEO has become a lot of webmaster's homework. SEO because of its own mysterious colors, to help the corporate website SEO optimization has become a lot of SEO learners to make a contribution.

Whether it is the old Tong seo, the only SEO, or recently just fire up for the benefit of SEO, its SEO training guide students to engage in enterprise website optimization. Under the guidance of the niche market idea, many SEO practitioners have turned to the road of "City seo+ take orders".

The so-called "City seo+" Road, is through the maintenance of a "city name +seo (website optimization)" site, in Baidu related search results to occupy a better ranking, and then active or passive access to inquiries, provide Web site optimization or SEO consultancy services to obtain revenue.

Jiangbei is the largest wholesale market location in Linyi City, Shandong Province as an example. Shandong Linyi Region has a strong demand for enterprise optimization, some friends through the optimization of "Linyi seo" or "Linyi website optimization" Such words, for a better ranking, and then wait for the owner to actively contact, or the webmaster actively contact the owner "volunteered" to promote their own SEO services. In this process, we call the site a city SEO site, its role is to display their own level of SEO (as a prime case to show business users, supporting its technical strength).

Summary of the website of city SEO

China has nearly 300 prefecture-level cities, to the city as an example analysis, the existing Urban SEO website status is as follows:

1, from the site owner, to the majority of personal webmaster, the team operation of the city SEO, most of the form of studio, registered as a formal company is relatively rare. Or take Linyi as an example, you can click on this link to see Baidu about "Linyi seo" search results, displayed on the first page of the site, most by personal maintenance. Add: http://www.baidu.com/s?wd= Linyi seo

2, from the appearance of the site, to the majority of personal blogs, most webmasters using WordPress and Zblog procedures. Only a few city SEO sites belong to the Enterprise station form.

3, from the content of the site to look at, mainly technical articles, basically no marketing class articles. Almost all of the city SEO site is flooded with a variety of SEO experience, skills, some sites even have to engage in "SEO knowledge Grand" trend, from the station to optimize the details have been written to the outside chain of various methods.

The potential crisis of City SEO website

In the last part, we have seen the status of urban SEO (take the city as an example). Flute Kang Marketing Team after analysis that the current urban SEO there is a potential crisis-the city of SEO site status can not provide sufficient reasons for the deal.

In the urban SEO profit model part, we know that the city SEO site owners rely mainly on providing SEO services to business owners profit. We take the Wenzhou SEO as an example, there is a webmaster to give the website optimization price reference (see http://www.seo7753.com/280.html). In this price table, the Enterprise whole station optimization is 3500 yuan, different levels of keywords corresponding to different price grades.

But there is one problem that is not resolved: How to convince customers of themselves. About this problem, the Flute Kang Marketing team consulted some stationmaster, more reply is: My city SEO station rank Baidu First, enterprise boss directly check rank can. This answer can represent most of the city SEO webmaster, but from the marketing point of view, far from enough.

Network marketing includes two most important links: traffic and deal. Among them, urban SEO stationmaster whether depend on active attack or wait passively, can obtain certain directional flow. But for the deal, most webmasters rely on QQ and telephone. There is a bottleneck in the middle: inquiry rate. If the inquiry rate is very low, business owners through the Search engine initiative to visit the site, but did not leave a word left, obviously lost a deal opportunity. How to increase the inquiry rate? This is the City SEO webmaster need to consider the problem.

The increase in the inquiry rate, we need to grasp two questions: what is the plight of business owners, I can provide any countermeasures. In addition to this, there is a problem: I know what the business owners have in their predicament and can offer effective solutions, but how to convince business owners that I trust me. Small and medium-sized enterprises can not casually thousands of or even tens of thousands of dollars all or part of the payment to a have not seen, only the other QQ or mobile phone number of people.

Please urban SEO webmaster attention to the following issues: 1, what is the difficulty of the business owner? 2, can you provide solutions? 3. Do entrepreneurs trust individuals or groups? 4, Business Owners Trust blog or Enterprise Station? 5, the owner can read SEO technology articles?

This "Urban SEO research: Profit model and the conflict between the current situation" is written here, leaving a few questions above for everyone to think about (original address: http://www.sudikang.com/2011-01-chengshi-seo.html). More Urban SEO Operations Research Report, please visit Soude's blog to see. Contact qq:sudikang@qq.com