User comments are an effective way to boost sales

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

User comments have proven to be an effective means of boosting sales. Usability expert Jared Spool has confirmed this.

This is confirmed in Amazon's example. He just added a question under each comment: "Is this comment useful to you?" It is such a simple question that Amazon will be most relevant to the product, and also the most helpful comment on the conversion to the front. It's a myth that users ' comments add 2.7 billion of dollars to their revenue, but that gives us unlimited thinking. Why do users ' comments improve sales so effectively? Is it possible for every comment to be effective? The answer is certainly not entirely positive, and it is not simply adding comments to the product page.

User comments are also divided into praise and bad reviews. When you receive a lot of comments, you have to consider, is this comment useful to you? Put the comments that people find useful in the top of the list, let more people agree with him, and the approval rating will keep climbing. However, the difference is also not negligible. Try to keep a balanced state of praise and bad reviews, so that customers can understand the pros and cons of the product. There are other techniques, such as making it easy for users to see the highest ratings or ratings, or summarizing comments in simple graphs, so that a large number of comments are manageable for users.

Jared calculates that Amazon, by this means, has increased sales by 20% in the media product category, a feature that is worth 2.7 billion of dollars. And then another article example of a firm that made $300m by removing the need to register unreported checkout "a company by the cancellation of payment required to register this provision, increased 300 million sales", It also shows how much impact a small device can have.

Another important point is that when you receive a large amount of comments, you need to organize the comments to present them in a way that is meaningful to the customer. For example, on the game site, some of the Games commented on hundreds of, but the seller did not take measures to help users use these comments, thereby wasting a valuable resource. Experts say the number of comments is crucial to improving the transformation. The number of comments makes the product more attractive, and it also inspires more people to comment.

Of course, this strategy does not apply to everyone, after all, you can do like Amazon attracted so many comments are not in the majority, the mystery of which still need to undergo a long period of continuous thinking and groping summed up.

Source: Guangxi Lao Wu SEO training address: http://www.gxseo.org