Users ' feelings about the site are an important part of the user experience

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What is a good user experience for? Not to see for themselves, nor to bring direct benefits. In order to retain users, retain users to start your ambitions, retain the user is tantamount to retaining the wealth. Users can bring unlimited possibilities into profitable models. Webmaster racked their brains to improve the site's user experience, in fact, is to let users like your site. Just like a person, have a beautiful appearance, and people of good character, attract the unique temperament, can be more like people, broaden their contacts, to bring more opportunities for their own development. Mutual attraction between people can build feelings, this feeling can be friendship, can also be family, more can be love. Feeling is appreciating each other, building up some kind of connection, and this sublimation makes a certain relationship stronger between you and others. The website is also so, the light attracts the user to let the user like your website to be far from enough, the website should act as a communication platform, to carry the user's social relations, even is the sentiment sustenance. Between the website and the user, the user and the user establishes one kind of relationship can let the user experience rise to a higher level. This is not only the user experience to discuss the issue, but also the entire site operation throughout the strategic issues.

Thunderbolt is a pioneering company with technology, after years of development has been a certain scale. Thunder below to download the start, but it is Tencent to the Thunderbolt's biggest business inspiration. Thunderbolt download is just a basic service, although the user is massive, but it is difficult to convert into income. Thunderbolt's solution is to learn the Tencent model, the development of value-added services. Starting from 2006, Thunderbolt launched the Thunder online, through the technology integration to provide online video services; 2007 Thunder into all the strength of the development of Thunder 6, add SNS elements, the integration of more play Network gift search tools gougou.com, to 2009, the Thunder will eventually focus on online video and network games. "To the Thunderbolt five years, I believe that the Thunder can do today Tencent's scale, because this value-added platform is very valuable things." Shenglong once said to "entrepreneur" magazine. However, the Tencent model sounds simple but difficult to replicate. Rely on a product to obtain a large amount of users, and then on this basis to launch the Internet value-added services, and to profit. Tencent did it, but it was hard to do it. Although the Thunderbolt also has a large number of users, but also on this basis to launch a lot of value-added services. However, user relationships are not fully replicated.

QQ is a communication platform, carrying the user's social relations, and on the network to extend, so that users will be emotional sustenance, the user experience brings the stickiness is the Thunderbolt rely on simple download tools difficult to replicate. Thunderbolt is just a tool, a large number of users are a lot of passers-by, what they want, not more to stay half a step can be said that the Thunder most users a microcosm. Value-added services engage in more, but the user for the Thunderbolt does not have too much affection. The user has no dependence, has not communicated with others in this, has not established the sentiment since the communication between the user and the user, natural for the Thunder itself and the Thunder those value-added service establishment website also does not have the sentiment. Download tools also have Express, Whirlwind and other competitors, watching video users can choose Youku, potatoes, download audio-visual entertainment, as well as BT and the major sharing forum. SNS users can choose to be happy, Renren. There is no experience that can keep users from creating feelings. QQ is different, it brings the user experience is like a network society, to QQ as a common tool to establish network relations, the line extends to the line below, the line extends to the line. Share the mood to show myself qq space and Tencent blog, browsing the web typing office has TT browser and QQ Input method. Send mail there are Qqmail,sns QQ alumni, in short, to QQ as the core of value-added services to communicate, establish network relations, bearer user feelings for the user experience of the core, this huge user network, the Thunderbolt to want to replicate, there are too much to do.

Let users build relationships to create feelings to improve the site viscosity of the examples of many. such as Baidu Bar, to the user common topic, hobby, ambition, encounter, etc. as the core, the same group gathered together, communication, sharing joys and sorrows, and formed a unique paste culture. The user has established the network relations here, to post bar, to other user has produced the sentiment, is difficult to give up, is difficult to leave, the day does not have the heart to itch. Again, from our recent example, Webmaster Network admin5.com, positioning for the grassroots webmaster services, providing exchanges and sharing platform, to a more relaxed standard for the webmaster to provide a soft text platform, the webmaster are happy to be here, because the A5 weight high, large flow, the article many people look, search engine included fast, outside the chain effect is obvious, time is long, stationmaster formed a kind of ditch Communication and weak Wen will be on the A5 of the psychological, soft article release is an indispensable way to promote the webmaster, A5 seized the webmaster this need to optimize the user experience, so that users of the site has increased the stickiness of the site. These are living examples, it can be said that the user's feelings of the site is an important part of the user experience, small and medium-sized personal site to understand this, mining site can attract users and let users generate dependent potential services, so as to optimize the user experience to retain users.