Ways to improve site rankings: Absolutely effective

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Do not know what keyword to choose to do site optimization, search engine optimization is meaningless. For a company, selecting the right keywords is simple in principle and should be optimized based on which words people search most often and which words are most closely related to the company. One way to evaluate search term popularity indices is to use the Online keyword tool, which is designed to evaluate which words are used most when searching. Google keyword tools and search engine keyword advice tools (SEO book Keyword suggestion Tool) can help you, and they advise you to use relevant words that may not be thought of.

The ultimate goal is to optimize the words that bring the most traffic and the most closely related content to your site. No matter how aggressively you seek optimization, you won't be able to bring any traffic to the site if you optimize the site for words that no one has entered into the search engine. So before doing any other work, should carefully select a few relevant, the most concerned about the words to optimize.

Second, focus on the title tag and URL

Experts agree that title tags should be the focus of search engine optimization. Search engines take the text in the title tag (the text that appears in the browser's tab bar) as the most important element on the page. For this reason, you should add your own keywords, so that each title tag on the site is unique. Some experts suggest that these labels should be viewed as the titles of hundreds of books that have been published, and hope that potential customers can find them: "If you give them the exact same name, no one will know that they introduce different content." ”

Years ago, many people thought that the URL structure was irrelevant, only the actual content of the Web page was very important. But today's search engine believes that the keyword in the URL is important, and its importance is no less than the page itself keyword. Although most publishing systems use keywords in URLs, there are still systems that use simple URLs by default: This URL consists of numbers, not keywords. Therefore, it is necessary to take some time to make the keyword part of the URL structure, at a glance URL not only to help search engine understanding, but also to help users understand. In addition, each page on the site should be linked to only one URL, multiple URLs to a page content will make the search engine confused.

Third, pay attention to others how to link to their own website

If a visitor links to their website, it will be very happy. But, to be aware, some links have a much greater positive impact on the rankings that Web sites get from search engines than on other links. The reason is that the search engine takes into account the link anchor text (anchor text) that is used to link to the site.

If you want to increase the ranking of a keyword or phrase, encourage others to use these keywords in the link anchor text that points to your site, instead of just using the name of your site. For convenience, you can provide the actual HTML code you want the linked site to use: Many of the linker will simply paste the code copy onto their site instead of spending time customizing it.

Correct spelling and intentionally misspell when necessary

Your site, especially keywords, cannot be spelled incorrectly. For example, spelling errors are a serious problem for ebay sellers, and there may be no bidders. On the other hand, intentionally adding some words that are often misspelled can sometimes get unexpected results. For example, about 5% of searchers put absinthe (meaning "absinthe") into Absinth, so it might be wise to add this misspelled word as an auxiliary keyword (to supplement the correct spelling of the word).

Attention to the use of flash

Websites that use a lot of flash look cool, but search engines aren't buying it. In fact, the closer the Web site content is to plain text, the easier it is to search by search engines. Although today's search engines are easier to handle with flash than in the past, text and HTML are still the way to go if you focus more on the ideal search results rather than the beautiful interface.

Vi. resisting duplication of content and plagiarism

One of the most difficult SEO problems to solve is the problem of content duplication. Others may steal your work, bring it back and redistribute it, claiming to be content. All search engines are not good at identifying which version of the page is the original version. If a search engine cannot identify who is copying who, you are likely to be penalized for repeating pages. And the penalties are serious: duplicate sites do not appear in search results unless searchers click on the search engine's links so that "repeat searches contain omitted results", but no one does. To deal with plagiarism, many websites have a mechanism to report copyright infringement (for example, Google Blogger Service has a notification system). It's a tedious process, but it's worth it if it helps you get away with the unjust punishment.

Use "Keyword cloud" for internal links

If you put "keyword cloud" (Word cloud) or "tag cloud" (Tag Cloud) on your home page, the internal link to the content will "take care of yourself". Links from one Web page to another page within your site (whichever way you do it) will help improve your site's ranking in search results. In addition, submitting selected content to major social news sites such as Digg, Reddit and StumbleUpon, occasionally brings a tidal flow, but this approach is largely luck. Also, be careful to submit too much content to a social news website to avoid being included in the spam senders list.

Eight, put the quality in the first place

It seems obvious that the quality of the site content in any SEO strategy must be put in the first place. Search engine results depend largely on the number of import links to your content, whether they come from blogs, news reports, or social news sites like Digg. Unless you have a compelling reason to link visitors to your site, you can't get the links and you won't be able to improve your search rankings (no matter how often your keywords appear on the home page). Therefore, you should write some in-depth blog, for the contents of the product to write fun and chic promotional text, photos and videos on the Web page. In short, you have to do everything you could to make your site different from thousands of other sites on the web.

Nine, SEO and good user experience or ease of use is not contradictory

The last piece of advice that experts give about search engines is that SEO is not contradictory to good user experience or ease of use. Users are almost always good for search engines, so using the best content, design, and architecture to build the best sites is a great way to help your site rank ahead in search results. Make sure that no matter what kind of Web site you build, search engines are easy to find, so you can stand out.