Web site optimization website article creation should be based on user search needs as the leading

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2013 whether for search engines or the vast majority of seoer are experiencing a rebirth of the process of fire. For search engines, especially Baidu, regardless of the spark program or Green Luo algorithm, countless times to upgrade the algorithm its purpose is very obvious, from the most basic level to promote the environment of the Internet. Careful friends will find that a lot of quality sites in the search will show the relevant pictures, through the above details we can not find that the user experience is the theme of the 2013, we look forward to 3721.html ">2014 Year search engine optimization strategy, User experience this main tone will not change.

User experience we mainly through the details of various aspects of the site to experience and analysis, such as the Web site interface design, Web site opening and access speed, and so on, put aside these factors, in fact, the most important thing is to use high-quality content to meet user search needs, Users will be willing to spend more time staying in the site, opening and browsing more Web pages only if the site content meets the user's search requirements. Many SEO often complain "Why my content is original, Baidu is not included?" In fact, this sentence itself is not logical, indeed, Baidu advocated the content of our original, but not to say that as long as the original is representative of high-quality content. After all, still depends on whether your content can meet the needs of users. The following author mainly in the form of cases and everyone to share under what kind of article can be more in line with the user's reading taste.

The first case, where is the soup Valley hot spring? Search this word we will find in Baidu search engine natural ranking first is a tourism industry site of a content page, we turn to think about, if we also want to create similar articles, to this title for our own article title, How to write high quality website content? I think we can learn from the content of these websites in the process of writing, but we must add something unique to the article in the process of creating the article. For example, on the basis of this article to expand the text to remove the cliché of some of the words added to our unique point of view, that is, disguised as adding additional value to the site to excavate the user's invisible demand, through the professional text in the relevant pictures using graphics and text display ways to retain users to build trust We see these industry sites although also give some content but these content is very simple, because its own high weight of the site so firmly in the Baidu home page, but as a real user want to know the specific address of the Soup Valley Hot Springs and ride way, we see their answer is more general, is basically about the Soup Valley Hot Springs in the south of Xi ' an and so some very vague and general words, we imagine that the user since the search for this problem is definitely need to know the solution, And as these sites just provide some vague concept so that users read this kind of article when their own real problem of existence is not resolved, if you need accurate answers, but these answers are often ambiguous, do you still have the desire to stay on top of this site? I think being a normal person is definitely going to keep looking for answers that are relevant, in this case, these single page jump rate is bound to rise, to long-term standing in the home page is certainly not realistic, if this time you can organize a real solution, and also according to the user's current location, such as the surrounding area of Xian, Ankang accessories, Yulin and so on for them to point out the details of the bus route, imagine the different areas of friends to see such articles will certainly feel very happy, because your article really help the user, such an article is not in line with our requirements of high-quality original content characteristics, More for the site to create some high-quality users can meet the search requirements of the article is high-quality articles, site weights and user viscosity will be in essence to achieve a big jump.

We are giving examples, such as users search the main keyword Soup Valley hot spring, if you want to write an article in this word, how do we meet the needs of users? In fact, the user search Soup Valley Hot Springs I think the purpose is inconsistent, some people search the word is to relax the body and mind, Some people search this word is to treat and prevent some skin diseases, some people search the Soup Valley hot Springs is mainly to understand the bus or self-driving tour route, this shows what? We through the above analysis can be intuitive to the user search the same keywords mainly to obtain information is not the same time we should consider the appropriate long tail words for the site to promote more valuable traffic, such as Soup Valley hot Springs can treat skin diseases? What is the location of the Soup Valley hot spring in Xian? Soup Valley Hot Springs Self-driving tour is what? I think in the construction of similar articles in the process, in addition to the layout of the text of the method, but also can take such as Picture display, video introduction and so on, in the search results we also found that for the Soup Valley Hot Springs There are a lot of related keywords and auxiliary keywords, such as where the soup Lantian Soup Valley Hot Spring Price is what and so on, if you can in the text of different keywords to subdivide and describe, imagine this article you think is not high quality?

Finally, the author summed up, in fact, a lot of optimization staff decided to write the article is very difficult, many times they feel the belly of no ink, actually encountered this problem I think you do not fundamentally analyze the user's search needs, if the pragmatic station in the user's perspective to think, You can use different materials for the site to dig more valuable news information, such as the author of the above case, rather than blindly for search engines and their own unauthorized writing a lot of garbage articles, these articles not only can not meet the user experience, but also by the search engine mistaken for cheating suspicion, As long as you do not stand on the user's point of view to write, often in the article will show a lot of obvious optimization traces. Well, today I and you analysis to this side, this article by the Tang Yu Hot spring http://www.tangyutour.com original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.

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