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With the development of social media such as Facebook and Twitter, a new round of online marketing is sweeping the world. The way of obtaining information from the traditional search engine channels to the instant information, social relations media transition. Social media, led by Facebook and Twitter, has surpassed Google as the number one source of traffic for many sites such as CNN, according to a recent report by the Hitwise agency. Social network optimization (Social Media optimization) can import a lot of web traffic to a website or brand with the power of many SNS and Weibo. Through interpersonal communication, virus is spread spread, wildfire spread out. Therefore, the traditional method of obtaining traffic from SEO can not fully meet the needs of enterprise network marketing. The emerging SMO is increasingly demonstrating its strong marketing capabilities. So what's the difference between SMO and SEO?
I. SOURCES of information
The importance of SMO is that netizens are not relying solely on search engines as a single source of information; So webmaster and brand owners should think about how to build their exposure and share in other media. Therefore, relying on search engine optimization to obtain traffic is not feasible in the SMO.
Ii. Promotion Methods
SMO's focus is on tweaking existing sites, such as social-sharing plug-ins, by submitting fresh information or content to social-media sharing, allowing more community users to get information. From this point of view, SMO is simpler than SEO, and more operational, do not need to consider the overall site code optimization and links, and other factors, but mainly focus on the immediacy of content and sharing. Of course this and SEO advocated the ' original for the King ' is consistent, the purpose is to allow users to obtain valuable information.
Third, the promotion effect
SMO is a viral marketing of Word-of-mouth marketing, through the social sharing function can achieve spread, wildfire promotion effect. This kind of active information sharing has the characteristics of ' trusted list ', so it is more easily recognized and accepted by potential users than the simple ranking mechanism of traditional search engine.
SMO will be expected to play a more important role in the future WEB2.0 socialization wave. Traditional SEO only with the times, familiar with and master the effective means of SMO can be in the network marketing competition in the evolution of the rapid development.
[Original article, reprint please indicate the source Mulan design www.mulandesign.com]
With the development of social media such as Facebook and Twitter, a new round of online marketing is sweeping the world. The way of obtaining information from the traditional search engine channels to the instant information, social relations media transition. Social media, led by Facebook and Twitter, has surpassed Google as the number one source of traffic for many sites such as CNN, according to a recent report by the Hitwise agency.
Social network optimization (Social Media optimization) can import a lot of web traffic to a website or brand with the power of many SNS and Weibo. Through interpersonal communication, virus is spread spread, wildfire spread out. Therefore, the traditional method of obtaining traffic from SEO can not fully meet the needs of enterprise network marketing. The emerging SMO is increasingly demonstrating its strong marketing capabilities. So what's the difference between SMO and SEO?
I. SOURCES of information
The importance of SMO is that netizens are not relying solely on search engines as a single source of information; So webmaster and brand owners should think about how to build their exposure and share in other media. Therefore, relying on search engine optimization to obtain traffic is not feasible in the SMO.
Ii. Promotion Methods
SMO's focus is on tweaking existing sites, such as social-sharing plug-ins, by submitting fresh information or content to social-media sharing, allowing more community users to get information. From this point of view, SMO is simpler than SEO, and more operational, do not need to consider the overall site code optimization and links, and other factors, but mainly focus on the immediacy of content and sharing. Of course this and SEO advocated the ' original for the King ' is consistent, the purpose is to allow users to obtain valuable information.
Third, the promotion effect
SMO is a viral marketing of Word-of-mouth marketing, through the social sharing function can achieve spread, wildfire promotion effect. This kind of active information sharing has the characteristics of ' trusted list ', so it is more easily recognized and accepted by potential users than the simple ranking mechanism of traditional search engine.
SMO will be expected to play a more important role in the future WEB2.0 socialization wave. Traditional SEO only with the times, familiar with and master the effective means of SMO can be in the network marketing competition in the evolution of the rapid development.
[Original article, reprint please indicate the source Mulan design www.mulandesign.com]