Webmaster also have to learn psychology to enhance the site user experience

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From a psychological point of view, the value of interactive heat is to retain users, improve user experience, promote the chain effect, guide the site into a virtuous circle.

Just imagine, a website lacks the interaction, then the user will not have the feeling which feels, but will sprout a kind of distance feeling. Once this impression is generated, the user's further experience is likely to end.

Conversely, if a website can use the promotion method to maintain the high participation behavior for a period of time in the initial stage, then it is very possible that the next thing will come true. Because the first people you recruit by means of promotion will spontaneously interact and drive new spontaneous participants. In this way, the only thing you need to do is to maintain a new user.

The maintenance of new users is important, they are active factors, but also unstable factors, their behavior with great uncertainty. You need to do some next act mobilization to encourage their behavior.

The increase of the interactive heat will bring a series of improvements, for example, the user accumulation increased, daily traffic increase, Alexa rankings, increase the weight of the site and so on.

To improve the interactive heat of the site, the most important thing is to improve the user experience.

It is not only a comfortable and clear interface, but also a list of professional text pictures. There should also be a reasonable set of participatory focus. The focus is relative, the focus brings collision and controversy. It also enhances the sense of interaction.

The web site's navigation bar and the search bar complement each other's settings, is very important to enhance the user experience a means. This is especially true for professional e-commerce sites like program supermarkets.

According to professional data show: In addition to the large, already established brands of retail shopping sites like Amazon and ebay, users who use internal searches within the site generally account for only 5% of all users, but the ratio of 5% users to actual buyers is as high as 50%--, which eventually forms a 2.5 % of the user purchase. The conversion rate without using internal search is only 1.7%.

This gives us a small and medium web site is a revelation: the higher the rate of internal search use, the user's trust in the site is higher, that is, users feel the interaction heat is higher. And this potential has not been excavated much.

Although now generally large and small sites have navigation columns with their own search bar, but, many, have not paid attention to the search bar function of continuous improvement. Location, simplicity, retention of search results, and delivery or notification should all be brought to the attention of the search box design.

The continuous improvement of the interactive heat requires careful input, constantly adding new dynamic collision elements, organizing activities, online or offline, in kind or virtual. Continuously targeted in good faith to plan an activity, so that users feel in it, enjoy, can really retain users.

And the maintenance of this heat is equally important. This can be described as targeted, a dedicated webmaster should have a copy of the user's behavior of the data, for the user's behavior trend to be aware of, the site's interactive heat to converge with the user's behavior trend, and user action combined.

When this interaction has accumulated enough users, this time should further strengthen the user experience, strengthen his body in which the feeling and height, to do this, is the social proof.

Social proof, also known as the influence of the information society, is a psychological phenomenon, and social proof occurs when people are unable to determine the appropriate behavior patterns, people will follow the behavior of most people, or authority people to understand the situation.

Social proof is a public sphere of lubricant, and it is the interaction of events that arise around a particular subject, like catalysts, through group behavior, open debate and organized collective reporting. It facilitates the process of website target audience opinion by integrating and utilizing external objective measures, social and existing network framework.

So, social proof is to let users see other people's opinions and actions, see the specific external entities and communities connected to the site, verify or improve the reputation and influence of the site.

Once the concept of social proof is clear, the measures are clear.

First of all, the site's internal ranking information, comments, and other ranking information published.

This information should be simple and clear and can be found or seen on the first page. Like the program supermarket software sales can be displayed on the home page, which will be a very good catalyst for the user to interact with the heat of the way.

Second, customer referrals and Word-of-mouth.

Rewards are sold, customers are encouraged to submit recommendations, presentations are made prominently in the customer's recommended products, customers can be described in detail, or links to other pages or websites of individual customers.

Third, experts or celebrities and other professional recognition.

This, of course, cannot be forced. Can't pretend to be one too. But if you can win, do not let go or underestimate. Because for users, their trust in you is based on what other people or things they are familiar with and how they relate to you.

And finally, the advertising media.

The advertising media here are not all about advertising in the media. More is to say an advertisement effect, advertisement experience. We know that a wide range of people with the same purchase needs are very many, if you can cultivate the sense of group buying, not only users and businesses can get more concessions, E-commerce site itself can increase the heat of interaction with users, enhance the user's identity awareness of the site.

Any increase in user experience, increase the opportunity to interact with users should not be missed or underestimated. There are still many ways that we do not see in the corner, waiting for us to explore to pay attention to.

We work together, I hope that the Web site better.

Author: Vitas

Original load: www.cxcs.com.cn

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