Website operation: Turning male love training into business

The source of the bubble network

The theory of PUA is derived from the English abbreviation ". It is the abbreviation of "Pick-up Artist", which means the knowledge of the sister. This discipline believes that the ultimate goal of human life in the world is only two survival and reproduction. The key to achieving this latter goal is attractiveness, which is "no attraction, that's fertility." And the attraction of a man can be manifested through social status, income level and the skill of getting along with men and women. The problem that the bubble has claimed to solve is a series of problems with the skills of men and women. The theory, which has developed for more than more than 30 years abroad, has been rapidly spreading in China because of the introduction of some people in the country, which coincided with the increasingly serious "spouse-mate crisis" in the country. The ethics of Huang self-reliance that the bubble is essentially a success, but because of the absorption of psychological and sociological results, and has a considerable degree of operability. However, regardless of the value of the bubble, the main bubble learning network is in such a domestic and international environment developed, as of 2012, it has more than 400,000 of registered users.

Users of the Bubble network

Most of the users of the bubble network are men aged 20-40. Their careers, income, ethnicity and other information are different. However, there are some characteristics that are the same.

1, there is a pervasive relationship between the troubled, eager to seek guidance from others.

2, the extreme desire to change fate through the bubble, improve their ability to get along with the opposite sex.

3, have a considerable willingness and ability to pay.

What is the location of the bubble net?

Any mature enterprise knows, what kind of customer, should have what kind of positioning. It is different from the matching mode of the century Jia Yuan, and also differs from the positioning of social tools such as "Mo Mo". The network is not trying to solve the problem of how to contact the opposite sex quickly, but is committed to providing services to facilitate the learning of the male learners, to meet their desire to improve their attractiveness to women through learning, and to improve the effectiveness of working with women. Therefore, it is a collection of learning, dry goods sharing and training in a Web site.

Through those services, the bubble learns to help and facilitate male users to learn how to learn?

Specifically, the business of the bubble Network is divided into online and offline two categories, in addition to some derivative services:

The business includes: information services and social services.

Information service mainly refers to the sharing of theoretical knowledge of bubbles.

This part of the content is divided into two categories. One kind is the domestic researcher own theory article or the work, the other kind is some talent's own collection or the translation of the bubble study works and the article.

There are two main categories of social services: one is love and help. Let users here can help and consult netizens, to give advice on their love problems. Another category is love dry goods sharing. Specifically: It is a number of learning talent, students experience sharing, such as a nightclub successful sister paper tape back to the hotel's deeds and so on.

And the bubble line business is very much, the change is very large, but generally speaking is through the online training services to achieve online customer flow of cash.

Derivative services are mainly some common forum business, such as group buying. Hotel specials and so on.

It can be said that the mode of the bubble network is online business is the source and fundamental (is the basis of countless business models), and offline business is the actual source of profits, and constantly feed the line business.

To build a bubble economy with these services

The service of the bubble study net appears prosaic, a small forum in the eyes of the others, that is so. However, because of its unique positioning and long-term accumulation, the network has become the invisible champion of the love training market, and it may become the first share of love training in the future. All this is closely related to the bubble economy that it has been working on from the outset.

Bubble network staff once said to the Dark Horse Reporter: "Today's bubble school network, already through a variety of services, to form an economy." All the bubble net products are for this bubble economics service. "In order to achieve this goal, it has made such efforts.

First, a good website experience, honor mechanism and offline business model, successfully gathered a large number of teachers and trainees. 2009 years or so, the domestic emergence of such as Love dating, super dating, watercress pick-up group and other sites. There are several reasons why the bubble network can stand out:

1, is because the bubble network to the Forum form appearance, the user experience and the stickiness are very good. At that time discus technology has been very mature, compared with other forms of the site, technology is not very difficult, in addition to the operation of the Bubble network has a set of early senior users have been greatly used pleasure. At that time, the site was small, and the operators were direct and early-age users were iron buddies. Mainly reflected in the star-building movement, the site will vigorously push the bubble to learn the original works, share the sister pictures and so on.

2, the establishment of an interest-driven honor mechanism, users can actually benefit. Users who provide a large amount of content can use the points they earn to buy other people's scarce resources and buy courses for more senior users. In addition, the improvement of the system and the establishment of the people is a very important assistance. Because, some high score users will be discovered by the website operators, training into training instructors, to participate in the downstream industry chain and the distribution of value chain. Some people with "chasing female stunt" can use this specialty, continue to share your own success stories, get attention and points, these people are recommended and respected by users, they are willing to share their dates and photos of the opposite sex, summed up into theory and text, and to other users to guide, These people are often Leng points to become members of the Mentor Corps.

3, high value of the original works of the collation of editing (similar publishing) and first-class foreign works of translation, so that the bubble Learning Network is almost the first line of Chinese bubble.

At the same time, due to a large number of high-quality information and the retention of real cases, gradually in the bubble online formation of the bubble database. Through the help of Baidu search engine, a series of non-bubble followers of the user, because the need to answer their own emotional confusion, will choose to become a network of users, leaving counseling information, to seek help. This time the bubble network has become a demand for users of the depression.

With the flow and users, the bubble network quickly launched the offline training courses, trying to dig out the value of users for those who learn to earn money to gain, provide opportunities and platform.

It is such a series of efforts, is a large number of bubble network gathered a group of "bubble learning enthusiasts", let them share and translation of a large number of foreign bubble books and personal experience. "At that time the bubble network a bit like the academic 36 Krypton, which makes a lot of the talent to take refuge in the bubble Learning Network, came here to share experiences." One of the old users who took part in the early work of the bubble network told the Dark Horse reporter.

Second, to create a bubble learning star, to encourage the construction of personal brand, to build a team of teachers. "To do a good job of the bubble network, the key is to take care of the bubble teacher, with them, there will be service and believers, and then to build business model." "A senior lecturer in academia told me. Therefore, in order to do a good job of training teachers team, the bubble network did three things:

1. Be famous. Fame is the key to selling high-priced services, and achieving fame requires intensive network promotion and Mano case presentation. To this end, the founder of the Bubble network of cold love active in the major forums and websites, frequently answer emotional problems. His disciples, through various channels, recommended his books, ideas and success stories.

2, to experience. Advisory services on the network is the best trial field, bubble network of teachers in the early development of the forum has accumulated this experience, and many teachers themselves from the forum was excavated. These people either study the theory very deeply, good at using the theory to analyze the user's question, or they have a lot of practice to share the case.

3. A sense of identity. Often the scarcity of resources, for example, now the quality of the network of teachers have been almost no longer answer the site questions. The other is the charge.

Third, establish a mature customer service process. How to develop from the line to the offline, bubble Learning Network also moved a lot of brains. They think they did three things.

First, filter the customer. Specifically, through the site's data and information (mainly consulting users, the legacy of the problem clues) will be the target customer delineation. Through the QQ group to pull them to the site mentor around.

Second, the depth of impact on customers, mainly instructors in the group directly answer some of the user questions, assessment of the user's love process. Form a professional understanding.

Again, to achieve sales. The sales team is directly in touch with those active in the group to implement the signature.

It is particularly worth mentioning is its marketing model. In addition to the personal marketing of various teachers covering the network, the network has consciously strengthened the distinction between the two directions in the training course. Bubble credits are short-term and long-term relationship flows. The short-term stream of users is eager to learn how to meet a girl in a bar, to effectively bring her home, that is, solve the problem of efficiency. And the long-term flow is to help the plight of men how can never, the sister paper into a wife to marry home.

Strictly speaking, the number of trainees behind is the majority. But the bubble network consciously highlighted the former propaganda, because the spread effect is more significant.

The current profit model and future profit model of the bubble network

The profit model of the bubble Learning Network is mainly realized by offline and online teaching. and the offline instruction according to the teacher's input degree is different, but charges the different expense, if follows the service to charge higher, because the tutor wants to take the student to carry on the hand to chat in the club.

But the biggest flaw in the pattern of bubble nets is that it's hard to replicate.

First of all, under the personal productivity of quality teachers, his personal teaching capacity is limited. But because this course to the practical ability request is extremely high, therefore is not the average person can teach, is difficult to scale.

Second, if through the sale of star Mentor's audio-visual products and because of the lack of live results, can not give timely advice and other reasons, and difficult to sell higher prices, users are not willing to pay for this.

In addition, the whole model is built on the premise that the bubble is real and effective. If one day, the credibility of the bubble is lost, then the business model selling TD dream of the bubble will collapse, but today's bubble network is very clever in doing content transformation, no longer overly deliberately introduce foreign practitioners experience, on the contrary, more emphasis on the summary of local experience and refining, trying to further highlight their own theoretical construction and output capacity. It will take time to test whether this "de-Euro-entry" strategy can achieve results.

There is the legal risk. As a result of the brutal production of the relationship, the entire site has a large number of "student Hunter" captured by the large scale photos of the sister paper, these photos are not known by the woman's consent. This slightly immoral display is compounded by the existence of a safe haven principle. The future will certainly bring legal risks.

Certainly because the income of course sale must be limited. Therefore, the bubble Learning network needs a alternative.

Black Horse Advice

Dark Horse think the future of the bubble network cooperation in the following categories of direction

1. Electronic Business. The promotion of male glamour promoted by the bubble net. So why not just sell some of the products that are relevant to the attractiveness of men? Since you have mastered what is the right to speak of charm, then such as clothing, jewelry, all kinds of bubble props, skin care products, fitness equipment, health products you can sell these. Even, you can imitate the talent of the economic model to mentor the brand to sell.

2, similarly, if the sale of physical can, then O2O may not be. such as gym and other recreational sports venues discount tickets and so on. Hotels, nightclubs discounts and more. You may not need to do it yourself, you can use the flow advantage to cooperate with others.

3. Data analysis and report trafficking. Bubble net owns this gold mine, underneath is buried in the past five years 400,000 men yy tears of blood ah. These data and behavior reports, behind the untold Story, on the other hand is the manufacturer's most desired data information. For a popular example, many people who go to the learning Network to learn fast TD skills, their information is maternity hospital, STD medical enterprises need most.