Website optimization You can't be unaware of the search engine voting algorithm

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Now the network has a new concept of site rankings, seoer it called voting algorithm. Search engine voting algorithm is the principle of user experience, the obvious is that the Web users of the site of an assessment, the higher the voting value in search engines to get the ranking is higher, the weight assigned to the more. Today, the author of Small Dan website optimization experience together to see the search engine voting algorithm.

There are a number of ways that search engines can evaluate the value of a Web site the most direct performance in the site included, website information, site links, page hits, site browsing, site bounce rate and user stay time, for the domestic largest search engine-Baidu, but also to calculate its share, links, links and so on.

What is the method of calculating the search engine's voting algorithm?

First, the website is included. Site included in site syntax or Baidu Index, is the search engine for the content of a certain, and through the user experience will be content in High-quality information on the search engine to participate in the site rankings, the release of high-quality content to get the higher the voting value.

Second, the website information content. The content of the website has been an important part of the optimization that the author emphasizes, only the high quality content information can guarantee the website to obtain the good flow and the user viscosity.

Third, site links. Within the chain can be said to be the largest polling station at that time, which can find high conversion rate and flow page and then use the inner chain for the path to reach the transformation page, with the inner chain to guide network users to other pages, which formed a kind of polling form in the station.

Four, site click rate. page clicks and Web browsing volume is actually a proof of network user viscosity, get a strong audience, get a high user experience will have a higher voting value.

Five, the website jumps out rate. Bounce rate is seoer in Webmaster tools in a more common display items, mainly to see the user in the browsing process experience, if the site jump rate is high, then the site's adverse impact is very large.

VI, user stay time. The user's stay time on the website is the most can reflect the value of the site, the longer the stay, to prove that the site for the user's help, the content of the site more valuable, the higher the voter turnout.

The other side. The author will comment on the comments, sharing and other ways, mainly this is a user's subjective experience, the higher the number, the more can reflect the value of the site and added value.

Master the search engine voting algorithm in which the calculation form, we can be targeted to the site maintenance. Understand the likes and dislikes of Internet users, using the most acceptable way for users to improve the site's information and the main push keyword, so that through the site content of the attractiveness and user viscosity analysis to get the website user conversion rate, complete the network marketing the ultimate goal.

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