Wedding Photography website User Experience optimization

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Fat elder brother engaged in the studio Network marketing work has been more than a year, the wedding photography industry seo is really very intense, in Baidu index check "wedding Photography", know this kind of service industry and hospital website SEO, is a piece of red Sea.

Of course, the main talk today is not SEO optimization problems, can bring traffic is on the one hand, the problem is facing a large number of competitors, how to improve the conversion rate of the site, so that customers choose you? You can be sure to tell you that it is the user experience. Many SEO articles will be biased emphasis on SEO skills, such as keyword ranking, outside the chain construction, but neglected how to improve the user experience, reduce the bounce rate, and truly achieve the purpose of network marketing.

Studio website visitors are basically the need to take pictures, many sites do flashy, users look very inconvenient, so, fat brother here also summed up a few common mistakes:

1, the homepage picture placement, the style classification as well as the column navigation

First to analyze the user behavior: Photography needs of customers come to the site, the most want is to see the works of the studio, quality, and then the price is not expensive, and finally your details (such as address, telephone). Then the highlight of the main page is very obvious.

Many websites will also show the newest guest film, in fact, this kind of practice is very unscientific, customer demand is not the same, at least according to the categories can be divided into: wedding photos, artsy, as well as the scene, portrait, the same type of photographic works will have different styles. Therefore, highlighting the classification is more important than showing individual guest slices.

For example, the following is a different scenic spot for the classification to show the guest film, click into a different topic area.

2. Originality of content

It must be mentioned that the works of the website should be original. Wedding photography site Plagiarism between each other, stealing pictures of the behavior of a minority. It is often found that some of the Web site guests are also clip with someone else's logo, or the same group of pictures in the wedding photography site has been used rotten. Allows users to browse the feel like Chen acquaintance, the site's impression greatly discounted.

Wedding photography site to ensure that the original, at least two points: do not put other areas of the guest film, add more local background picture, and the region's industry sites are different from the style, display type.

3, Customer Service window of natural, do not force user experience

This site in the picture, whether it is the homepage or article page, will be forced to eject 3 floating client windows, in the middle of the position of the window larger, closed a few seconds later will pop up. Is there a user experience for such a site?

Web customers must return to nature, just leave a side bar floating customers, or in the Web sidebar above set up customer service QQ, telephone can. If the customer needs to contact you, they will find a way to contact you. Let the user satisfaction, can have a better conversion rate.

4, for the website to make a communication page

Many sites will think of using the forum, I would like to say that is not a big site, a small E-commerce site, and then to 10 or so plates, each plate is the basic cloud. Communication page with a simple message board, or a blog post on the following message is enough. Make some heated discussion of their own atmosphere, do different angles of "praise", can receive very good side word-of-mouth effect.

5, price and promotional information appear on each page

This is the characteristics of the electrical business site, pay attention to prices, pay attention to discount activities. If it is through Word-of-mouth customers, the first reaction is to find the price list. The price of photography is certainly not uniform, most businesses like to label "detailed Price consulting customer service", this is true, but as a customer, more is to want to know a general scope, then to consult you. The more information the user knows, the higher the conversion rate. Therefore, it is recommended that you write a price statement, the impact of the price factors, the price of the case.

This is your own optimization process encountered in the common problems, I hope you can consider from the user's point of view how to optimize the site, a good user experience. This article from Chongqing Wedding Photography www.xiaoz5.com, reproduced please specify.