Wei: Web2.0 Lost in focus

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

I don't want to doubt that many Internet entrepreneurs claim to be focused on a career. But before you focus, you have to look at what you are focused on and what makes sense.

UGC (user contribution content) as the core of the Web2.0 tide swept through the internet today. The essence of Web2.0 is to provide users with a variety of applications, blog is a written application, SNS is a kind of application of the establishment of relationships, including tag, dig, net pick, pictures, videos, etc., are applications. Each application has greatly liberated the individual user's content production capacity, thus forming a famous saying: Go to the center.

If the application can charge directly, there is absolutely no problem. But the trouble is that most Internet users, especially in China, use free services as a habit. Coupled with the market has been the tradition of the follow, an application launched, hundreds of imitation of the appearance is very normal things. As a result, I'm afraid 1% of people who pay for an Internet application are not there.

Since it is not possible to charge directly, the shift to indirect charges becomes a matter of course. From the simple banner, to today's so-called integrated marketing communications, Word, is advertising. From the so-called Marketing 1.0 to Marketing 2.0, in fact, is nothing but a change, the way the core will not change: The audience's attention (or even directly to the audience) packaged to sell to third parties to help third party to promote what it wants to promote and derive benefits from it.

So, the problem is: advertisers, is to talk about the structure of the audience!

We use watercress as an example. Watercress is a very good Web2.0 website that started with book reviews and is basically alive by advertising. In watercress, when you click a book to go to when or outstanding purchase behavior, watercress can get a certain amount of commission, which is very typical by sales pay (COST-PER-SALE,CPS) advertising mode. Here, the book review is a key and very central part. It is because of the book review that the people on the watercress will become when or excellent target audience, will form an effective advertising model. The conclusion is: watercress, is a very typical vertical web site, focusing on reading.

Vertical Web site, this is the concept of Web1.0, as opposed to the all-inclusive portal level site, some sites focus on a particular industry, and in this industry to do a good job, not to lose in the slightest or even stronger than the portal of the corresponding channel. The most striking example is the China Chemical Network, a 1.0-type website that boasts a profitable weekly focus on the chemical industry.

Web2.0 Web site, in the continuous invention of the user to better produce content, while increasingly ignoring the fact that your users are who? The so-called three-high crowd (older, more income, higher social status) does not make any sense, because your advertisers do not need only internet users to do its customers. And basically, the Internet itself is the place where the three high people congregate. Too many Web2.0 website's user characteristic, basically is the Internet entire user's characteristic. Thus, after excluding the direct charge of survival mode, leaving only two ways:

One, make big, want to get even the door is awe. China Blog Network once made very big, but not big enough to let the portal feel bigger than it, very easily, Sina to celebrity blog as a selling point, quickly became the leader in the blog. For a very powerful portal, the development of several functions, is not difficult. After all, most Web2.0 applications do not require advanced technology.

Second, was acquired. A lot of people think that a certain website is a symbol of success, but I never see it that way. Hard to lay a foundation, be the overall acquisition, what is good to be proud of.

In a speech, Dr. Eric Schmidt, Google's chief executive, answered calmly when asked "What is Web3.0": "Applications that are pieced up." "Translation is: fragmented applications are grouped together." In commercial terms, it is the giant's takeover of those fragmented applications.

Web2.0 website, if there is no industry focus, probably, is such an end. (Zebian Admin01)