What is marketing do you understand?

What is marketing do you understand?

Marketing is really just the customer to give you money, you give customers the goods, this is successful marketing it? I tell you, this is the most failed marketing, this marketing if there is technical content? Casually open a shop will do, if this is also counted marketing, it can be said that today's internet marketing is not so many of the company, look at the following the case of the right marketing, you will thoroughly understand what is marketing.

Case A

Mining technology which strong? Find Lanxiang in Shandong, China!

People do not feel that I take this thing to say, first of all you want to make sure you know that there is this sentence, I would like to ask, why to find Lanxiang instead of Beida Jade bird new Oriental? Very simple, because you are Blue Xiang Marketing, and is not the Beijing University Jade Bird New Oriental marketing, so you blurt out is Lanxiang!

From the above ads, we draw two points, first of all, we have identified, not only to deal with the marketing, because the person who knows this sentence has not read the book in Lanxiang, but for the Blue Xiang Promotion, you help Lanxiang in the promotion, that is the Blue Xiang marketing?

If you do not believe that you have been marketing by the Blue Xiang, for example: if there is a person to ask you a day, want to learn to dig, ask you which school is good, you can answer only Lanxiang, human will only remember the first, very few people will remember the second!

Case Two

Millet Forum Registration Number I do not know how many active users, but we know certainly is a lot of many, why millet to do the forum? More than 80% is to buy millet mobile phone only after mixing forum, is millet by forum 20% to sell millet mobile phone? Certainly not, the Millet Forum's true goal still does not want to do one-time with the user.

Theoretically, the sale of mobile phones is one-time things, the goods will not need to continue to communicate with buyers all day, unless the phone has problems to find the seller repair, but generally buy a mobile phone can be used more than a year? But the quality of the mobile phone warranty is only a year, that is, after the goods arrived, basically do not need to be with the mobile phone business has unnecessary contact. This is what we call the one-time, the delivery of money, it is so simple.

But Lei is definitely not an oil-saving wait ah, you think so cheap mobile phone, such a high configuration, if not the amount of money, it will certainly earn less than the competition, that is, without his lei today, so create a forum for the millet mobile phone players to buy mobile phone after the forum to continue to learn how to use mobile phone, experience the latest app, To participate in the mobile phone activities of the millet organization, etc., the purpose is very simple, one can continue to interact with the user, second, there is no need to spend money advertising to invite people to participate in activities, typos the latest products released to their own platform for mobile phone players to get the latest experience!

PS: Don't you have any new knowledge? Why is this being marketed? See the above two cases, you do not feel that you have not known the word marketing, the essence of marketing is not to sell the product received money, but sold to the product after others will give you advertising, but even if others did not buy your products, but also to advertise for you!

Marketing differences between big and small companies

Why other people can make business bigger, and you always in this small place big turn, better go to see big company's marketing ability and small company's promotion ability.

Small companies are all Navy: what Seoer, outside the chain Commissioner Ah these are small companies do things, they rely on the chain of spam ads, keyword rankings to get more traffic, and ultimately wait for users to buy products consultation!

Big companies have no Navy: big companies have basically no navy, about SEO people are mainly doing site user experience, that is, to recruit a website operators to do SEO optimization, large companies do not do outside the chain of spam ads, even if it is done, that is the user to help them do, rather than their own company arranged to do!

Small companies and other customers: Small companies are waiting for customers to consult, when the user came to your site, the user did not consult, it will only wait for the next user's advice, never to pay attention to the reasons users do not consult.

Large companies to find customers: Under normal circumstances, large companies will pay attention to the background of the statistical data, calculate the conversion rate, research conversion rate, whether because of regional, gender, or direction of the error resulting in low conversion rate, to find ways to improve the conversion rate of the site.

Small companies to introduce waste flow: Outside the chain, classified information spam ads, and so on, attracted are some of the relatively low quality of garbage flow, make up the daily flow can be hundreds, but the conversion rate is not.

Large companies to lead accurate flow: If the money to hire a few navy, it is better to spend to the drainage above, large companies will usually use the money in the Navy, to do Baidu promotion, industry portal promotion, etc., attracted the flow are very accurate!

From the above, I believe you have clearly realized what Internet marketing is, you are what kind of network marketing, this time you will say that I am farting, said others platform good, resources good, the network is wide so that these relatively good resources can attract accurate flow, good marketing, and you do not have this resource, platform, network, Of course not so good. If you want to be in the same idea as I said, I can only say that you have to complain in your life.

The dry goods come, give the small company a chance to attack

If your site IP day has 100, and the person who consults every day only one, buy the person about 2 days a, what will you do? Do you see the above article, you will also be IP from 100 to 200 or even 300? So why don't you dig up these 100 people for marketing? Even if they are hard not to buy your products, you add to the friend in the time you want to do activities, he will participate ah, at least this is also accurate user!

Well, you must not know what way to dig out these people, QQ cloud Marketing can help you dig to your website visitors QQ number and mobile phone number, do not think that the beginning of soft here, can tell you, this ad often!

Is there a user who won't use it?

I see too many too many businesses are such, in addition to advertising can communicate with users, there is no other things can communicate with users, even if someone else is interested in your products, you every day in addition to advertising no other, you say people will like it? People estimate not only hate your product, even hate you whole person!

The ALS Ice Bucket Challenge is one of the hottest successful marketing cases this summer, but most of the reader are looking at the Ice Bucket Challenge, not the ALS (Amyotrophic lateral sclerosis), and even a lot of people don't know that the ice Bucket challenge is due to amyotrophic lateral sclerosis, and first we say, If you also launched this Ice bucket Challenge, do you think anyone would be involved? Certainly not, why not? Because no celebrity, Daniel will help you to hype this event!

So when you're going to do the activity and deliver the product, I think you're confused that maybe no one comes to your event, if you can add 50 QQ numbers a day, 10 days have 500 friends, even if these friends do not buy your products, but they are interested in your products, if you do a product related to the activities , are you afraid of your activities? For example: forwarding a micro-letter to give a product small objects, 500 accurate friends count 200 forwarded, 200 inside each of the friends inside and 200 people, so spread wildfire method by everyone become viral marketing! and viral marketing to first understand your crowd needs, weaknesses, etc., Lanxiang's viral marketing is aimed at any one person, because they understand any one's weakness demand, and you just do Blue Xiang One-tenth, enough to let you in the industry has the Prestige!

Summary: Look at a company's ability and development is not to see the navy, not to see the promotion, but to see marketing!