What is the so-called user experience?

One of the unavoidable topics we talk about when we are making products or talking about products is the user experience, which gives us the feeling of being both real and imaginative, both subjective and objective. We say we value the user experience, but suddenly we find everyone talking about the user experience, much as it once talked about "Everyone is a product manager." Many people misunderstand the true meaning of the user experience, and even use it as a rhetoric to judge a product. We all had doubts about what exactly is the user experience? The user experience we want and do is really what users want or agree with, or are we constantly guessing or deceiving ourselves.

User experience is not a product's ease of use.

So, what is the user experience? In my opinion, the narrow sense of the user experience refers to the user's perception of the visual and ease of use of a product, which is a more common type of perception. In the broad sense, the user experience refers to All aspects of a product's use, before and during use, including emotion, beliefs, preferences, cognitive impressions, physical and psychological responses, behaviors, and achievements. Garrett defines user experience in his book The Elements of User Experience, which is how products come into contact with and function with the outside world, that is, how people "touch" and "consume" products. From this we can see that the main user experience is the user, the object is the product, the key lies in the user experience of contact and use of the product process, the feeling is subjective, so the user experience is subjective.

User experience is not our experience, but the user's experience.

In fact, many users do not have the concept of user experience, your product design is good or bad does not attract their attention, and only when the user has experience similar to the product experience, the user experience will be formed in their mind, this When your product design can be fully verified, so the test user experience is not us, but your real user. We always want to be able to represent users, to have unlimited access to users and even become users, but in fact we simply can not represent users, more often than just wishful thinking. User experience is the user experience rather than our experience.

User experience design should be user-centric.

Many user experience design is not what the user wants, which is mainly the result of no previous research on users. User experience design should be user-centric, loyal users real feelings, so researching and analyzing your users is the first step in user experience design. Before we research users, we must be clear about our target audience. At the same time, we should not attempt to satisfy all the users in our target users. Different social forms, different regions, cultures or beliefs will all produce different experience effects. For a well-defined user group, the commonality of user experience can be recognized and easily captured, while its non-commonness can not be simulated and reproduced due to large individual differences.

User experience is touching the user's product design.

The essence of product design is to create a series of experiences that allow users to perceive the culture, value and intension of the product. We find that designs with extraordinary experience always win more users, such as Apple's products. Good product design is through the exchange of information to convey moving people's expression, and allows users to communicate with the product full of feelings of affection, so as to create users can feel, one, series, montage-like experience, it enables users Every time in a similar situation involuntarily think of your product, and take action. Products with this experience do not force users to use features that they do not want, but it guides interested users to use your product spontaneously, instead of impressing your users with fancy visuals and powerful interaction skills , Although it also has these features.

User experience is a new product competitiveness.

The purpose of the user experience is to hope that the user is finally willing to give this experience we expect the feedback, such as the purchase of products, it can be said that user experience is the only product element that can trigger the user's emotions. Nowadays, user experience has become a new product value. When the technology is no longer the product's core competitiveness, the competition of the product is essentially the competition of the user experience. The user no longer pays attention to the performance of the product, but the product Delight and sense of value.