What kind of web design can attract users ' clicks? has been my own design in the Web site to pursue the goal. The design of what kind of site structure and layout to more prominent enterprise products, what kind of page layout to make enterprise products more readable, what language can make enterprise products to attract users to click and buy, what kind of text style more suitable for enterprise products?
The first thing to consider when designing a website is the structure of the site. The structure of the website is very important, the design is rigorous and orderly, the advance and retreat is reasonable, set up the intuitive and understandable way to guide and help the user to find the information they want or accomplish the task they want, save the time of the user. The site structure is designed to organize the navigation, information, and links of the site according to the needs of the target audience rather than the customer's corporate structure. Because the customer's company management structure chart, just suitable for the company, and not appropriate for the user, in accordance with the needs of users to organize the site structure, can not copy the company management structure map, can not follow the company's management structure to organize the structure of the site. Case: A corporate company's website design page contains various sub departments pages (such as marketing department, PR, marketing Planning Department, etc.). )。 Users are required to jump around the page, guessing which department you should be in the page to find the information you want, this will only allow users to blindly operate, wasting time. Solution: Take the user's needs as the structure guidance, regroup the website structure and content. For example, the user's task needs to be reclassified as follows: sale of business, acquisition of business, additional services and other blocks. The primary goal of Web designers is to make it easy for users to quickly and easily find the information they need.
The second thing to consider when designing a Web site is the page layout. Make the Site page readable, and then design the page to keep the page refined and concise. Need to make a brochure into a Web page, leaving the essence, leaving the real user needs of the content. Don't users find the information they need from a bunch of long-winded introductions, vague messages, useless introductory words? Most users just scan the information and find the information they need. So when designing a page layout, consider the following: 1. Title 2 related to the product content of the enterprise. Set the subtitle (Level two heading) 3. Set points 4. Brief, single subject paragraph 5. with explanatory links. Design guarantees the streamlining of each sentence and each paragraph. Remove unnecessary words, try to simplify the content of the page submitted by the Enterprise product, and make the content into an easy to understand content group block.
When designing a Web site, consider using a language that is easy to understand. As a web designer, I design countless cases, the success of the case does not show that the concise site will bring intuitive communication. The simple website facilitates the user to the information processing, the understanding and the communication. For example, in a flower online see the words: "The people moved to the glamorous pink, or infinite charm of the infinite charming ..." The site is just selling flowers, like "touching the glamorous" such words will only make users feel speechless. Why not use "beautiful" to replace it, so gorgeous wording for the user is unfamiliar, for the business site itself does not have much help.
When designing a website, consider using a unified text style. Many corporate Web sites pursue many styles, want to meet different style pursuit of the user, but counterproductive, and then the corporate web site has forgotten the unified style of the key is to ensure that the content of the unity of the customer, and unified content can improve the professionalism of its brand-professionalism is trust and reliable performance. So in the design of the site must use a unified text style. Each piece of content on the page should be examined precisely at design time: 1. Spelling and typos 2. Format 3 grammar style 4. The keynote of the narrative 5. Grammar and tense 6. Text flow
When designing a website, you should refrain from false enthusiasm. Corporate web site Unity of the ills of endless customer service window, where to follow to where the Customer Service Play window, Customer service window full of flying. It is too warm, sincere enthusiasm is good. Too much enthusiasm does not make a good effect. You can set up a customer service window without affecting the user to read the situation, in the right place to place customer service can be, when there is no need to pop out. No one is going to endure such a thing, even for a few seconds. All communication is about how long a user will stay on your page before clicking the "Back" button.
Design the website does not seek the pattern, only is concise, is not simple. Only in the user's perspective to consider the Web site designers, designed to better attract users to click, concise Web pages, enough to highlight the characteristics of the Enterprise product page to retain users. This article originates from the Shenzhen website Construction http://www.0755hsl.com/, reprint please keep the author link, thanks.
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