Which directions does the SEM contain?

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Now the Internet sites such as stars, only a small number of webmaster to do personal sites for hobbies, most of them want to make money through the site. Search engine as the biggest power of the website has been more and more netizens rely on, how to convert user demand into commercial profits has become an important research subject of SEM. There may be some people do not know SEO and sem focus difference, SEO focus on site technology and search engine algorithm, and SEM more biased to the user behavior and psychological analysis, mining, is a purposeful, object-oriented seo. Generally speaking, SEM contains the following directions.

1. Market analysis and market research.

and offline business model similar to each category of goods have their own use of the crowd and audience, but also have their own channels and characteristics. Users can not buy your product in the final analysis of your products to see whether the use value can meet the needs of customers, and in terms of quality, price, feelings than other competitors. With this data, you can make your follow-up promotion targeted.

2. Competitor analysis.

The market analysis has already mentioned competitors. The analysis of competitors can not only look at its current market performance, but also combined with his company background, product characteristics of the long-term simulation of it. Have the strength to press it down. Another competitor's marketing strategy we can refer to, take its essence, discard its dross.

3, the user psychological analysis.

Products can not be sold to see your marketing technology. And how to persuade users to buy, not by theory, but from the user's point of view of the user experience. User experience is the basic point of all merchandise sales, since want to let their products are recognized, and users must be replaced by thinking, think if it is their own to buy this thing, can have what use, get what harvest.

4, website construction adjustment.

If the SEM analysis is in front of the construction station, then we can build the station in a measured manner. If the site has been online, then we need to combine the previous data to adjust the site. For example, whether the website satisfies the audience's age level, the academic level, the website function is simple and practical, whether the website can give the user the sense of trust, authority. Then test the site yourself to find the information you want quickly and accurately.

5, search engine advertising.

The search engine advertisement mainly divides into the auction advertisement and the topic recommendation advertisement. Competitive advertising is simply to use the form of bidding to buy keyword location, who buy words out of the high price, search for the word when the queue before, this kind of advertising is rendered in the search results page above. and the theme of advertising is often found in the Search Engine Alliance cooperation site ads. Change with the content of the page, and combine the cookies in your current browser to present the relevant keyword ads.

6, soft article promotion.

Soft text promotion should be written in the SEO, but through the soft paper deal orders abound. Soft WENFA in the high weight of the site, others accidentally see you carefully prepared soft text and shopping experience, it is likely to be able to follow you to go shopping, even if you are only a compilation of an experience, there are opportunities to impress the white people.

Of course, if advertising is a sure way to spend money, there is no free lunch, whether in time or financially, you want to earn money to invest. SEO is a long process, and competitive advertising with money shortened this time, let your site can be the first time users see, you do not need to consider the problem of SEO, a rotten through Baidu K to the bottomless pit of the station can easily row to the first, you should think how to use the least advertising costs to produce the most orders.

This article by the SEM optimization http://www.hg-seo.com/, reprint please indicate the source!