You need to optimize your site for two different visitors.

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Guide: Web site visitors who are automatically rebooted by Web pages tend to look at the site's most featured articles and pictures, and are interested in the colorful, fascinating images on the site. They basically ignore the message text and have no interest in the search box on the site.

The author of this article, Liraz Margalit, is a ClickTale customer experience psychologist who has authored this article with Udi Zisquit.

After a long day of work, people desperately need to relax mentally, and in 21st century, the best way to relax is to immerse yourself in the digital media.

We looked at a number of users, including targeted site visitors, who visited a site for specific reasons, and people with no intention of visiting, who just wanted to pass the time to see what was available on a website, and their primary purpose was to entertain. And through analysis we find that there are very distinct differences between these people.

One of these analyses can be a perfect manifestation of the different types of behavior among the relevant user groups. The first set of users is a group of site visitors, they visit the site is intentional, through the use of the main navigation elements of the site, these people will visit the site of each child.

The second group of users is also a number of site visitors, although they also entered some of the site's children, but they are automatically driven into the, such as after watching the site's homepage of the video, the site will automatically enter into some children.

There is no doubt about the difference in behavior types. The goal-oriented site visitors completely ignore the features on the Site page, they will go directly to the page navigation elements, such as the search box, sorted by alphabetical menu, usually this will list the content of the resources on the site.

Web site visitors who are automatically rebooted by Web pages tend to look at the websites for their very featured articles and pictures, and they will also be interested in the colorful, fascinating images on the site. They basically ignore the message text and have no interest in the search box on the site.

When we analyze the behavior types of each group of users, we find that there are many obvious differences between them:

Unconscious site visitors are three times times more likely to participate in the duration of the site than conscious visitors.

The unconscious web site visitor will turn the page over to the end, but the target-oriented site visitor will not.

Mouse movement:

Unconscious web visitors are attracted to keywords that evoke their inner desires, such as "Temptation", "fornication", "appalling", and so on. Target-oriented site visitors are less likely to be affected by sensitive language terms.

The unconscious site visitors will see 8 pages on average on a single site, while target-oriented site visitors not only have less access to the Web, but also have a short stay on the site.

Goal-oriented site visitors, who visit the next page of a site, are always search results. (But in general, for goal-oriented site visitors, their first search is not very effective, because the site usually does not have a good search engine) and most of the unconscious site visitors will often click to enter the site's characteristics.

Optimize your site for goal-oriented site visitors

When your site visitors are willing to dive into the information flow (high level motivation) and have the necessary cognitive resources (ability), they will focus their entire attention on the process.

This means that they will completely ignore the distractions of other content (generally, the commercial ads on the site are ignored, the features of the site don't get their attention, and so on, they use the fewest steps to accomplish their goals and use as much information as they can retrieve.

If you want to optimize your site for this type of site visitor, you can provide some Web navigation tools and improve your site's search capabilities so that such visitors can perform their tasks as quickly and as easily as possible. It is also important that you prepare sufficient information resources for target-oriented site visitors, who use a variety of information to make a balanced decision, including customer reviews, easy access to Web sites, and so on, and they even refer to information from other sites.

Optimize your site for unconscious site visitors

When site visitors unconsciously visit a website, their subconscious mind uses a simple rule of thumb that can be called heuristics. By using this method, you can infer the validity of the content they are going to access.

There are some examples of this rule of thumb, for example, the information that is often hotly debated by netizens is often more effective than those that are not cared for; and if it is the same message, it would be better to say it from a man dressed like a doctor than from some well-dressed lad.

Not only that, because people tend to be emotional when it comes to processing information, these site visitors focus on colorful images, embedded videos, attractive article titles, and catchy slogans. In order to attract such visitors, your site should become more colorful, and more attractive, do not put too much information on the site, do not discuss too much detail, use a lot of pictures and video on it.

There is a good strategy to improve the participation of unconscious site visitors, and that is to try the linkage mechanism. Because of the lack of a clear goal for unconscious website visitors, their behavior is actually easily towed from one link to another. Participation in the linkage mechanism can greatly increase the participation time of such site visitors on the site.

For example, websites like BuzzFeed and Facebook tend to have a very strong sense of purpose in their minds, and they usually relax after work or before they go to bed. Smart Web sites know how to catch these visitors, they will put in the bottom of each article is very similar to the content of the article links, when the reader from an interesting article, read the next article of interest, and cycle.

And for e-commerce sites like Amazon and Half.com, most of their visitors want to pass the time, and the smart sites use a strategy called "similar products" or "recommended products" to entice visitors to browse more goods and stimulate purchases. In addition to providing excellent service, these sites also use the visitor's browsing mode to improve their sales, while those without similar features are less likely to sell their sites.

Summary

This article mainly analyzes two kinds of completely different types of Web site visitors, one is the goal-oriented site visitor, the other is the unconscious site visitors. But in fact, even a single user who has access to an individual can sometimes alternate cognitive pathways, and even when visiting the same site, the cognitive pathways change.

Because of this, it becomes very important that your site is best able to optimize both types of users. If your site doesn't have some exciting content, the unconscious site visitor will be bored and leave your site. Similarly, if the site does not have good navigation capabilities, so that visitors can easily lose direction, then the goal-oriented site visitors will always give up your site.

Today, our digital world has become more and more personalized, the ideal solution is to meet everyone's needs by observing the activation of each person's cognitive pathway, and optimizing the site to local conditions. Of course, before this ideal situation comes, we'd better optimize our website for the two types of cognitive pathways mentioned in this article.