Zhou: Starting a business is not an easy way to be conservative.

Do not think into, first think back, how difficult to estimate all the basic premise is not conservative entrepreneurship? Not investment, not a good product.　　This premise exists in the entrepreneur's heart. Entrepreneurship is a brutal thing, 1% of the winners from the 99% of the losers across the past. The reason for the failure may not be because the entrepreneur is not smart enough, not good enough, but bad luck, the timing is not right. The ancients said "do not think into, first think back", entrepreneurial process is particularly so, so, the first to start to be prepared for failure, early recognition of difficulties, how to estimate are not conservative, so in the face of suffering and setbacks will not feel so difficult to accept.　　After 10 years of success for an entrepreneur, have you decided to take the ten years of your own time, even more bitter or even unsuccessful? From a strategic point of view, doing business is a great cause, but this great cause is made up of trivial things, difficulties and problems, as long as the business is to solve these problems day after day, year after day. In the process of entrepreneurship, there may be a lot of people laugh at you, or others do better than you, or the product did not develop on time ... You're experiencing n multiple problems that make you feel like you're doing your own business. If the entrepreneurial impulse comes only from seeing someone else's business go public, sell the cash, and the landscape of success ... Never start a business.　　These motives are not enough to hold one person to the end. Entrepreneur is "idealist" to some extent, the entrepreneur should be an idealist who cannot be confused by the things that are materialized.　　If a person's entrepreneurial motives are for some external, materialized things around, it will be today the factor, tomorrow that factor, 10 years past but nothing. I used to talk on campus, with a lot of college students have exchanges, I found a phenomenon, a lot of graduates looking for a job is always considered: I want to go to the north, because my girlfriend in the north, I want to go to this company rather than to the company, because the company is said to be more than that company salary 500 yuan,　　Or because someone in our class has gone to that company, he's gone, can't I? These ideas were wrong from the start. Is it important to let your career and your trajectory depend on something external? What do you want in your heart? What you want most in your heart, you should think carefully before you graduate, and you should pursue after you graduate.　　This way you can follow a goal firmly, although not necessarily a straight line, but always to the goal of walking. When I left founder and left the position and income that seemed to have been good, a lot of people think that this kind of giving up, this kind of courage is very rare, actually I do not feel, because I know what I want in my heart, I want to solve a one-dimensional equation, only one factor in determining my choice, Is that I have to do a lot of people can use the software, when founder has not let me achieve this ideal time, I chose to leave, if you put theseThings to think clearly, then the position, vested interests, tangible intangible things are not important. Therefore, the important or the values, "born I will be useful, the daughter scattered all over again", the entrepreneur should have such a bosom.