Zhou Wen on site keyword positioning and analysis

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Recently in the Australian Students Forum, for the site keyword positioning and analysis, in fact, the beginning is still very vague, keyword positioning needs to be based on the site and services to set, the key word is to bring potential customers, positioning is very important. A site's keywords can be divided into core keywords, target keywords, long tail keywords, long tail keywords and big long tail keywords Five, master these five keywords positioning and analysis skills, Web site traffic will be straight up, at the same time the conversion rate is very high. So for beginners How to operate these keywords to bring high flow and high conversion rate? Through their own SEO learning, and constantly practice groping, summed up how to site keyword positioning and analysis of several lessons.

One, the core keywords: Also known as the main keyword, is our website to build the final destination of the key words, to reach the word to achieve the first search engine. In the beginning of the site should be determined, it means that our entire site content should be built around the core keywords. For example: Take Zhou Wen recently to do the Australian Students Forum, the core key words: "Study in Australia." Then all of the content is built around these two words. If it is a personal webmaster, the core key words to establish when should try to avoid and the portal site competition. If I choose "Australia" or "study abroad" to do the core keywords, it is too difficult to optimize. So we can take the next step to avoid competition. Key keywords must be put on the homepage to do, because the first page weight is the highest.

Second, the target keyword: around we have identified the "Australian study" This core keyword, you can derive a lot of target keywords. For example, "Australian Students Chinese Network" and "Australian students" website, has now been ranked to the home page, you can use search engine related search tips, the words listed here can be used as the site's target keyword, the target keyword is the extension of the core keywords. Like Baidu, Google have related search, that home has been determined to build the core keywords, so many of the target keywords how to build it? We can use the category column to make these target keywords. Categories can help us highlight these keywords, while allowing other pages to assist.

Three, Long tail keywords: long tail keyword is as the target keyword and core keyword another extension. He was established to make it easier for users to find the content they needed more quickly. We can add some descriptive words to the target keyword and the core keyword, and form the long tail keyword. For example, I add a descriptive phrase to "study in Australia" will become "Australian student website How", "Australian students choose what school", so that the choice of long tail keyword. Good long tail keyword ranking sometimes better than the target keyword. Because by the long tail keyword brings the flow is often the visitor intention more clear, conversion rate will be higher.

Four, the long tail keyword: In fact, the so-called long tail keyword is in the long tail of the basis of the keyword again derived. We can know through Baidu, ask and other related search to find the real user needs, and some people will be misspelled, so that the search engine will help visitors according to the wrong keywords list your web page, thus bringing traffic.

Five, Big long tail Keywords: You can study the unique properties of Australia, think about the user may enter what words to find the information needed, such as Australia-related schools, Australian travel information, Australian work information and so on, will become auxiliary keywords. For example: to study in Australia we can determine the following key words: "University of Sydney, Australia", "University of Melbourne, Australia Gold Coast" and so on.

The above is Zhou Wen individual for the site keyword positioning and analysis, by the "study in Australia" the core keywords to do the first page, with the fact that the results to share more experience and experiences.

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