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I want to contact SEO webmaster should be very familiar with Taobao guest, because Taobao customers do create a lot of owners of the revenue myth, but as no technology, no experience, no money 3 without grassroots, Taobao guests can not use the myth to describe, because each point of income and our hard work inseparable, The hardships are not known to outsiders ... However, when we have been hard to obtain a certain amount of directional flow, have you ever thought of maximizing the economic benefits of magnification?
The author wants to expound the viewpoint of using sales psychology to improve the conversion rate of website from the following 5 aspects.
First, improve the credibility of the website
When visitors visit the site, is basically a skeptical attitude, how to let customers believe that our website, believe that our products this is particularly important, after all, there is no basic trust is not sold. The generation of trust originates mainly from authority and professionalism, so that customers feel that there is no risk of trading with us, so we have to fully consider these two points when making the sales page.
Second, improve the readability of the website
We all know that visitors to a strange site will not stay for a long time, basically take a look, if you do not see the part that is worth reading will be closed, how can we use this "one eye edge" to seize the customer? Actually very simple, give him a reason to look down, arouse his interest in reading. For example, open my outdoor, a very conspicuous place to write a sentence "This is not a common charge clothing", which can arouse the interest of visitors, we all want to know how not ordinary.
Third, improve the affinity of the website
Emotional input is a very important part, we all want to start from the customer's immediate interests, put themselves in the perspective of customers from the business to buy things, after all, customers like us to make money is not easy.
Iv. improving the scarcity of websites
In fact, the internet really scarce things are few, we can find less, can be used by us is almost no, this how to do, do not give up? In fact, we can refine on scarcity, such as scarcity of prices, scarcity of services, scarcity of color, scarcity of value-added services, etc.
V. Improve the service level of the website
More and more customers will focus on the after-sales service security before the sale, this is a rational consumption of an inevitable trend, so the Web site on the after-sales service must also pay attention to, for example, we can put some of the site on the dispute arising from the treatment of transactions, because there is no problem products, only the attitude of the problem.
In fact, the above 5 points are not limited to Taobao guest site, and sales psychology far more than a few words can be said clearly, but Taobao Guest site does have its own particularity, the most important point is that the final customer negotiations is and sellers, not and we, so we can not in the exchange of imperceptible transmission of this information to customers, This appears on the Web page embodies these content more important, let the customer in a purchase desire of the mentality and sellers talk, and then with the seller's professional attitude, I would like to be able to maximize the success of the transaction.
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