10 thinking mistakes in starting a business failure have you noticed?

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A5 Webmaster Network Guide: Entrepreneurial failure of a number of cases, some startups have their own glorious period, but ultimately because of some reasons to fail, what is the reason or misunderstanding to make them go to failure, the following 10 misunderstandings to help you avoid walking into.

An erroneous thinking: overconfidence

This kind of entrepreneur many product origin, to own product, all has the extremely high self-confidence. Talk about competitors disdain, never put the same products in the eye, ask where the advantages, think the biggest advantage lies in their team, is the people, in the values of these comparative business needs. Never to track the opponent's products, but also think that opponents will never catch up with themselves, blind to technical self-confidence. Black Horse has seen some such entrepreneurs, even more, the criticism of the product is not to listen to, that the product is the best, do not need to adjust. and to discredit similar products. If and with the above thinking misunderstanding, please amend the fastest, the real entrepreneur good thinking attitude is to self-confidence, but not blind self-confidence. To defy the opponent strategically, but to take the opponent tactically. To be able to hear onlookers criticize the product and spit, can be good at learning the same kind of other products excellent place, rather than blindly to the opponent's products spit.

Misunderstanding of thinking: herd psychology

Herd psychology means that individuals are affected by the behavior of the outside people, and in their own perception, judgment, understanding of the behavior of the public opinion or majority. This can be demonstrated by some entrepreneurs ' choice of projects. The choice of the project is not to start with the needs and resources, but to see what American entrepreneurs are doing and what other entrepreneurs are doing. Follow others and do what you do. Although entrepreneurship has to learn to borrow the trend, it does not mean that we should follow the crowd. Often see many entrepreneurs in the mouth is not what users need, but mobile Internet, o2o,3d printing. Look at what other people do, and then do what, and constantly turn, entrepreneurial purpose is to follow others, what hot to do. I once knew an entrepreneur, originally does the group purchase, buys down he turns to do the electricity quotient, the electric business bubble burst again to do O2O, the result several years down still is in a very small scale. From the same year's classified information war, to the video war, and then to buy a bloody battle, and then to a new wave of the upcoming hardware box war, all because of the entrepreneurs committed by the herd thinking wrong.

Thinking misunderstanding three: delaying thinking

This is the most common thought I have ever seen. is the indefinite delay in all strategic matters. have been a long time in a start-up company, and then give the boss a series of ideas he thinks is good, and very serious record in his manual. Then vowed to seek change immediately, and repeatedly stressed that we have to push forward a series of plans to reinvent the company. Then one months later, the founder picked up the book again, very serious to dark Horse said I immediately to act, and then three months later he had a new idea, said we immediately implement the new plan, and then, until the company into the small lost case library, did not see him to do his writing in his little book story. Many start-up companies will be very busy every day, so there are countless things to let him delay, so over time, each strategy of discussion, are not seen implementation, all the strategy has become a spiritual pleasure. So when you've identified a plan, do it right away.

Thinking misunderstanding four: teamwork and thinking

The most failed team is not a team that quarrels every day, but a team that has no quarrel or disagreement every day. Many founders of startups too believe in the principle of minority obedience rather than their own judgment and intuition. They depend on others to make their own decisions, and then use most of the way to make decisions, but ignore a very important thinking inertia, each decision is based on their most advantageous to the most convenient way to make comments, very few from the most favorable to the company's point of view to ask questions. If one day a start-up company found that the whole company maintained a high degree of uniformity of inertia, we all agree with the founder's opinion, to reach a good consensus, then you have to be careful, you may have been caught in the thinking of entrepreneurship misunderstanding.

The misunderstanding of thinking five: slack thinking

Entrepreneurship is a long road, many entrepreneurs just achieved a little success on the emergence of the thinking of Slack. Many entrepreneurs in the initial period is also very hard-working, can maintain 6 days more than 12 hours of work time, but once one day, to achieve a successful stage after a lot of unsuccessful entrepreneurs caught in the slack thinking, slowly found in the office to see the figure, often access to a variety of speech venues, Teach the rules of success, attend conferences, and then the company's business is in the period of various problems, but the entrepreneur is not aware. Eventually, like a frog in lukewarm water, the future of his company is ruined by the slack and anesthesia.

Misunderstanding of thinking six: ignoring the basic probability of thinking

Every entrepreneur thinks he will be the next Tencent or Baidu or Alibaba. Basically every entrepreneur thinks it can be such a giant, but as long as the probability of careful calculation, can be successful, or can be listed as the probability of the company to buy lottery, so, when many entrepreneurs began to talk about the definition of success and the future is to go public, You may have entered the failed thinking dilemma, because the listing is a too lucky thing, and ignore the probability of thinking, but blindly to enlarge the company's ideals, but there is a great chance that the company died. So, every entrepreneur to calculate the probability of success in the end will be how big, do not expect to become the next Google or Baidu. After all, reality is closer to success.

Thinking misunderstanding: excessive belief in experience

There is another kind of thinking that believes in experience, in addition to relying on other people's decisions. Before proving this thinking, share a classic story: Once Upon a time, indigenous inhabitants of a small island survived the Second World War by dropping supplies, and they knew there was food to eat when they saw the arrival of a radio air force. When the World War II ended without an aerial drop, they still wanted free food, so they sat in a high place on a radio and waited for the food to come, but there was no food. This story shows that people like to use past experience to judge what is happening now, and many entrepreneurs are obsessed with past experience, like to study the experience of other successful entrepreneurs, accustomed to using the wrong thinking to arm themselves, learning themselves, the result of past thinking habits are no longer applicable, Like the Aborigines in the previous story, the external environment has changed, but no environmental change has been found. In the end, we can only fail.

Thinking misunderstanding eight: self-interest thinking

This is a mistake that often happens to founders. A start-up enterprise entrepreneurs often put all the success of their own body, product good is their own judgment, good team is their own leadership, good performance is their own sales ability. Success is due to their own reasons and ignore the team's credit. In all places just think of their own advantages, when thinking of thinking is in these aspects, an entrepreneur also from their own failure is not too far away, the whole team will alienation. Cohesion is not formed, because unfairness is the biggest impediment to all failure of the team, and self benefit is the root cause of unfairness.

Thinking misunderstanding nine: stubborn thinking

For their own entrepreneurial direction, Ming know not correct and do not turn. Even if the project has not been able to maintain or stubbornly adhere to a project direction, rather than using lean entrepreneurial thinking to achieve small steps to run, constantly trial and error. For their own direction of errors and product errors are not willing to revise, and do not listen to the opinions of subordinates, continue to follow their own thinking. Many entrepreneurs fall into the stubborn environment of their ego because of their excessive self-confidence, and ultimately lead to failure.

Misunderstanding of thinking: the Dilemma of Black Swan's thinking

The Black Swan event is the entrepreneur market will encounter problems, is in all conditions are very satisfied with the situation, still will encounter such problems. So the entrepreneur in the mind to always keep the black swan may appear vigilance and response. When the Black Swan emerges, the entrepreneur has to think about all the ways and means to deal with it.

Of course, the failure of entrepreneurship is far from the 10 thinking of the dilemma, there are more other failure factors, but in the small loss of these factors are the most typical factor.