100-day history of mobile internet entrepreneurship sharing

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I am Yan Qingqing, entrepreneur, starting a business in Shanghai for 3 months, the direction of the mobile Internet.

In March 2013, I started my second venture, this time in the direction of mobile Internet. The first venture has 2 partners, did 3 years of search marketing, is the same industry in different fields, this venture a bit more daring, a person first play forward.

Why start a second business? This is a profound problem, but the answer is simple: homeopathy, open up a new battlefield!

(Yan Qingqing like to compare entrepreneurship to the battle, such an ancient war is also appropriate?)

I like to compare entrepreneurship to a battle, the choice of the battlefield is very important, especially in the Internet industry, innovation is the only theme, so every hero will continue to kill, because there is this exciting point. Mobile Internet is a new battlefield, like the new area of online games, no matter how good you practiced in the last area, to the new district, everyone in time is the same starting line. The battlefield choice is good, Next is the competition game, avoids weaknesses, chooses the suitable play tactics, then is the spelling execution, optimizes the adjustment in the execution.

Well, the previous article is an account of the background of the story, the direction of the established, let us develop the story, because of limited writing, had to use chronological way, looking back on the past 100 days of entrepreneurial process, I hope you forgive me.

15 days, build base.

5 days to choose the office location, 10 days simple decoration, telephone network, office furniture first, computer, printing and other equipment later on the need to add, do not worry about the speed of the delivery of Jingdong, they really fast!

20 days, build the website.

I started collecting data on the Web: What companies are currently doing in the mobile internet industry and what they are doing. In this learning process, I began to register the domain name (zesmob.com), the record, the rental website space, build the company's official website. Through the analysis, I will be able to provide services, are sorted into the website. PS: Luckily, I contacted the former colleague Amber, she just returned from vacation, also looking for a new direction, she expressed the willingness to join, help me in charge of administrative personnel this piece, great!

30 days, expedition.

After all, seeing is real, the information collected in the network is not intuitive understanding, therefore, I began to cooperate, agent and other names to visit some industry companies, Shanghai Local, the field of telephone communication, Beijing has a good company, the use of the weekend to run a trip, the overall feeling, although they do earlier, there is a certain scale, But still in the early stage of development, have the opportunity! PS: This process takes a long time, one of the episodes, Friends introduced a search of the old business, because the feeling of good customer brand, with two weeks, spent a lot of time and energy, but ultimately because the customer headquarters did not approve the end, this is a lesson, entrepreneurship to focus ah, haha)

15 days, do subtraction.

After the investigation, combined with their own situation, I determined the company's main direction for mobile marketing. One is because the market demand in the gradual heating up, especially catering hotels, wedding studio, education and training and other industries; second, because the prophase does not need to invest too much research and development, can use the existing technology platform for reprocessing. Mobile marketing products also have a focus, general enterprise to do mobile marketing, around 3 things: app, mobile website, social media (micro-letter, micro-BO), the choice of app for the main direction, mainly to avoid Baidu, Tencent and other giants of the products, after all, their profit point is the binding of users after the marketing promotion. (PS: Through the launch of small precision search ads, old customer referrals, and other ways to get to meet several potential customers to communicate the opportunity to understand the first-hand customer on the demand for mobile marketing feedback. )

20 days, build a team.

The direction is established, the product confirms, starts to build the team. We began to design the company's architecture: Flat structure, sales-oriented. Human resources is really very cumbersome, and very consuming energy, fortunately Amber is responsible for, she made the interview notice, forms and so is very professional, very praise! We began to design the interview process and evaluation indicators, and according to the financial budget to determine the salary system, the planning of the initial recruitment of posts and numbers, and then the release of various types of recruitment information, Select the appropriate resume to inform the interview. In this process, we think: and large companies than we do not have a brand advantage, but we have the advantages of entrepreneurial companies: the company atmosphere, development prospects, so we wrote the "Join Ze si network, open the mobile internet business trip!" "and other articles to promote, good results, many candidates will be asked after the interview the result of the initiative, Soon we'll set up a class combat team!

Then, on to being re-enters ...

(This is some photos of the new company)

From the warm spring of March, by the summer heat of July, 100 days of Time flies, in this process, we go through detours, pay tuition, the course of development may not be worth learning, but we will continue to think ahead, as long as the road, entrepreneurial story will continue, now, the future, all the way wonderful!

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