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Just yesterday, dormant for a period of 100 education and released a big recruit--launch the open platform strategy, and first for the K12 field open. News comes, many people will associate 100 education is ready to start smashing the scene, only the object from the new Oriental, global IELTS, etc. for a good future, learning, giants and even the new Oriental, but in the author's mind is the first idea is just launched that good net gong lady, 100 Education Open platform preferred K12 is not against her that good nets, but will be directed to the K12 Direct play business of the good network was fatally hit, Dragon Woman's life is really a bit bitter ah.
As we all know, K12 (Kindergarten through twelfth grade, kindergarten to high school) online education is the company's strategic development direction. According to the consultation data, 2013 China Online education market size of 83.97 billion yuan, is expected to 2014-2017 compound growth rate of about 20%, of which, primary and secondary school online education is the fastest growing segment, accounting for the ratio will be increased from 2013 7.4% to 12.2%, reached 21.15 billion yuan. 100 education in the experience of the TOEFL IELTS Free intensive class product temper and Word-of-mouth set up, no surprise will be the next step in the K12 field.
But as the 100 education director Liu has repeatedly stressed, the ultimate goal of 100 education is to become an online education platform, rather than the curriculum itself operators, so the entry of offline institutions is essential, the 100 education of the new strategic core is actually the launch of an open platform, Just because the first face to K12 to attract more outside the eyeball bale. According to Liu, 100 education announced the open online education platform, will support PC, IOS, Mac OS, Android operating systems, open products involving real-time interactive live electronic classrooms, after-school operating systems, school management system, after-school class circle. At the same time, 100 education for the K12 field adopt a new business model, will first YY education business plate of excellent institutions and courses migrated to 100 education platform, will also pass the curriculum development, teacher training, capital cooperation and other supporting policies to attract more external excellent K12 educational institutions stationed.
For offline organizations, embracing the Internet is the trend of the offline organization. Jia Lang has analyzed the impact of online education on traditional educational institutions, it is not so much an online education as it is the advent of the Internet that has caused the collective concern of the traditional industry, and that education, which is more relevant to the Internet, has become the biggest profit-making, using the Internet for its low cost, convenience and user habits, It is one of the reasons why the traditional educational institutions are not turning around, and they are causing a great sadness in today's environment.
For the tens of thousands of K12 in the country, if you can join the 100 education in the relatively mature online education platform, the use of 100 education, including online live classroom, teaching aids, mobile phone multiple terminals, school operation Tools, including the four product systems, For the wider range of students from standardized to personalized quality of service, is their future to adapt to the Internet, embrace the Internet the only way.
In the past few decades, the traditional education and Internet education is coexistence, not one side will disappear, this is a sure thing. And as an online education institution, how can you better survive? While developing their own online education platform, while conceiving their own system, not only online system, offline entity system is the same. In the case of online educational institutions, the ability to lay down offline institutions is absolutely essential, and when a platform is big and needs to be expanded, the best way is through regional institutions, which is why every city in China has countless educational institutions.
For 100 of education, there is also a need to attract more high-quality offline K12 institutions. This can be seen from the timing of the 100 education announcement to K12. The second Chinese Private Education Festival, held by June study China, is the annual celebration of the domestic privately-run education industry, and has become the latest trend and direction of the industry since last year. This year's online education tide is undoubtedly the most popular and sought after, from more than 1000 offline institutions across the country participated in this event, hoping to learn from the future trend of industry development, especially when this Chiu Yujia most of the offline institutions are concentrated in the K12 field, 100 education of this development platform strategy announced is more targeted. If in the next 100 education can assemble more high-quality K12 offline institutions, its strength will undoubtedly accumulate, can tell the story of the capital market will undoubtedly be more moving.
Back to Jia Lang feel bitter gong body, from 91 foreign teaching nets to ladder nets again to that good net, Dragon woman again pioneering road after bumpy. According to the introduction, the good network will be through live and real-time interactive way, for primary and secondary school students to provide online education services. Teachers and students can realize real-time interaction, students can give teachers evaluation, teacher feedback at any time to adjust the teaching, and there will be more personalized courses. Well, that sounds like a good 100 education similar function is visual. But 100 education has the technology, experience and resources are undoubtedly far greater than the gong of the good net, although entrepreneurship has never been a simple superposition of resources, but online education is still the trend of the Internet industry, the Matthew effect is a more common phenomenon, Not to mention the previous 100 education only with the TOEFL IELTS free enhanced Class A trick to the traditional hegemony of the new Oriental hit the share price collapse can not find north.
Huang, online education first from the media, micro-credit number: Hjialang, private micro-signal: wo8013520