11 rules for the success of venture companies in industry competition

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Every venture, you will have to avoid falling into one or several industry competition, your competitors are also mostly in the industry, then how should the start-up companies from the increasingly homogeneous and inefficient development of the fierce competition to win? After data collation and market observation, le People's Internet summed up the following rules of victory:

Category. Whatever your business is, you have to do your own positioning and classification, there are categories you try to do the best, no category you create or invent a new category, so that you strive in the eyes of consumers in a field to occupy the "first" impression, so that their own brand or product into the field of "synonymous." Because only in this category to lead the competitors, you can have the chance of winning, to occupy more market share.

Second, the concept. First impressions are crucial. Start-up companies must let their own brands, products and services in the minds of consumers to establish a "unique", with the company characteristics of the concept and understanding, so that the brand in the hearts of the popular, only to achieve the possibility of success. Because people only to your products and services formed their own concept, will have a knee-jerk reaction, will consume your products and services into habits and concepts.

Third, focus. As the saying goes: "Where the eyes gather, money must follow." In the attention economy, focus is the prerequisite for successful marketing. Who can fully focus on the attention of consumers, who can have more opportunities for success.

Iv. confrontation. There is competition in the market. But in the long run, the market competition in the general sense will only appear two strong competing phenomena, this is a kind of balance, is also a kind of incentive, is a kind of contest. Find a property that will make you and your competitors stand out, and keep yourself differentiated, so you can continue to develop. Do not try to do the third or even later, it will allow their long-term passive status. Because competition itself is an antagonistic relationship.

Five, long-term. Rome was not built in a day. The development of everything is not immediate. Le people Internet believes that short-term promotional areas can increase the company's sales, but this will give consumers a time domain limit, in the long run is not in line with the company's interests. Because marketing itself is a long-lasting process, who can laugh to the end who is the big winner.

Vi. subdivision. A pot with a lid. You can't assimilate all the product lines, and that will only lead to confusion in the company's value chain and the acceleration of the company's demise. Only reasonable subdivision, only let the company's products and services with the development of the scientific subdivision and positioning, can fully guarantee the benign development of the company.

Vii. extension. Start-up companies in the development of a certain stage, will be due to internal or external pressure to the company to a certain direction to extend, but this extension must conform to the company's own development of the actual and the law, otherwise will only make a sibuxiang, and ultimately outweigh the gains. Especially in the case of fierce competition, excessive extension is not feasible.

Viii. Sacrifice. As the saying goes: "Lose, only gain." "Start-up companies are most taboo, all-round development, only in time to sacrifice some of the company's development of redundancy, so that they maintain a streamlined, efficient, accurate state, to travel light, to obtain more success opportunities."

Ix. honesty. A sincere, calm start-up company will be easier to obtain the goodwill of consumers. Kim Pure No one is perfect, pioneering companies can take the lead to open their own deficiencies, eliminate the consumer on your alert, and then let consumers can not help but focus on you, and actively find your advantage.

Ten, history. As the saying goes: "Take history as a mirror, can be clear gains and losses." "When you are unpredictable about the future, you can combine past experience and lessons in the industry to judge the trend, and resolutely prevent arrogance, weakness, vanity, blindly follow, quick success and other bad mentality, be sure to adhere to the truth, with the Times."

Xi. Resources. Bricks, the venture company to be successful, inseparable from the integration of resources and reasonable use. Whether you are looking for VCs or starting from scratch, getting the relevant start-up funds is the first step in a successful venture. Only the real start of entrepreneurship, there is a chance to small broad, to achieve more success. Subsequent social resources, media resources, products and service resources are indispensable. I hope the venture company will share.

Above by the Zhengzhou website construction company _ le people internet www.lzrkj.com original release, micro-signal: Lezhirenkeji respect Copyright, reproduced Please be sure to indicate the source! Thank you!