12 common causes of death in start-up enterprises with no connection to the atmosphere

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1. Team infighting is the most fundamental. One: Entrepreneurial team is best to find values can be close to, I am not, the first venture to find partners too much to explore the project itself, and ignore the exchange of values with the partners more macro concept, so the final appearance of some modest setbacks, who can not take who, they withdrew. Second: The equity allocation of the entrepreneurial team should be reasonable or to set up a measure of incentives for the allocation of equity options. More than more than 30 years old friends should also love more VCD has the impression, that year love more than two founder Hu Zhipeo and Chen Tiannan each contribution 2000 yuan per person accounted for 45% of the shares (the village in accounting for 10%) to start a small factory, to do a learning machine and other electronic products business, At that time was also almost as China's largest learning machine manufacturing Enterprise Small overlord company general manager yongping with fraud infringement treatment, but who knows, is the 25-year-old young, only spent four years with Yongping a sitting in Beijing, the center of the Asian centre of the million won the "King", the final Hu Zhipeo to 210 million won the bid. Love more VCD at that time should be called from China, but the love of another founder Chen Tiannan has never been involved in the love of many companies operating behavior. The members of the Senate, of course, do not feel fair, coupled with the love of financial omissions, causing Chen Tiannan to be kicked out of suspicion, Chen Lima in influential Yangcheng Evening News issued a statement, instant like dominoes, a huge love group collapsed, Hu was sentenced to prison. A good team, must have a strong leader to unify the values of the people.

2. Closed-end products do not pick up the atmosphere, always in front of the desk to the user needs, Wow, users have this demand, even if there are 1% of users pay, we can get the girls every day ..., I have a friend want to do offline entity shop Shopping guide, with me when the passion, mouth foam splash, I asked him, you go and this kind of shopping guide business chat? He said he hasn't ... Finally let me a stick to retreat. Do not go to the sleeve Kaniko obsequious like a psychopath to chat with potential customers to find the user's pain point and demand.

3. Horns on the idea that the market has 100 billion of the space, I can get 1% of the share, this is how much wow! I'll send it! The goddess of the paper will take the initiative to send a hug ... You don't want to think about this big market share. Long ago There is a giant stare, you are equivalent to say: Hi! Ma Yun, Robby, Teng, let's play Mahjong four. Can you afford to play? So don't think about horns.

4. Too much money in the beginning to get too much money is not necessarily a good thing, easy to brain fever. A friend of a venture to get 4 million yuan to start money, and then get 2 million dollars. Instant by cock Silk change tyrants, technology, give me recruit! Business people, give me recruit! All kinds of personnel, give me recruit! We're going to be the fourth giant! All have options, waiting to get rich! Playing for two years, did not make money, financing money also quickly spent, several founders in the early days of infighting. So more money is not necessarily a good thing.

5. Star Team Star Team has a disadvantage, easy to be buoyant, not good grounding gas. There is a team, are returnees, there is a Harvard background, the old show himself is a high handsome team, "haha, you see our market reaction after a year, lucky with such a team of cattle close to the dinner party, you are so honored, haha, do not spread around." "Finally they do is a cock wire user products." Almost negligible market share. Now I want to say, now do the Internet grounding gas is important, a group of Gaofu can understand the needs of cock silk? So at least get a dick and a partner.

6. Window period has been closed I used to feel like auto this kind of website should do little, but others Leng abruptly made 1 billion dollars to, why na? because people catch up with the situation, it is precisely the year when the Chinese began to buy a car to do auto, you do early or late two years to do, not much chance (of course, There are also some of the reasons for this, the inside of which is worth you to dig deep study. Because the window period has been closed. So sometimes entrepreneurial or to analyze the situation, feel what future, on the advance layout, the big deal on the bitter forced two years. Of course, this also requires the founder has a certain vision.

7. A fire in the backyard you'll understand how important it is to marry a wife who understands and supports your business, and also says that you have to get the support of your parents and friends, or at least they don't object to your business. Can you imagine? When you are on the battlefield to lead a gang of brothers left the right to kill, suddenly a letter from home: Your wife to sue you, take the child back to her mother ... I lost my wife and lost my son.

8. Away combat like basketball and other sports Congo paper all understand that the main away combat is a certain advantage and disadvantage potential. This one means that you are going to dig in the two acres of the three-acre you are familiar with? Or did you come all the way to someone familiar and you are unfamiliar with two acres of three-acre mining? Of course, there are some continuous entrepreneurs such as: Guo to disease, Xu Chang, Wang, Chen Au. They are always around the nuggets, and they have a lot to gain. And as Dick Silk you have to weigh the risk of doing so ... There is a tyrants, do industry started, suddenly one day a pat forehead: I want to do a tourism social application! said dry, immediately cast 2 million yuan, operating for nearly six months, yesterday I got the data is that the tourism social applications registered users to reach 8000 people ... Of course 2 million for others is a ox, but for you? So just stay in your familiar areas of intensive cultivation, do not every day: God give me a good idea it, I immediately can make a 1 billion dollar company. Stop the nonsense!

9.Copy to Chinese group buying mode in the United States just when the fire, in the domestic rapid expansion: the Thousand Regiment War. In the slaughter-style competition, now you are familiar with the group purchase site a few? So if you can copy the idea from abroad, you also need to weigh the risk of doing it, because there may already be 1000 competitors ahead of you, and this Grand to your ability to integrate resources. In the United States just have a sharing of the application of the location of the fire up, there are: the street, what, you have not heard of the street? Not heard of the right, because the founder is based on the capital copy of the idea of the United States to China, this thought can also fire up, finally burned. So simply want to rely on copy foreign idea to start a business, for cock Silk is on the inferno of Fire. Or the idea of a more native language.

10. Nouveau riche mentality people once have the nouveau riche mentality, always extravagantly, no mercy, not to mention a business if suddenly broke out ... When starting a business without money, poor, such enterprises are generally cautious, step-by-step careful, conscientious. Back then, Qin Qi Winery was first established, it is just one of the countless small wineries in Shandong, the product has never been out of the city. 93, Kingkong uncle as director, 94 sales breakthrough 100 million yuan, 95 to 66.66 million yuan CCTV news broadcast after 5 seconds gold version of the king, 96-year revenue soared to 950 million yuan, more than 5 times times the previous year, at the same time, at a price of 321.2118 million yuan to obtain the king, the figure is equivalent to 1996 Qin Qi annual profit of 6.4 times times, than the second bid for a full 100 million yuan. A reporter asked Qin Qi this number is how to calculate the figure out? Kingkong Director of the high air Ang said: "This is my mobile phone number, ah?" Can not take the mobile phone number to auction ... Stand high Fall also very, 97 years a good person wrote a article: "Qin Qi liquor is used in Sichuan wine blending", from the Qin Qi splinters decline. So you can check the price of CCTV since 95, until the 2004, the price of CCTV prices rose to 310 million yuan, visible at that time the enterprise is how crazy.

11. Quick success is to say: A snake desperately swallowed the head of an elephant, not waiting for digestion, and ready to swallow a few heads. In short, you want to do in a year within 10 years of the work done. Let's cite a foreign example. 2000 years ago, when the United States had an online grocery retail company called Webvan, the founder said: "Americans will give up the habit of shopping in the supermarket, all their daily needs, including vegetables, milk, seafood, as long as the mouse, will be delivered to the people." In the current fashion, this is not the advanced O2O? The first to do is also good, conscientious. But accidentally by the capital giant fancy, billion dollar smashed into, the company then cost 1.2 billion U.S. dollars mergers and acquisitions competitor HomeGrocer. To impose their own model on the merged company, after the merger of technology, logistics, management process frequently conflict. Once the primary market has not been taken off, it is moving to new markets, and each city's operating costs are more than $50 million trillion. Webvan was planning to expand as many as 26 cities. In addition, the company signed a 1 billion-dollar contract for several central warehouses. Sometimes the company's distribution car must sometimes run hundreds of kilometers to give a few small couples to send boxes condoms ... And the company's airborne CEO also said: He will be in a short period of time to make the company bigger and faster, in a "winner takes All" game to become winners. In 2001 the CEO of the company did only a very short time to file for bankruptcy protection. So let's start a slow and steady,

12. Too high-profile as the saying goes, if you work too high-profile, it will be very easy to attract the attention of the giant, low-key point will quietly protect themselves Hotta. Like YY, Burson Interactive, auto are listed in the public financial time the outside world just suddenly found that such companies have been stuffy hair wealth for many years. And some companies just started shouting to the outside world: we want to let the whole world know that we are very low-key ... The result is a permanent low-key ... To give a few examples, Xu Chang, when he first started his business, was instantly capitalized and ambitious, because he wanted to create a very promising light blog: Dot dot net. A variety of speeches all kinds of General Assembly for their own platform, who knows the next day a look, Sina ah and so on the online light blog immediately. Military brother dumbfounded, facing the wall half a year, out the first sentence is: We should be low-key ... So, the beginning of the start of our low-key some, such as the ripe time to challenge the boss Ah, or has been a low profile of stuffy hair can also do ah, I venture is not to make money (don't talk to me about ideals, quit ...)

This article only represents the author's own point of view, the article is recommended by the creative wing.