30 best recommendations from several entrepreneurs

Outcast agency, a former founder of the company, has now served as Maruni of the Facebook Technology Exchange Department, giving a very good answer. When I talk to Maruni, I can feel how valuable her advice is based on her real experiences, successes, failures and lessons. Over the past year, I've had conversations with nearly 100 people like Maruni, who are good people in their industry--someone who hires designers, someone who is responsible for component technology, and someone who is responsible for increasing the happiness of their employees. Each of them holds a puzzle piece of entrepreneurial success. Through the Round Review, we are trying to assemble them for a growing audience. The people we talked to included Pandora technical director Tom Conrad Tom Conrad, Spotify designer Tobias Sch Fan-Schneider (Tobias Van Schneider), vice president of Twitter engineering Chris Fries (Chris Fry), And the presidents and founders of many companies. Each of them has a goal in mind to share their experience: building the most powerful entrepreneurial community. Here are 2014 of the most popular and useful business advice we've collected: first: Choose "must" Alli Luna (Elle Luna) at the peak of her career to give up her dream job. On the eve of Mailbox's Dropbox acquisition, she chose to leave the mailbox because she wanted to work as an artist. In the past year, the talented designer who has been involved in the design of Uber mobile apps, traveled to Bali, then founded Bulan Project, and started his own textile business. More importantly, she gave other entrepreneurs useful advice: "Life has two paths: it should and must." At the crossroads of our lives, we face the problem of two choices. Every time we have to make a choice. ' Ought ' to be what others expect us to show ourselves in this world, and it prescribes the way we think, what to say, what to do, what not to do. ' must ' is completely different. ' must ' be ourselves, our faith, what we will do when we are alone, the truest and most authentic self. "Choose" must be difficult where? It is hard to work everyday and repeat every day. Why is it easier to choose "must"? At the crossroads we constantly encounter choices, and we need to keep making choices. That's why Luna chose to start her own business. Second: Stay stupid Tobias Sch Fan-Schneider (Tobias van Schneider) life is like a vice project. Today, Van Schneider designs and develops new products for Spotify in New York, which he would never think of when he dropped out of school at the age of 15 and was rejected by several art schools. His career has sprung up with several pilot projects. Fan-but in order for these types of projects to be successful, you need to make yourself stupid, says Schneider. "Only if people let themselves think, change their opinions and allow them to fail can they succeed," he said. That is to say, don't take the vice project too seriously. "When you think about things loosely, you will try new things without fear, without considering product architecture and development, believing in yourself more and creating a culture of passion." Third: 20-40-60 law in Haiti Reusen (Heidi Roizen) as entrepreneurs, executives and investors in the career, she learned to make her life and career more substantial lessons: the importance of morality, respect for their intuition and so on. But Reusen learned the most detached, the most inspiring principle is: "When you are 20 years old, you are constantly worrying about what others think of you, and when you are 40 you wake up and say, ' I don't care what people say about me ', and when you're 60, you realize that nobody cares. She said, "Is that true?" No one will ever see you from the beginning. Your boss won't care about you, and your co-workers won't talk to you. You need to think for yourself. You need to be your own champion. It is impossible to think that others can take care of themselves as well as save time to work. Fourth: To expand the size of the team, the need to constantly break the business model when Aditea Agavar (Aditya Agarwal) came to Dropbox, the company had 50 million users of innovative enterprises with only 30 employees. Today, Agarwal's team has more than 200 people, protecting data from more than 300 million users. In the process, he has also become an expert on the expansion of the technical team. The key, says Agarwal, is to evolve continuously (recruiting people with expertise). You need a team that can learn faster, adapt to change, and move forward in blurring and accompanying. If team members don't know what to do, let them learn. This is Dropbox from the original only 3, 4 for the iOS version of the code to develop to more than 30 human versions of iOS to provide code for the process. Agarwal said, "The expansion of the regiment will certainly lead to some internal controversy." But more importantly, it is no problem to tell everyone that there is some controversy. Fifth: Don't be distracted by the opinions of the few. As Reddit's first community manager, Eric Martin (Erik Martin) is a community of 5.5 billion-page, 100 million-month independent users who lead a small team. Martin thinks it's important to know where to put the time. The best way, he says, is to not waste energy and time on a handful of angry users, a problem that almost all consumer-innovation companies have to deal with, which can seriously disrupt the development of innovative companies. "When things go bad, people express themselves too much," Martin said. But you have more ordinary users waiting for you to serve. "To ensure that the macro community is heading in the right direction,OK, Martin suggests staying humble and courteous in any communication, identifying various types of feedback and responding quickly. In addition, it is clear that there are people who are dealing with users or customers concerns. Sixth: Conduct ribs test as the Facebook communications Director, Karn Maruni (Caryn Marooney) has done a marketing campaign for dozens of products. Successful PR, he argues, means that the information that companies deliver can be absorbed by the public. Winning media attention is only the beginning, and its benefits include getting financing, recruiting virtues, and getting mentors. So the quality of the media is not the goal, but for the next set of bigger chess. To make an attractive message, Maruni's recommendation is to use ribs testing, which represents four elements: relevance (relevant), inevitability (inevitable), trustworthiness (believable) and simplicity (simple). Relevance refers to who is your target user? Did they solve their concerns? What are the advantages of the solution and what is worth the attention of others? Inevitability refers to the enterprise to make people feel, your product is the general trend; credibility means that the user believes that your company has enough power to turn the ideal into reality; simplicity refers to the understanding of product information, the function is written down, but to say the main points: which message do you want to let people remember? Can only write one article. Seventh: Digging up talent from cult products Zhu Li Zhou (Julie Zhou) began working on Facebook at the age of 22, and she is now directly responsible for product design work. One of the important responsibilities of this post is to dig up the world's top design talent. Zhu Li Zhou's primary approach is to focus on products that she and her team prefer outside of Facebook. Her team will list the likes of applications and products, not just the commercially successful products, but also the very small applications or ideas that have the potential to succeed, and identify the people who need them. Zhu Li Zhou said, "Find the elements that you like from the product's subsidiary rules, such as a particularly efficient user experience, innovative features, or excellent navigation systems, and then find the designers behind these products through Google (Weibo), LinkedIn and AngelList." The key to finding these designers is not to be shy about contacting them. People like to communicate with their fans no matter what kind of work they are doing. If you appreciate the way a company is marketed or sold, it means you want to be able to do the same. Eighth: Borrow credit to build a trusted product Urbansitter chief Executive Lynn Perkins has many ideas on how technology products get people's trust. But for innovative companies with limited resources, one of the easiest ways is to borrow the image of credit through other resources. To make parents more comfortable in recruiting nannies on the Internet., Urbansitter borrowed social maps of parents and people who had used urbansitter services around them to advertise. "When parents see the same community or their respected parents have hired a nanny, they are willing to hire her," Perkins said. This is a very compelling message. "Urbansitter also displays information about the nanny, such as a nanny training center or a member of a parent organization that can be trusted in the local organization." If innovative enterprises want to build user trust, they should consider the expected partnership and social mapping opportunities to build their credibility. Nineth: The right way to say not to the Round partner Bill Tes Chad (Bill Trenchard) said that the chief executives of technology companies worked 300 days a year, working 14 hours a day. But they have spent almost two-thirds of their time in emails and meetings, which means they spend 70% of their time in things that aren't optimized. To find a way to reverse the situation, Chad spoke to some of the most efficient CEOs of the tech industry and listened to their suggestions. What they keep mentioning is that there is a strict demarcation line between work and life. As companies grow larger, there will be more and more things to manage. A lot of people are contacting each other through LinkedIn, emails, invitations, inviting you to a coffee shop or asking for your help, says Chad. This is like being sentenced to death. But it seems hard to refuse such a thing. This is the creation of a "Hotlong" for Chad to help him to reject other people's requests. The following is the template prototype: Billy (Bill) Hello: I am very glad to receive your letter, I hope you all well! Luckily, my company is starting to pick up and I'm personally under a lot of pressure to deal with ambitious goals. I've been to a lot of social situations, but unfortunately, I can't get in touch with them right now. Good luck! Josh has a template that saves a lot of time and anxiety for Trinidad and Chad. Most importantly, this response closes the possibility of further communication. The best way to handle this is to honestly explain the current form, but don't leave the back door open for openness. Tenth: Constantly upgrade the employment threshold as the general manager of Amazon Redshift and Aurora, Laghe Gupta (Anurag Gupta) has been responsible for recruiting technical personnel for the company. To achieve this goal, Gupta has been deliberately raising the standard of every recruitment. Gupta suggested that the recruits should be included in the recruitment screening. Let them participate in every recruitment dialogue and interview process, giving them the right to determine whether the candidate can improve the existing talent team. "Choose people with high standards and good judgment," says Gupta. Tell them ' your job is to make sure the new arrivals are 50% higher than the company's existing employees.' You need to have a good understanding of who you are, don't use time to pressure them, don't influence their performance, let them make the right choices. ”