36 Lines of Business

Suntaujan is a respectable pioneering veteran.
From Henderson Albert to today's Lakara, time has passed for nearly 20 years, with his contemporaries most of the founders have become investors or retreat, he is still a small number of entrepreneurs on the road to entrepreneurship. Received the "entrepreneurial" Dark Horse growth Camp entrepreneurial mentor's invitation, Sun teacher spent a whole night preparation, will be related to entrepreneurship, the formation of the company's experience and summed up the 36 rules for entrepreneurship.
This is all dark horse students listen to the most serious, the most insights of a class.

1th article
Entrepreneurs, the big things in life too, not light
Entrepreneurship is to take a group of unknown people to an unknown place to do an unknown thing, escape, if you do not make the determination to burn the bridges, it is best not to start.

2nd article
Only 20% of people are fit to start a business, and only 5% of those who are fit for business are managers.
The entrepreneur who dares to start a business and dares to make the general manager more suitable than himself is more successful. As a member of the entrepreneurial team, Zhou Enlai and Mao Zedong role is also great.

3rd article
The opportunity cost of starting a business is very big
Anyone who wants to start a business, is the leader of their peers, the enthusiasm of entrepreneurship and mind in a good job, it is likely that the rapid promotion, the choice of entrepreneurship, into a hazy road, mental pressure also suddenly increased. Before starting a business, weigh your entrepreneurial opportunity costs.

4th article
The founder must always endure "inhuman treatment"
You need to be accountable to everyone, investors, partners, subordinates, employees, friends of the company. You will never have to ask for help, you always have to hold the last piece of the day, not a penny when you have to make a wealthy appearance, knock teeth and blood swallow, this is the founder's life.

5th article
Only innovation can initiate
Although some people praise copy, but no great company is relying on copy success, to create the industry, to the founding, must innovate. Only innovation can create the battle effectiveness of the enterprise. Product innovation is important, but a good product is not necessarily a successful product on the market. The shareholder Constitution, the governance structure, the channel policy and the promotion mode of the enterprise should be innovated.

6th article
To be a founder, we must first set up the lofty revolutionary ideals and the revolutionary belief of victory.
More than 90% of the entrepreneurial failure is due to give up, more than 90% of the give up because of the loss of confidence. Only you know where to lead the team to go there, if you do not believe that the direction you are pursuing to succeed, your team can not be motivated, your users can not accept you.

7th article
Always think, do everything, do not fall two times in the same kind of place
Most of them don't know what to do because they don't think deeply, most of the errors are repetitive errors, thinking can make you more confident than the team, and the team together to recall and analyze how the original thinking how to decide how to succeed or fail, this is the best way to learn.

8th article
To have a strong nerve and not to destroy the psychological quality
To do the wild ground, the small red rat, stocking, can not do in the greenhouse in captivity of the mice. Scraping bone cure poison, strong man broken wrist, the founder must have "to own fortitude son", have the nerve and cannot be destroyed psychologically quality, can deal with the rivers on the entrepreneurial road.

9th article
Learn to make money first, then research and develop
Don't worry about "the business is very lucrative but the model is not sexy, the value is limited" and so on, do not indulge in "with 10 million users how to" and so on dream. I believe that there may be no money but valuable enterprises, but there must be no money but no value of enterprises, first let enterprises make money, this is the first priority of entrepreneurship.

10th article
Believe in intuition, dare to take a decision
Successful companies have personalities and souls, which are injected by their founders. Entrepreneurship on the road, the team for the model, direction, strategy is normal, as the founder, to respect their intuition, dare to trust their intuition, dare to adhere to their intuition, dare to make a decision. Even if a certain deviation, but also better than everyone Twitter or a decapitated.

11th article
Start a business without a script, learn to embrace change
The battle plan is detailed, the gunfire is basically useless, so the military has a word "Commander intent." Entrepreneurship on the road, while adhering to the direction, we must learn to understand and implement the "Commander's intention", submitted to the investors or the board of Business plan is one thing, the actual operation should be actively based on market feedback timely adjustment, adapt to change.

12th article
Five minutes early to move, stay three points in hand, ready to save yourself
Five minutes to determine the outcome of the battle, think about it right away, plan ahead is the most effective weapon. Do not gamble better cards, do not send hope in good luck, always keep the reserves is Napoleon's trump card. Do not expect investors, friends or employees to save you, ready to save themselves to live forever.

13th article
Entrepreneurship for a living is mostly worthless.
Entrepreneurship on the road, changing natural good, close the business is not bad, the worst case is to fall into a dead end and continue to invest resources struggling to maintain. If you find that things can not be, must dare to accept the transformation of the hand. Transformation is not a failure, but to maintain it is the greatest failure. Many of the great businesses we see today are transformed.

14th article
The vast world can do great
It is natural that many founders choose what they will do to start a business. But not necessarily, first of all must study clearly what you will do is not the market needs, the demand in the end how big. If only a few people will need it in a few days, do not do it, it is called the concept is not called merchandise. If the majority of people in most cases need not, it is entrepreneurial opportunities.

15th article
Not only to figure out how to make money, but to figure out how to make money.
The core of an enterprise is the way of making money, the business model. To succeed, an enterprise must find a way to make money, and it is a simple and replicable model. The model is simple because only a simple method can be executed at all levels of subordinates, to be replicable is required mode of input and output must be calculated, input must be able to create profits.

16th article
The business can only be closed once
Enterprises from the establishment, research and produce products, trial, do model market, copy market, value-added management, listing, business extension, each stage is a close, each is a solid breakthrough, do not attempt to have a shortcut to go, do not attempt to leapfrog development, business enterprise, in fact, is to do the right thing, everything is done, Grew up.

17th article
Financing is not getting married
Capital is not a business marriage, investors are not accompanied by your life, more like nannies, help you take care of children, you have to pay monthly wages. Capital is invested to quit, and you have to pay enough to quit. This relationship can not be mistaken, the way to treat the wife to treat the nanny, make mistakes do not say, finally made family broken don't know how to end.

18th article
To figure out how you're going to spend your money.
Many founders always think that business is not developed because there is no money, it is not. Many times the current bottleneck of enterprise development is not money, solve the real bottleneck without financing as can advance. On the contrary, if they do not want to know what to do, how to spend, in a well-informed insight of the unique investors there is also a financial investment.

19th article
Round and round to finance
Luck is a one-time melt to the enterprise lifetime of money is good, but the price is also not known big. Should be based on enterprise research and development, proofing, copying, pulling, IPO and other stages, a round of financing, each round as long as the need for money, the purpose is to do the next stage of the matter, and then play a 30%~50% surplus, so that the financing is clearer, the dilution of the equity is relatively small

20th article
It's the founder's job to change the company and find someone.
Don't expect someone to do these two things for themselves. The fund is also looking for a good project to understand the fund's survival cycle, investment stage, investment areas and investment scale and other attributes, understand the principle of fund selection project, understand the personal style of the partner, the enemy, the benefit of self-interest.

21st article
The time is early, the price is low, the scale is small.
This is the knack of financing, although the founders always think their business is very valuable, but capital investment you are in order to earn money, the low price of small point means that the risk of investors low, coupled with early communication, financing the chances of success will naturally be greater, although the capital market spread a lot of five-minute financing story, But it's not for you to ask.

22nd article
Dollar, yen, all money.
Who has the same value when you don't have the money. When you have a choice, you can compare the background of money, resources, escrow, and other factors, but for this waste too much time or lose their credibility and personality is not necessary, in essence, all kinds of money for the company's requirements are the same, the value is similar.

23rd article
The investor helps you is affection, calculates you is the duty, helps you is the scene
Many investors will tell you that besides the money will bring you a lot of resources, you can expect, but do not expect too high. Introduction of the relationship will be able to do, whether to solve the problem also depends on whether the market rules and fate, investors are your whole, you are only one of the dozens of investors.

24th article
Don't gamble.
In general, founders rarely lose their bets, but I still do not agree to the terms of the gambling, the reason is very simple, to gamble will let management action deformation, will do a lot of normal operation will not do the action, these actions bring the harm to the enterprise will be far greater than the provisions of the bet on the protection of investors. In fact, investment has failed when investors have won the bet.

25th article
Do not give up control of the company, do not let investors make decisions for you
After financing, it is customary to accept some preferred stock terms, but the terms of shareholders, board voting rights and so on must not be taken lightly; do not think that you have no experience of course to follow the views of investors to make decisions, in fact, the real understanding of the company only yourself, so, big decision you have to judge for yourself.

26th article
The company does not need money to finance
The introduction of investors can improve the company's shareholder structure, strengthen the role of the board and force the company to operate in accordance with modern enterprises, enhance the company's competitiveness. Moreover, in principle the resources of enterprises are scarce, the introduction of more funds to enable enterprises to develop faster, in the field of aircraft cannon everywhere on the battlefield, rely on millet to fight, winning is also accidental.

27th article
Listing is just an adult rite of business
Enterprise development to a certain stage must be listed, as adults, only after the listing has meant the business norms, development can be sustained. But do not think that the company's purpose is to go public, not listed for listing, the founder's eyes or focus on users and markets, if only around the market, even if the market will not outweigh the gains.

28th article
Distinguish three kinds of people around the enterprise
Enterprise development is inseparable from shareholders, friends and employees, these three kinds of people can not be confused. If the person who is a friend is a shareholder or employee, it is likely that not only can no longer help enterprises, but also bring all kinds of confusing contradictions, it is the staff of the shareholders, the board of directors will inevitably be confused; it is the shareholders who become friends and the business is likely to slowly stand idly by.

29th article
The choice of shareholders is to marry, must be like-minded complementary, prenuptial agreement is very important
Ningquewulan, once the wrong shareholders, enterprises like congenitally deficient babies, development will be difficult. To run enterprises, there is a template of the Constitution is far from enough, shareholders must be signed prior to the agreement between shareholders, the direction of the enterprise, system, shareholder rights and obligations and exit mechanism to make clear provisions.

30th article
A soldier with an iron-and-water battalion, who can use an employee with a distribution incentive not to allocate two times
Don't expect your employees to follow you in any rain or shine, and don't be afraid of the flow of employees. Employees must be culture-shaping, institutional restraint and incentive three-pronged. As far as incentives are concerned, employees who can motivate with bonus methods must not use option incentives, and they must not use option incentives to encourage them.

31st article
Building 54321 Shareholder Structure
The shareholder structure, like the birth of a child, determines in some way the ultimate achievement of the enterprise. In principle, 5 shareholders are preferred, there must be large shareholder, big shareholder shareholding is better than 40%, two shareholders should not exceed 30%, at least 2 shareholders should not be at the business level, shareholders agreed to come up with 10% as an option to motivate executives and successors, which is more stable and sustainable.

32nd article
People are right, things are right, corporate values must be established from the outset
Things for the first, an effective team must have a common sense of values, the so-called people are the same values, people do not issue is sooner or later. The refinement of corporate values and publicizing the earlier the better, we must speak every day, and should enter the enterprise evaluation system, the weight of the evaluation should at least account for 30%.

33rd article
The principles of management must be made clear in the first time
Wishy-washy and the conclusion is not clear is the management of taboo, especially for start-ups. What is the value of enterprise? What is the value of an enterprise if the founders have no clear attitude to the issue of principle? It is as important as the gesture itself to stand up.

34th article
Management three elements, strategy most important
The strategy is the key to the enterprise with Team strategy. Strategy is the direction of enterprises and the way forward, operating enterprises like driving a large ship in the sea, do not know which direction to go, do not know their own routes, can not guarantee that they have been on the route that is very terrible. Not only does not reach the destination, and at any time the danger of sinking the reef.

35th article
Take four steps to lead the team--on the table, the exchanges, the accounts and the recovery
On the table: set a clear and achievable goal for yourself and subordinates; How to achieve the goal by brainstorming with subordinates and subordinates; After reckoning: final examination and rewards and punishments; The table and the accounts are managed, the exchanges and the offer are the guide, the founders must both be balanced.

36th article
Learn advanced, alongside wealthy, go the right path
Feng's theory is the wisdom of the words, 36 of the rule is this one. The so-called learning Advanced: whether it is management or technology or products, others are good places we firmly learn; the so-called Waterfront tycoon: whether the shareholders or the financing or cooperation, to sticky than their own strong, the so-called path: to do good business for mankind, in accordance with the law and moral bottom line to do things.

Source: http://wulujia.com/viewtopic.php?pid=150#p150