3W Coffee Chen Yu: The dream of gathering Internet practitioners to achieve the "circle" of entrepreneurship

In Zhongguancun West Avenue, in addition to the business and investment-themed garage coffee, there is a strong http://www.aliyun.com/zixun/aggregation/9894.html "> Internet crowd of 3W coffee, For those who have dreams to provide the opportunity to realize their dreams.

Chen Yu, one of the co-founder of 3W Coffee and a former executive at Nokia and other companies, is now working with other founders to put his energy into the operation of 3W coffee. He said: "In the process of doing 3W, do it from the original company, because the discovery of this matter more meaningful." The following is Chen Yu Readme:

The idea of a "circle"

Our idea of setting up 3W Coffee was born at the end of November 2010. From the beginning of the operation to the present, almost four years, the promoter for Xu alone. He is an Internet analyst, has been concerned about the development of the Internet industry, we have a number of partnership founders are friends, ordinary exchanges are very frequent. Once he was in QQ group said: "To the end of the year, we have a party, in previous years, we are temporary find a place, I see if we can make a place for ourselves, to engage in an internet person's own ' circle '." He suggested that some of our partners felt pretty good. Because the Internet industry to often meet, a meeting, we always have to find some places, as a special place to get people to party.

After the decision, we on the QQ Group and micro-blog on the message sent out. Things went very well, and after knowing the news, many people found out that we wanted to be part of it, so we quickly raised 1.5 million yuan to start funding. At the same time, in order to facilitate management, we also set up a 6-person executive committee. Xu only as a promoter, of course, is one of the core, we 6 people have a clear division of labor, we jointly manage. Of this committee, three people have already come out from the original company, including me, therefore, our three people will spend more time and energy in the café, almost full-time.

In the store decoration we think that a shop is not successful, style is very important. So the decoration on the hope that the store has a very strong internet atmosphere. For this we have painted some Internet-related graffiti on the wall and placed some internet company dolls in the closet, through which the Internet practitioner can have a very cordial feeling. In addition, we also ask the waiter to understand the culture of the Internet, so that they know how to communicate with the "network" people.

Practical Coffee Prices

Now we have a large shareholder team in addition to the founder of 3W Coffee. They are some of the more famous people in all walks of life. The photos were part of our shareholders (there was a photo on the wall of the café), which was taken on the day of the opening, not all of them, but only dozens of. Development to now, already had 150 about individual shareholder, this includes Jinshan, flying letter, Chun Net, financial network, walking show nets, entrepreneurs and other CxO, as well as Tencent, Baidu, Sina, Sohu, Shanda, Alibaba and other senior management staff, of course, there are many internet most senior veteran staff. They are involved in the form of personal funds, and so far there is no funding from institutions because we want to make this place a more open and fair unofficial base. If an institution came in, he would take some institutional will. There are many organizations to talk to us, hope to do this, including investment institutions, public relations companies, internet companies, we have declined.

To say pragmatic, we now coffee price is 32 yuan a cup and Starbucks almost, drink is more than 20 yuan. But we offer our customers a discount, a few people can enjoy discounts, one is our own shareholders, can enjoy 70 percent. Next is the customer who holds the 3W VIP card, can enjoy 80 percent discount. There is an internet company's employees, for example, we have some cooperative enterprises, such as Sina, Tencent, Microsoft, are in the periphery, if holding a badge to also can play 80 percent.

3W Features

There are a lot of different levels of 3W people, both entrepreneurs and Internet industry employees and the management of Internet companies. The same thing is that everyone is engaged in the internet industry.

We serve entrepreneurs and non-entrepreneurs, mainly in the form of salon. The "circle" concept of 3W coffee is more than just a venture. So we have no resident investors and we don't think about it for the time being. For entrepreneurs, we provide a more direct and sustainable brand project, called "Investors afternoon tea." Time is in every Thursday afternoon, and this week is the tenth issue, formally we will be about an investment company or angel investors, individuals and institutions are possible. After contacting, invite him to 3W here, ask him to have an afternoon tea (investors will stay an afternoon) about 5-6 hours, from 2 to 6-7 points. Before he comes, we will make an appointment with him for a number of projects, which we will send out every Monday through the 3W mail system and Twitter, and solicit the information to start a business project in his related industry. For example, he is a mobile internet investors, if it is mobile internet entrepreneurial team can come, we will first collect BP, and then we help him screen, after the passage, the appropriate we will help him on Thursday afternoon appointment. Every time we look at 6-7 or so items, like the tenth of the week, we invite the investment manager of the Innovation Factory. Besides the more direct activities of Sharon, there are also many investors in our own shareholders. For example, Xiaoping, Rofei Capital, Shenzhen, a well-known Yang Xiangyang, we can say that we have a lot of investment in the big guy, so we will also from the inside to recommend good projects.

In addition to the salon for venture capital, we also hold other high quality salons for internet entrepreneurs who are not entrepreneurial. Now, we have been running a few special salon, we have a major topic, the following has more than 10 salons, participants to register, and then review. For example, in the microblog marketing project, we invited the participants in the microblogging marketing more well-known characters, such as Du Zijian, Beaus-Saint Yunfeng's general manager, Beautiful said Xu Yijong. The charge is so, if the topic is at the beginning of the evening, we will provide buffet, there are spaghetti chicken wings or something, because you start 7 o'clock, 6 o'clock rush over, we all have no time to eat, relatively humane. Price 60 yuan, we hope that everyone more comfortable, do not hungry to attend lectures.

3W is more comprehensive than the nature of entrepreneurial coffee, many people have asked us and the garage, I think the difference is quite obvious. It's different from the garage, or because we're positioned differently. The garage itself, as far as I know their founders are investors, such as Angels, VC, their garage coffee has a strong and clear purpose. Hoping to find a good project through the garage, so the garage is an incubator, it's very focused on doing projects and providing workplaces, and we don't offer workplaces, garages where there's a lot of start-up teams working there, we don't, we're here, and we're more of a concept of the circle that I just talked about.

Because the composition of the shareholders is more complex, although all from the Internet-related industries, but their position is not the same, the area of personal concern is different. Some people are concerned about e-commerce, people pay attention to investment, some people pay attention to cooperation, so from this point of view, there are natural different attributes. Most garages are related to entrepreneurship, and we share industry trends or business. So our function is a little more comprehensive. I think there is no competition in the competition. First of all, the concept of Internet coffee, its demand is actually very large, to the garage people may come to 3W, you always want to have a fresh feeling, participate in cafes to drink coffee more and more internet people, we do is just the concept of Internet coffee spread out.

The dream of a "circle"

Coffee drinkers in the 3W, sitting next to a well-known Internet company, may well have a few conversations with him to become friends, which is what we want to see. At the same time, our shareholders are still very attractive, they are more than 100 people will often come, many people are listed companies, the founder of senior executives, investment companies, so their employees will often come. If, an ordinary internet practitioner, when he comes 3W, know his side is Sina's small wave or UC's little fox, that will let him have a kind of very pleasantly surprised and cordial feeling.

Next, we are already preparing other 3W coffee outlets. The ultimate hope is very simple, that is, hope it can become an Internet circle. To do with the network-related industries, such as the Internet industry investment, TMT investment people, can take this place as a willing to often come to the gathering ground, this is our ultimate goal.

Micro-Shell Message

3W cafes can be said to be a public, but also can be said to be private, of course, this is not important. The important thing is that the people who pay the money have huge circles behind them, giving the newly-born café a lot of opportunities and growth. In fact, only the same level of people together to achieve such as 3W coffee and garage coffee such a fair exchange.