4 Big Short boards that tech-entrepreneurs have to overcome

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Start-up internet companies Many of the leading entrepreneurial is the technical background, on the one hand, the technical staff are generally concerned about new technologies and industrial change, easier to find entrepreneurial opportunities, on the other hand, the technical personnel themselves have the ability to develop their own ideas can be independently realized, this is the other types of entrepreneurs do not. The advantage of the technology-sending entrepreneur is obvious, the short board is also clear. Batting may as well venture to sum up.

Short board One: introverted personality, unable to endorse the product

In my past contact with the technical staff, very few lively and extroverted, most programmers more stable, practical, talk about technical issues, talk about the popular topic is speechless. There are some of the stuffy type, only to play the familiar with the gradually able to talk about some open topics. This is probably related to the working environment of the programmer, their work circle is relatively single, and the opportunity to deal with the outside world is few, all day is immersed in the office to knock Code, but also to engage in a closed development or something. Therefore, over time also created a majority of programmers introverted personality, and if the highest leader of the enterprise is just a technical background, in the face of corporate propaganda needs the boss personally, it will appear very embarrassing. The founder of Happy Net is one of the Chen Binghao, batting, who had heard his speech at a meeting of Internet entrepreneurs, was so nervous that the whole speech was incoherent and stuttering, and I was sympathetic to him as a listener, and even a little hard to look directly at him, which must have been a painful memory.

From the media age, the voice of business leaders is particularly important. A lot of public relations war and news propaganda station, all need enterprise leader Direct Daqianzhan, an external vocal ability CEO can achieve the propaganda effect is much higher than marketing department or PR. For example, Lei, Zhou are outstanding representatives.

Short board two: lack of market-oriented thinking, contempt for public relations and marketing role

Usually the thinking of a technician will feel as long as the product of the user will find the door to the marketing and market means to scorn. Especially in the early days, the product through the original Word-of-mouth drive, in a small circle gradually popular, entrepreneurs will be more determined to this idea.

They believe that good products themselves can speak, so in their eyes marketing and marketing do the promotion work is superfluous, especially the lottery, brush list and so on commonly used promotional means, is no moral integrity no lower bound, despise the extreme. As you can imagine, opportunities are missed by the extreme neglect of their marketing efforts. What company is now popular products, which companies dare to clap chest said, I have never used any barbaric means of promotion, everything depends on the product itself sexy to drive. Many successful products, such as micro-letter, MO, and so on, in need of exerting the market and marketing, have been through the brutal promotion of the way to Hao users. Take the current popular app, the promotion of the stranger directly aimed at about guns, advertising and even direct to the grass net. For startups, the moral integrity is worth a few dollars, faster and more effective access to users is the hard truth. Of course, batting is not to encourage entrepreneurs to use the unscrupulous means of promotion, batting want to explain that only technical entrepreneurs should be good at using marketing means, and do not look at the product itself super attractive.

Short Plate Three: fall into the thinking of a vicious circle, the use of more and more small public

Technology-led Internet companies, often because of technical leaders ' outstanding technical ability, developed a relatively good product, won some users welcome. But the growth to a certain stage, began to appear slow growth or negative, this time, no matter how good technology, can not make the product to go a step further. This time is not technology and product capacity is not enough, but in the trap of thinking.

Technology leaders can easily fall into a fascination with their technology, gradually fell into the geek thinking, and ignore the needs of the larger group of small white users, their products limited to the specific user groups, and in the acceptance of the existing user feedback process, gradually lost themselves, by the inherent user's thinking restrictions, The product is popular in the small circle, but it is difficult to become a popular application. This time is very easy to make small public software, small white user learning costs, difficult to start, slowly imprisoned their own user circle, so that more small white users become onlookers, rather than participants.

Internet entrepreneurship, venture capital in addition to value the team's technical capabilities, more important is the product user base. If the user base is always maintained at a lower level, it is clear that VCs are not confident to invest. When the product into the thinking of a vicious circle, the function of the product to meet the needs of the small audience rather than the public demand, and more marketing and marketing means can not be rescued.

Short board four: cleanliness of products, missed commercial opportunities

Most of the tech entrepreneurs are idealistic entrepreneurs, not traditional businessmen. Entrepreneurship usually does not have a complete business model to consider, consider just how to create a product, and how high-speed access to users, usually commercial is the last factor to consider.

Technology-sending entrepreneurs are also easy to make a common problem is to their own products are neat. In the process of commercialization, the care of their own products are added, can not tolerate the market or marketing personnel in the product to add any relevant advertising or marketing content, lest affect the user experience and lost users. It is like a beautiful daughter-in-law of their own do not let others feel the same feeling, do not know

"Reluctant to children to the wolves, reluctant daughter-in-law not to the rogue", the commercialization of products will inevitably sacrifice a little user experience, imagine the market success of the Internet products which is still pure products. As everyone knows, the quality of the product experience is only to determine the use of some neat users or not, the success of the commercialization of the product determines the life and death.

Among the many successful internet companies, like Ma, Robin Li, Deng and so on are technical origins, technology-born entrepreneurs undoubtedly increased their entrepreneurial success, but at the same time some of the short boards will also hinder the rapid development of start-ups, and those successful technology entrepreneurs, are all overcome these short board.

Finally, or leave a small ad, welcomed the technical founder add my public number: RELYPR. Together we will discuss how to overcome these weaknesses, better corporate publicity and marketing.

Author Li, CEO of Riley PR founder