4 sales recommendations that every start-up company should know

As an entrepreneur, you've developed a great new technology, you've been working for thousands of hours, and now you're facing the hardest part of selling your product. Many entrepreneurs have no sales team to rely on, resulting in dismal sales results. But this is not necessarily the result of startups.

One of the core truths that startups need to know about sales is that sales behavior is not actually about promoting products to people, but more about helping them solve a problem.

Best of all, your current sales process can help develop potential customers--because your starting point is to improve the customer's current status.

Does your sales department need help? Here are four suggestions:

1. Change your mind.

As mentioned above, you need to shift your thinking from how you deal with the customer to what you want to solve. Before listing the features of a product, you should find out from potential customers what kind of pain they have. If you can't find the problem that your product solves, then either you have wrongly estimated the market, your product is not a good product for the market, or you need to adjust the http://www.aliyun.com/zixun/aggregation/7487.html " > Sales skills to focus on solving specific problems facing the company.

By asking customers questions, you may find out where your solution is for your target audience, whether it is less expensive, customer service superior, or that your product makes life easier for them.

No matter what sales skills you use to solve problems, you must ensure that your product and customer needs are linked.

2. After the completion of the transaction, still committed to providing customers with additional value.

Don't assume that the sales process is complete when the customer buys your product. Salespeople often contact their customers, and once the transaction is complete, they turn the customer over to the service team. This could be a missed opportunity.

You have to visit customers regularly and find ways to continue to support them. Listen to their development needs and be prepared to answer questions before they arise. You don't necessarily need to keep selling, but keeping in touch helps keep the communication channels open. And if you don't want to miss a chance, get feedback in case your solution doesn't meet their expectations for some reason.

3. Focus on your potential customers.

These people are typically marketed as potential customers, and they can accurately tell the difference between a sincere problem-solving person and an impatient salesperson who doesn't really care about their problems. So, as part of the former, listen to the customer's expectations and solve their problems. The more you listen to what they need than what you want to sell, the better your sales relationship will be.

4. Provide a suitable solution.

Potential customers know that when someone just wants to sell them something, no matter the product is right or wrong, there will be reverse psychology. Don't be such a man. Instead, provide the solutions that a potential customer really needs based on their unique environment.

Startups often have an idealism: you want to be better, faster or more efficient. You want to create and innovate, you want to bring something that you haven't done before into the world. Then put this spirit and passion into your sales work with the customer exchange.