58 the same city user experience pain point behind the O2O entrepreneurial opportunities

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, I just started a few days ago the ipad mini accidentally fell and cracked the screen, love dearly also had to consider to change a screen, go to store ask now still not change, have to see when out of the old machine to replace the new policy, so they think to 58 to find a repair in the city change, this time headache problem came , in 58, a search out of dozens of assorted advertising information, then played more than 10 calls, the price ranging from 300 to 1200, I really do not know which to choose, directly choose the cheapest it is not reliable, choose expensive it and some do not want to, say expensive is reliable? There is no guarantee, this decision is very painful, Dragged for several days to choose a little closer to home business changed.

Taxi O2O mode

There are actually a lot of these experiences, if I had a notebook last year, the backlight lamp was also encountered a similar painful choice, as well as looking for moving company when the inquiry is the same pain, at the same time accidentally was a merchant slaughter a knife, things moved to the car stopped on the road to give you a fare increase, and the user has no restrictions on them Is there a better O2O model for similar services than classified information that can make the user's experience not so bad? There must be some, and that means there are potential entrepreneurial opportunities because of these pain points.

In fact, to enhance this experience, there are ready-made models around us, that is, taxi service, for taxi services, we can think of the NDRC as a platform, of course, it is not on the line. It has set a uniform price standard for taxi services, such as Beijing's taxi starting 10 yuan three km, beyond the 2 yuan per kilometer, waiting for 2.5 plus 1 dollars and so on standards. The next thing the passengers have to think about is that he doesn't accept the standard, accept him sit, do not accept he can go to the bus, the subway, and the taxi company and the driver is the merchant, and if they are willing to use this standard to provide services he came, do not want to leave, so the price uniformity, standardization after the user, To the merchant is very easy to save the process of an inquiry, otherwise, you go to sit in a black taxi, those drivers one by one to annoy you ask you to go, if you want to wish you have to ask them over and over again the price, the efficiency of the transaction, the cost of communication is not ideal, but also let users feel not practical, The experience is naturally very poor. Of course, this so-called taxi mode, in the process of trading with the Development and Reform Commission this platform does not matter, users and merchants trading themselves, so can only say that we can learn from it can be used for reference, that is the way the industry price standardization! As for the details of the operation will certainly be quite different.

Specific operations and suitable industries

Back to the front of the ipad screen that thing, if the 58 on the same city platform for the service to set a price, whether it's 300 or 500 or even 800, as long as it is unified I think I will probably have made the decision, because I do not have to consider the price of the problem, just follow the parameters of the location and so directly select the business. In fact, I do not know how much money is appropriate, but relative to the mess of information inside the advertising business, I still slightly more believe that the 58 city of this platform some, I believe it set the price is more reasonable, even a little higher, but I think there are more protection. If you can also like Taobao, online payment-services completed after the confirmation of payment and evaluation of the business, so I think users encounter the risk of black business is greatly reduced.

Using this model, how is the platform profitable? There is the user to pay, how to match the merchant? That is, at the same price to let a business to provide services, a simple way: Commission bid! Who gives the Commission to the first match to whom, is it cool? But don't get too black on your Commission.

In addition to maintenance, there are many other services can also be used in taxi mode to operate, such as:

Moving services: How much money to price, carts how much money, the Gold Cup how much money, no elevator plus how much, more than a kilometer plus how much can be standardized;

Printing services: How many grams of paper, covering film, printing more than 5,000 less money, 10,000 how much money ...

Unlock, dredge pipes, air-conditioning and other services: standardization of such services is not difficult, by the time to measure, such as the United for the opening of a certain type of lock how much money on the line;

Ongoing cases

Easy to use vehicle network to provide car rental service, for car rental services, it is easier to borrow some of the standardized taxis, such as easy to use the car network to the various models of vehicles, according to the time, mileage and other factors to unify the price, and then integrate industry (owner) resources to follow this standard to provide users with car rental services.

To provide the driving service of the e generation, on the e generation of the Web site we saw four different periods of charge, plus more than 10 kilometers per kilometer after the driving distance of 20 yuan and other instructions. Standards have been set, users need to accept the service price standards, then he will be able to enjoy the E on behalf of the platform to accept the price of the driver to provide the driving service.

Provide legal documentation services of the Green Dog Siri Network, the issue of 330 yuan letter, expedited audit contract 400 yuan, etc., this is the Green dog Siri provides the legal document service price standards, they integrate a group of willing to follow the price to provide relevant legal services lawyers, Users who need the relevant legal services are no longer required to search for a lawyer's contact information as before and call each other to explain the situation and then ask the lawyer how much they charge.

Where is the difficulty in choosing a user?

In fact, the so-called taxi mode, or the standardization of the price of the industry, for users, a core value is to help users choose, rather than the hundreds of choices to the user, so that users are apt to call dozens of telephone inquiries, and through the evaluation system to some of the business constraints, Let the user's consumption more secure, to avoid the current classification information platform is vulnerable to the risk of black merchants. However, for classified information, such as the obvious existence of the user pain point I think that many people have been aware of, but so far has not been a very good solution, presumably there is a certain difficulty.

The first thing to note is that seemingly simple to standardize the price, but essentially based on various other basis, such as taxi price standardization is based on mileage, waiting time and other basis, maintenance services to the price standardization is based on the cost of accessories and service complexity, etc. So the development of this standard needs to the industry, the merchant, the user has enough in-depth understanding, combined with some actual situation to work out the standard, certainly not a pat head to come up with a standard, the NDRC he also had to open the so-called hearing.

Another difficulty is that some services have more classes, in the above cases, e generation and Green dog Siri network of services related to a relatively small number, but easy to use the car is a lot more obvious, because it involves different types of vehicles of various types of services, naturally there are more different price standards, and maintenance services involved in the category may be more, light a notebook repair involves a lot of notebook brands, models and corresponding maintenance matters, the standardization of the project is very large, but there are some solutions, such as maintenance services will be products and services separately to standardize, Product aspects of its class than the electric power of the millions of of the SKU must be a lot less, and service words according to the specific circumstances can be based on the length of service factors such as measurement.

Finally, declare that not all services are suitable for similar taxis will be the entire industry's service price standardization model, such as the catering industry is certainly not suitable for each merchant's dishes are different, unified prices can not talk about. But conditional implementation of the industry price standardization model, such as the convenience of services, business services inside a number of industries, I think can still go to in-depth research.

Via I black Horse by @ Product Network operations Director @O2O Zhu Gang