7 Misunderstandings in mobile app business

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Compared with internet startups, the ecosystem of mobile Internet is still very new, so many entrepreneurs who first entered the app development field have some misconceptions about the whole process.

Here are some misconceptions about entering this field. Avoiding them will help entrepreneurs who enter the app development market for the first time embark on the right path and let them know what difficulties they face in creating and promoting their products.

1. Technology trumps: If you don't have a technical background and don't consider technology as the culmination of a start-up, then technology is just a catalyst-your project, your company, and your business goals are the core. You don't have to know how to write a technology product. Hire someone who is proficient in the business, or outsource it to other agencies, and you can help you achieve your business goals through these technical tools.

2. Develop the product and the task is done: If you think your app is on the shelf in app Sotre and your job is done, you're wrong. Developing an app is the easiest thing to do to create a company, and letting users keep using your app is the hardest part.

3. Creativity is everything: if your thoughts are unique so that no one has ever thought of it, chances are that no one will agree with it. A published paper from Cornell University has concluded that the more innovative the ideas, the more uncertain the questions are-whether the idea is feasible, useful, error-free, and can be reliably replicated. It's all about implementation--how you realize your idea is the most important thing. There are many great ideas that have not succeeded, not because of originality, because they have not been well executed.

4. There is only one creative prototype available to finance: Now, the overall cost of technology start-ups has dropped considerably compared to the traditional software companies that have been created before. Hackathons Contest, an app within a few days can make the demo and 1th version originally. When investors think about investing, they often look for products that have been tested by users, the number of users registered and the rate of user retention has grown.

5. You can verify your creative project with a friend: Ask someone for feedback about an imaginary product, and you get an imaginary response. Save your energy, and don't consult people who "don't have to bear the consequences", what you should believe is the opinion of those who really use your app. A better approach would be to seek advice from someone who has paid to use your app.

6. Marketing means spending: Of course, paid marketing is the easiest path, but not necessarily the most effective. Sales growth is based on the fact that your app is really a good product and can make your first customers happy. Every successful app company is a popular one, based on Word-of-mouth. People tend to support the products that stand out, and paid marketing may allow you to increase the number of downloads, but not keep users.

7. Getting funding is the company's top priority: Raising risk money is one of the hardest things you need to do. When you want to build a start-up, focus on developing products and getting customers. Assuming that you are not guaranteed to get enough investment before you start, your first plan should always be to enter the market. Your ambition should not depend on venture capital, but you must make up your mind to be a successful entrepreneur and develop your own market and users.

Author: Rahul Varshneya,arkenea LLC, a founder of the company, is committed to helping entrepreneurs develop markets and commercialize their mobile apps.