8 Small and beautiful O2O cases: opportunities that entrepreneurs can find

The domestic internet is like a feudal hegemony, bat three points the world occupy all the commanding heights of the Internet, each industry has been made into the giants of the game. But there is such an industry even the Giants are also very headache "--O2O, Baidu collect glutinous rice line strength, Ali received High German layout lbs, Tencent is a micro-letter dozen World wide Internet. In fact, the real O2O is not so complicated, besides the Giants, there are many opportunities for entrepreneurs. This article from the foreign media selected 8 small and beautiful cases, let us see how to put down the O2O in the end can glow what kind of charm. 1, douche parking--let disorderly stop the bastards everywhere in Russia major cities in the parking phenomenon is very serious, blocking the door, blocking others car, occupy the sidewalk is a common thing, and the headquarters of the Russian capital in Moscow, the online newspaper the Sanlitun launched a section named douche Parking "(er, meaning sb to stop") lbs Free Application, aimed at exposing the parking behavior and using the digital media pressure to admonish people to standardize parking. Douche parking users see the car after a disorderly stop, you can take photos and enter the car model, color, license plate number, and so on, and then the application will be through the IP address of the car near the location of the computer users (often including the parking lot of friends and relatives, colleagues classmate, neighbors Oh!)), Let them see a very conspicuous banner on the Sanlitun and its cooperative website, the XXXX (license plate number) Here is annoying, just like it was on the road of XXXX (street name)--and, to be sure, to get rid of the banners, you have to share information about the vehicles that are parked on Facebook. 2, hiscox--use Wi-Fi hot sell insurance UK listed insurance companies Hiscox use Wi-Fi hotspots for small business potential customers to advertise-people in the Hiscox outdoor advertising near the BT OpenZone Wi-Fi wireless network, will see the corresponding digital ads and can directly call the insurance business; Hiscox ads will also appear on the Wi-Fi login page. Hiscox's potential customers are mainly small businesses, so their ads use Wi-Fi user information and information about locations such as airports, auto shows, hotels, business centers, and so on to advertise to these potential customers. As a result, the hits on these ads are 5 times times higher than the traditional online display ads. 3, McDonald's--efficient promotion of 24-hour business restaurant in early 2012, One-third McDonald's restaurants in the UK began operating 24 hours, and McDonald's needed to promote these restaurants-after observation and analysis, McDonald's found that most of the customers who dined late at night were tourists and night-shifts rather than party animals that had been overnight, so McDonald's advertised at the cash machines and gas stations frequented by tourists and night shifts to encourage them to download the new restaurant findEr "(Find a restaurant) and use mobile ads to advertise the app in a Web site that people often visit at night. The app can take users to their nearest McDonald's 24-hour restaurant and use the geo-fence technology to send messages to users around the restaurant. This promotional campaign won several industry awards and received a good effect--restaurant Finder "apps were visited 53,000 times during the promotion, and McDonald's invested 1 pounds per cent to bring in 2 pounds of sales." 4, meat pack--from Nike and Adidas shop in South America, the fashion sports insole meat Pack adds a plugin to the customer's integral mobile app called Hijack, which means "Rob", when users walk into competitors ' stores like Nike and Adidas, The GPS feature will show them the countdown offer-a 99% discount at the start and a 1% reduction every 1 seconds until the user walks into the meat pack store to stop the countdown. Within a week, more than 600 customers came running from their competitors ' stores, one of whom received a 89% discount. 5, Toyota Motor-let the child in the back seat drive together "Toyota has launched a lbs mobile app called Backseat Driver" (intended for the backseat driver), which brings a lot of fun to the kids sitting in the back seat, while the parents who drive the car are concentrating on driving. The application provides the user with an attractive virtual car, which is the same as the real one that the GPS has identified. Through the Foursquare API, users can collect all kinds of landmark points along the way and exchange points for the personalized decorations of virtual cars. The application was launched in April 2012 and was downloaded more than 100,000 times in half a year. 6, target-into the store to send points, convertible gift cards in May 2012, the United States target department store and mobile coupon application Shopkick cooperation, launched into the store to send points "activities." Customers can get 60 points in the store, earn more points on some promotional days, and get extra points for scanning certain items. These points can be used to redeem target gift cards, Facebook points, itunes downloads, and many other rewards. 7, Ledou special--gps combined with AR to attract customers in June 2012, in order to promote the 2012 autumn and winter new garments and some designer works, French clothing retailer Le Special (La Redoute) in France's 10 towns opened a virtual shop, customers only use the street Ledou launched Shopping "(for shopping") augmented reality to access these virtual stores. In addition, the application also carried out a virtual treasure hunt in 56 towns, the user according to GPS instructions to find virtual treasures, you can have the opportunity to win Ledou, Nike and other brands to provide the awardProduct。 8, Fraser department store--with operators to provide users Wi-Fi and shopping guide 2012 during the Christmas shopping season, the British Department of Fraser (House of Fraser), in collaboration with mobile operator O2, offers O2 Wi-Fi wireless networks free of charge to customers in 11 stores. O2 's real-time positioning service provides a range of promotional information based on the location of the customer, including rich media news with vivid pictures and video displays, and Fraser's own mobile apps will further provide customers with more special offers and information about their activities in the store. From catering to the store, from the lbs to the electricity quotient, above eight small examples all have the unique charm, rather than the modelling in the O2O market tall stalwart, lets the small and the beautiful creativity make the O2O depth each person life detail. The above eight examples do not have a background of large internet companies, but also prove that the O2O industry's subdivision is not any internet companies can be biased. It is not easy to build a platform, do affinity products difficult that. At present, O2O is still in too young too simple state, entrepreneurial opportunities. To apply the words of Joe's Master: to the cause of simplicity. Perhaps more suitable for the current O2O market.