9 Founders: How did I validate the idea before it was commercialized?

Two years ago, Paul Greheum (Paul Graham) wrote an article on the formation of business ideas, which could be said to be exhaustive. He highlighted the dangers of making a business idea that no one was interested in. Why do so many founders create things that nobody cares about? " Graham asked, because the beginning of their business was just trying to conceive an entrepreneurial idea. This pattern can be said to be doubly dangerous: it is not easy to produce some good ideas, and the bad ideas it produces can sound reasonable and deceive you into working for it. "So, before it's commercialized or even made a real product, please verify that your idea is workable!" in a book published earlier this month on how we did this: 100 entrepreneurs sharing stories about their struggles and experiences in life, the author of the process and approach of business ideas and ideas Interviewed several entrepreneurs. Before the product was commercialized, they tried to verify whether the business idea was feasible. Here are some interesting insights and suggestions from 9 of them. 1, Robert Wolin, founder of Numa Group and inventor of e-mail marketing tool drip. I wanted to find 10 people from the start, who were willing to take out their wallets when the product came out. This forced me not to think about the functionality of the product, but to refine my business idea into a core value: a simple reason to make consumers pay for my products. With this belief in mind, what I know, and even some of what I've heard, may be emailed to 17 people I have the same experience. By this approach, not only did I have the initial customer base, they were able to give me detailed feedback on how drip could work better, and I built up an early revenue base that I could use for subsequent product development. "2. Maik Matosek, founder and ceo,flashnotes.com of Flashnotes.com, is a website that provides trading platforms for learning guidance and classroom notes. When I was a junior student at Kent State University, I had the idea of starting flashnotes.com. So I started studying for school exams and sold my final exams at a price of 10 dollars. This information was not only sold out, I began to be on campus by more and more students stopped to make oral information booking. After digging through the first bucket of gold, I knew I had come up with a good idea and started to gather my friends to test the idea of selling learning materials in their classrooms. "3. Alix Bola, the founder and current president of the online cleaning service provider checkmaid.com. In fact, at the stage of the implementation of the concept, we did not allow any cleaning staff to do any cleaning services. We just threw a Web site, a booking form, a phone number, and put a click on Google and Bing.Paid ads. After seeing the exact conversion rate of the website, we began to really hire the cleaning staff. "4. Danny Mallony, the CEO and founder of the Tailwind Company, which provides users with Pinterest analytics tools. Our first product is ' validated ' by letting friends and family tell us how great it is. Although they have a good impression on it, they will not use it. When we started tailwind, we took a completely different approach, persuading strangers who knew nothing about the company to register and pay, even before the product came out. We created a sign-up page, bought some keyword ads for website traffic, and then people started paying for it! Although we didn't actually deduct them, we knew the idea was successful. "5. Rick Martinez, Senor Sangria's owner, Senor Sangria is a company that produces bottled sangria sparkling wines that can be directly on the table. To implement my idea, I made some homemade sangria sparkling wines and took them to visit some of the retailers. I asked them if they would like to buy this taste but bottled sangria sparkling wines. Every one of them said that if I could bottle up these homemade sparkling wines, they would be happy to buy them. These retailers all seem to enjoy the sparkling wines I make, but they all feel that it is impossible for me to increase the production of this sparkling wine to a commercial scale. The second dimension of the implementation of the idea is to count numbers. I created a fairly complex spreadsheet that I still use today. This form clearly tells me how much I should invest in my business and how many products I have to sell. It forced me to keep asking questions from the wine industry. These two steps are the verification process for all the ideas I need before moving on to the next step. "6. Robert Infantino, CEO of Openbay, Openbay to provide local repair services to users." Most of our company's ideas should be credited to Steve Black, who is the advocate of stepping out of office. After forming the idea of the online marketplace, I walked out of the office building and communicated with potential users of the service. This idea needs to be recognized by real users. Since I am planning to build a bilateral market, I have to communicate with both the owner and the vehicle service provider, and the two sides will continue to give me valuable feedback on the difficulties, needs and services they are facing. So I made a working model and kept sharing it with the same people, and it took me a few months. Before I knew it, I validated my vision and development with a product that was about to be put into production. "7, Andrew Kesters, Bizness apps ceo,bizness Apps is a small business to provide DIY mobile applicationsService providers. The way we validate the idea is to start visiting customers when the product is just online and in use. We believe that if we can sell our products to local companies in the region, we can sell them to any small business. Implementing our first batch of customers and letting them pay for their products is really effective and gives us the idea that we can make our business bigger. "8. Edward Dessaire, irrigate CEO and general manager, net irrigate is a manufacturer of wireless irrigation monitoring systems. Net irrigate the original product concept was validated by the way the product was sold before it was formally produced. I just asked the user's product expectations: ' If this product really comes out, are you willing to pay for it? How much would you like to pay if you want? ' I have found that in farming communities, if businesses can offer them free trials until the product reaches their expectations, many will be willing to test and experiment with new technologies. As a result, I learned that users, rather than you, are important in measuring the product's perspective and value. In fact, ' I think the product is great ' doesn't mean anything. "9, Kessi Corefas, Hipzbag's owner and incumbent president, Hipzbag is the manufacturer of functional purses." I didn't do a lot of testing on the product for a long time. When I brought my fanny pack to my friends, they just told me that the product was not for them. My mother, of course, likes it very much! So in the initial stage of the product (6 months), only my mother and I are using it. Having been known to the world by myself and Hipzbag, I stumbled across a sales rep who was able to capture the core of my vision, and he wanted to take Hipzbag to QVC (America's largest TV-shopping company) to show it. 2010, Hipzbag in QVC on the emergence of consumers, the first QVC on sold! This can be said to be the moment of the concept of verification, our products became best-selling goods, by the customer's favor. "(Via:entrepreneur, entrepreneurial state compiled; The entrepreneur content authorizes the pioneering state exclusive cooperation, do not reprint without permission