95 Ghost Horse Entrepreneurship: Junior High School started small app won 2 million angel investment

Along with the internet and the growth of the 95 and even after all have boarded the stage of entrepreneurship. Their projects are very strange but also by many investors of all ages. "Whenever" optimistic, "after" conservative, "the" reality ... This is the result of a recent social survey of social attitudes in all ages. "After" This group is also constantly labeled, self-confidence, dare to dare to think, good at subversion, and so on, and in this constantly change and subversion of the era, with the internet and the growth of the 95 after all have boarded the stage of entrepreneurship. Their projects are very strange but also by many investors of all ages. Zhang Yun, currently less than 20 years old, is one of them. Entrepreneurial story 95 after the beginning of the junior Middle School Ghost Horse Entrepreneurship in a business sharing, 95 after Zhang Yun so describe himself: "lead the identity card after 95, with the appearance of the whenever, good at the traditional industry with the big guy to deal with." Although this year has not yet reached 20 years old, but his entrepreneurial experience is very interesting, some sword walk slant but experienced. Zhang Yun's entrepreneurship began in junior high school, playing games from childhood when he began to learn programming at the age of 13, and later compiled a Trojan horse program, using this "no kill Trojan" to earn the life of the first bucket of gold. With a monthly income of about seven thousand or eight thousand yuan, he has never had to live with his family since 2008. "Now, when I was a kid, I didn't dare to tell my family that I was actually a hacker," Zhang said. With the popularization of anti-virus software, he no longer do not kill Trojan, but in high school with several netizens together to do a online hacker training base, each month's income can reach more than 10,000 yuan. "I was a little more concerned about how to get the technology out of my childhood than my friends from the technical backgrounds," Zhang said to reporters. After the completion of the college entrance examination, he focused on a website can be through the task of the way to promote a product, through the QQ mass screenshot to obtain commission income. Zhang Yun in practice found that if you really add to the QQ group to mass advertising, one is difficult to add in, and the second is to be kicked out of the group ads. So he developed a software called Granville, 1 minutes to generate 5 QQ group screenshots, make a lot of money. Since then, he put the software into the shop to sell, and a person responsible for all the operation of the shop is too hard, he also used the "crowdsourcing" concept, the development of four hundred or five hundred agents. This year, leaving the PC side, Zhang Yun started the O2O business of mobile internet. Because to participate in an entrepreneurial competition, he and the University of Guangzhou, a few students at the school of Software together to do a "pocket part-time" app, which is for college students and businesses to find part-time app, "pocket part-time" also won the first prize in the province of the contest. Zhang Yun told reporters that the choice of part-time app as an entrepreneurial direction, because he found that the existing part-time app has a tendency to solve students ' needs and almost ignore the needs of recruiters. In this respect, they start from the differentiation, product design is more focused on solving the recruitment pain point. He mentioned that for the part-time area, the current Guangzhou recruitThere are mainly four types of companies, namely, advertising media, activities planning, labor dispatch intermediary and human resources companies, they have a large recruitment needs. The researchers found that there were three pain points for these companies, one is because of the traditional recruitment part-time need to telephone SMS manual notice, so a year to spend only to reach 400 million yuan; the second is the traditional recruitment by SMS enrollment, and registration information will be crowded in a text message acceptance page, information screening difficult, experience not fluent Third, because part-time demand is usually more urgent in time, the traditional way in the timeliness of the difficulties encountered. In Zhang Yun's view, "the Internet is the greatest degree to reduce the cost of connecting people." And using apps, can reduce the cost of the phone bill, and through the app to the resume of the keyword screening, you can reduce the difficulty of screening; Finally, through lbs positioning function, the recruiter can be positioned by GPs to nearby schools, such as the spread of part-time recruitment information, can solve the problem of part-time time. In addition, they will join the social, evaluation system and other factors to increase the activity of the app. At present, the "pocket part-time" project has won 2 million Yuan Angel investment funds. Tricks's continuous Zhang Yun also plans to do a film and television industry recruitment app, but also from the segmentation of the blank market recruitment app. This year, he is only a junior, but also with many traditional industry enterprises, free to these enterprises to do the planning of the Internet transformation, and he also active in various Internet start-up organizations, meet friends, gain experience. How to fight for investment: industry Resources Internet Background Complementary Team successful entrepreneurial cases abound, but in fact, entrepreneurship is still a "escape" game. In the entrepreneurial Army, a handful of teams have access to Angel investment. Angel investors pay more attention to the composition of the start-up team when they invest in the start-up team. It's not always easy to get an investment in a pocket job. The team first through the competition, won an investor 100,000 yuan of start-up funds, they use this money to buy computers, mobile phones and other equipment, began to develop app. But when a further investment agreement is signed, the investor asks for a holding, which is not acceptable to the team. After the failure of the agreement, the capital chain rupture made the project once faced with the abolition of the situation. At this point, an investor found him, and already some broken thought of Zhang Yun and the investor chat. After the chat, the investor looked after their project, and in a few days he hit 2 million angel investments into their accounts, and the project turned into a turnaround. After the understanding of Zhang Yun know that the original investor is BYD's senior executives. In Zhang Yun's view, investors are looking for their team. "Do O2O entrepreneurship must be with the traditional industry background of people, this is my firm belief that a prerequisite for success", and do pocket part-time, in addition to always pay attention to college students part-time needs, more important is one of his co-founder is a part-time intermediary experienced in the industry. Plus his own junior high school started sitting with the internetNetwork-related entrepreneurship, has a wealth of internet experience, and entrepreneurial initial team is mainly their classmates, almost all of Guangzhou University software college students in charge of technology, responsible for commercial operations, have their respective roles. How good ideas come to be: precision Marketing lets users look for you. Although it is a technical background, Zhang Yun has been more concerned about the issue of how to turn technology into a small child. He concludes that a good idea how to become a reality, it is important to start from the product, through precision marketing, let users find you spontaneously. During his college years, he noticed that a large electric dealer's website had a precision marketing platform in which individuals could gain commission income through marketing promotion. As a result, he selected a juicer to do the promotion, which is his first attempt to precision marketing and answer-marketing. His approach is, first set up a blog, every day on the blog published three original about health, juicer recipes and other related articles. After three months of operation, the blog has up to hundreds of thousands of reading volume, but also make it through Baidu search "juicer which brand is good" such problems will appear in front of the first position. After this stage, he will be at the end of the article in the form of sponsorship, such as the link to implant products, so that can have a great conversion rate of purchase, commission income is also very good. In addition, he has gained a lot of precision marketing experience when making Internet solution Advisor for Traditional enterprises. If he had suggested to a pet company that he could find a buyer by developing a pet social app, and when he gathered enough buyers to launch his own product in the mall, the app would have sold them well. He also gave a hemorrhoid ointment had an idea, "hemorrhoid cream of the precision of the user is a taxi driver," through the voice of the software in a taxi to release "a certain brand hemorrhoids paste very good" and so on ads, instant access to many drivers buy back. With experience, precision marketing is also used in "pocket part-time". For student groups and their own advantages as students, they plan to use the overdraft method to enable students to access the "pocket part-time." They plan to give student users a certain amount of credit, that is, cash that can be cashed in, and students pay by way of a part-time job. This will attract enough students to use the product, so that the recruiter will also gather on the app because of the students. But what about "pocket jobs" that don't charge students or recruiters, and how do they make a profit? Zhang Yun's idea is to achieve profitability through the conversion of student users from part-time to full-time. Zhang said that the top of the recruitment industry is for executive search companies, followed by the public recruitment platform, and finally part-time. They are working with a popular recruiting platform called the recruitment network, as students graduate, part-time demand translates into full time demand, so they can transform this segment of the user into a public-recruitment platform that collects commission fees and can earn commission income.