A brief talk on the 2-year chess and card games website pioneering course

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In 07, 08, the focus of the two years is on the game of chess and cards. In the past two years, 4 chess and card projects have been made altogether. There are failures and successes.

Network game entrepreneurship is different from personal website entrepreneurship, the game of the relatively high threshold of chess, the reason for the choice of chess game, is to minimize the risk, reduce the difficulty. General large-scale online games, online life is generally 5 years, the vitality is very low, but also vulnerable to other types of game to seize the share. and later development, maintenance and operation investment is also very large. Chess game is different, of course, we do is the local chess game, early development results, later maintenance and development, operation is also relatively easy. Thousand people to million people online, server pressure is also better control. The rules of the local chess board are also unchanged, and the code is logically simple.

Local chess card is also Jiande, Zhoushan, Shengzhou such as the two or three-line small city. These small city players, taste single, game habits stable, look for a local game, brand or mahjong, market promotion is relatively easy. Generally six months can do thousands of people online, the promotion method is also relatively single, local portal, more important is the offline promotion, community, street, especially to send camera, mouse such activities are particularly popular.

Of course, it is not a one-time success, the first 2 times have failed. The first time to do is a national chess card, at that time the small chess game just started, we have to seize the market, those were missing the QQ game market. For the first time we were also targeting the national market, 2-month advertising fee has also been put into more than 200,000, window, click, Floating window, Baidu have done, the highest one day to 1852 registered users, online number also in 2 weeks to reach 400 people, but the player quality is very low, the loss rate is very high, To know that more than 50,000 registered users only 400 people online, and the recharge rate is very low, basically no one recharge. Of course this is related to the game brand, a short time players do not trust you, do not dare to recharge.

The national market is really difficult to do, and our procedures have certain problems. The project was dismounted in just 4 months. We feel that the national market we do not have the ability to do, and do not have the energy to do. And do not have the goal, you say follow QQ do, so exquisite picture, so rich picture, the cost is too big, do also than QQ. We dare not do the overseas gambling chess card. Then the alienation of competition, do the local chess card bar, the local first-tier cities are saturated, only 2 below the city there is room, or the Midwest City. This is a few of our entrepreneurial people's Congress has been a consensus for six months. Then we start to move.

The second time, we began to do the local market, the town has a do, less games, uniform rules, technical staff is also relatively easy. Promotional funds are also very savings, basically want to promote also no place to put ads, then the only local portals of gold advertising is also wrapped. Similar to the www.59ims.com local beauty dating community, advertising packages are all 20,001 months. Basically bring in 30-50 registered users per day.

After playing local games, the days are really much better. Night to change code, the day to promote the community, all registered first send a 10 silver. Player age is also relatively high, stable, high income. The small city player, the vision is not high, the ordinary function design, has satisfies the demand. And the recharge rate is also relatively high. Game platform naming also places such as Jiande chess brand name, easy to improve brand trust.

In this way, the local chess card for more than a year, the second third chess platform has been developed, are small cities. Recover the cost is can, the profit also must add the strength, believed along with the player accumulation, the quality station prestige accumulation, the recharge player will be more and more. Look forward to a better development.

At the same time, I wish our fellow entrepreneurs all the best.