A view of Internet entrepreneurship from Zhou new book

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Weekend leisure to read the old week's new book, dry lots, there are a lot of content is particularly suitable for entrepreneurial small partners. Because I am also a bitter entrepreneur, hereby share with you one or two points of view.

What products are we going to make?

This is a creative era, we can every day in a variety of different places to see different people in a variety of products, domestic has formed a kind of entrepreneurial upsurge. Media, government policy support, these days do not say that they are entrepreneurs are embarrassed to start a business.

The first step in starting a business is to decide what to do and what to do with the product. The old week uses the first chapter to say the trend, the undertaking must conform to the trend, nobody can defeat the trend, the giant also cannot. First we need to focus on a field where you can get a product or feature that solves some of the user's need for pain, and gets your first batch of seed users. At the same time, we should look at the trend of the industry, do not want to do business analysis of their own industry, to the entire business Research report. More close to the user, understand what users are doing, a period of time the user behavior has not changed, the user needs have not changed. Follow the trend, our products may be in the future to achieve a burst of growth. Once the trend is broken, it will not be a linear development. It will accumulate strength in the invisible, and finally burst out the avalanche effect. Any force that is unwilling to change will be destroyed in front of an avalanche and marginalized by the market.

Shang that the trend of adaptation is not only product compliance trends, product experience design, marketing, operations have to comply with the trend. For example, now all popular WIN8 style, you have to design the interface as XP style, this is certainly not good. Marketing is also the case, we have to understand the user's taste changes, to adapt to the user's taste.

Good products are operated

The internet age is not lack of products, an entrepreneurial team 10 days and a half month to complete a website or app out. Users need good products, good products are operating out. The first time to listen to the old week is in the 2013 Shenzhen Black Horse Competition, the old week that the Internet products need continuous operation, continuous grinding. Good products are run out, not developed. At that time, I was in the scene silently for the old week dot 32 praise.

Especially in the initial stage of entrepreneurship, the entrepreneurial team must take small steps to run, to find out what users to solve the needs of products, to quickly develop a BATE version with the most core functions, let users use, and then collect feedback from users, and then quickly improve, so repeated. The essence of Internet products is service, is through some form of bridges and windows to the service to the user, because the user's needs constantly changing, the product will be adjusted at any time. The entrepreneur can not be behind closed doors, spend a yinianbanzai to make oneself think very OK product. In addition, the old week that early start must learn to do subtraction, not addition.

The internet is about the lowest cost, the smallest size, the fastest speed to try a rough thing, quickly get to the market is to try, the market is good on the hot, the victory, not good to change direction quickly.

We often say that the experience of the internet era is king, experience is the performance of operations, but also from the attention to detail. In product design and operation, we must pay attention to detail, small focus.

In other words, good operation is close to the user, can frequently with the user sex. Good products are in the user has a sense of existence, users can not be separated from the product.

The business model of the Internet

Now, entrepreneurs and investors like to talk about business models, and usually we all think about how our products can make money. Old Zhou thought the business model was not a money-making model, it contained at least four aspects.

The first is the product model, what is the product we offer? What kind of value can you create for users? What kind of user problem does your product solve? Can you turn expensive products into cheap or even free? Could you turn complex into simple?

Second, the user model, as a start-up company, we must find the product demand for the most intense target users, the core target group of products.

Again is the promotion model, many people mention the promotion to think of spending money, but spend a lot of money promotion is not necessarily a good model. Product good, but no money promotion, you may force yourself to think of many ways. In the promotion process, you have to study the market, dealing with the target users, understand the real user needs, understand the user's use of products encountered confusion and problems, and then feedback to the product to improve, thus constantly adjust and improve. Based on the product operation of the promotion method, can essentially let the product into a virtuous cycle.

The last is the income model, the income model is based on the user, the product must first obtain a huge amount of user base, on this basis to consider how to obtain income. At the beginning of our start-up, we may not understand how the product to make money, or to the end of the product to find the main revenue and the original idea of a great deal. In short, there is no commercial value without user value. Products without users, there is no value products.

In a word, the business model is what you can offer, what value to create, and how to gain business value in the process of creating user value.

How to build a "iron camp"?

A product idea is deciding what to do for a business, and a team is creating a product. Whether or not you have the entrepreneurial experience, we can understand the importance of a good team. In a sense, how to build a good team is more important than what you choose to do, and the foundation of a good team.

The entrepreneurial team is different from the project team working in the company, entrepreneurial road there are too many uncertainties, and the probability of premature death is very large. Entrepreneurship is a marathon, a long and arduous process, and requires the team to compete at the speed of the hundred meters sprint. It all requires a good entrepreneurial team to perform. Old Zhou believes that the establishment of an excellent entrepreneurial team, must grasp three key points.

First, not to make a fortune for the purpose, must have some degree of idealism feelings.

Shang feel that our entrepreneurial team can understand that not short-term quick money for the purpose, I believe that many entrepreneurs want to succeed through entrepreneurship, ultimately, in essence, to return to the financial. True entrepreneurs must have some idealistic people who can give up something to start a business.

Second, the wealth of people dispersed, there should be incentive mechanism, the interests of everyone bundled together.

Society is realistic, even if team members are not trying to make a quick buck in the short term, we still have to think about the financial problems of our team members. On the one hand is the company to rapid development, on the other hand to know how to share. To share the company's future earnings with people who are willing to follow the company, and not to be able to make lip-action.

Third, solve the problem of succession, leaving a part for the future

The development of enterprises can not be separated from the talent, entrepreneurial process, existing members may be left for a variety of reasons, enterprises should continue to supplement the fresh blood. The enterprise should establish the incentive system from the initial stage of establishment, leaving a certain stake to the future.

The above points, the author or deep experience, entrepreneurial process can not be separated from the formation of the team. Before we start a business, we have to find the right partner. When recruiting partners, you must promise him that the company will be able to make a large sum of money in the future, and start a business with me quickly. The recruit must not be the right partner, and in the future when the company is in trouble, he will probably not go with the company. Even if someone comes in and doesn't see a lot of money in a few months, your partner is going to get a pat on the butt. Through the experience of Shang, start-up companies recruit partners the quickest and easiest to find from their friends circle, the running-in period is short, and the cost is minimal.

The advantage of the internet age is to reduce the cost of learning, "disadvantage" is to continue to learn. Entrepreneurs should learn from the experience of their predecessors, learn from their own recognition of knowledge, armed themselves.

Finally, we recommend the old week's new book, "Zhou: My Internet methodology," about Internet thinking, free business models, disruptive innovation, and so on, entrepreneurs are worth seeing.

Wen/Shang Weibo: @ Shang YT public Number: yutuoorg

Original link: http://www.yutuo.org/299.html