A lot of people are still doing a business yesterday.

A lot of people are still doing a business yesterday.

Globalization is essentially a technology transfer, from the most developed places gradually to the achievements of these technologies, technological achievements to the lower level of continuous extension.

In fact, our market in China is still a global expansion of Chinese companies, basically is to follow such a goal, China's interior divides into six level market, in some already in the level market and the level two market is eliminated the product, we sell in three grade, four grade, we can continue our business, seems the growth is not bad.

But in fact, most people are doing a business yesterday, including we now have some companies that want to put what we already have, even what we have begun to abandon in Africa, in these emerging markets to continue their products.

This is, in the final analysis, a kind of respite, although sometimes the growth is relatively large, the real competition is not that simple. We call it a2c, send the American things to China and copy them to China, which is to tell stories, we are American, we are Chinese, what what, we are China's Google, We are Chinese and what.

Such a way, of course, globalization, we can also get a piece of the soup, but this always follow this strategy, someone said, tail light strategy is very easy, you do not have to see the navigation, you do not have to judge the path, you look at the front of the car, how to go, look at his taillight on it. But the trouble is, if the car in front of it stalled, broke down, or dropped into the cliff, you either stop, or you fall down to the cliff. In fact, this reminder is also very important to us, we are not innovative spirit, cottage spirit, we can not always take the cottage as one of our development path, this is not sustainable.

Globalization relies on state-of-the-art technology

In fact, the world on the surface of the stock is constantly extending, not too much increment. But true globalisation must also be aided by the most advanced technology of its time. Genghis Khan, for example, was able to rule the Eurasian continent, and was able to hit Portugal all the way because there was a theory of scientists saying that there was a world of invention, the stirrup. This thing seems simple, but without stirrups, people riding in the immediate can not fight, the invention of the stirrup changed the world.

There are also seemingly a very simple technology, in fact, the invention of the container for globalization has made a very good catalyst, without the container, you are difficult to achieve globalization. And today we see more and more globalization, in fact, the use of this Internet technology. In other words, globalization seems not to be original, it is derivative, it must also rely on the most advanced technology.

The advent of the Internet does not change the steam engine to humans.

The internet today's changes to the world can be seen, but look back, the internet to the world's changes really do not have a steam engine, the emergence of the steam engine is really the Earth on the original human state has changed a lot, so that you do not recognize it.

The advent of the Internet does not allow us to immediately see the emergence of a particularly visible, revolutionary change that we do have on the Internet. In particular, the dotcom bubble of the 1999, it was found that there is a so-called large number of companies want to use the Internet, new bottles to install old wine, is the market to play a big merger, 350 billion of dollars of mergers and acquisitions, they still want to use the Internet to do their traditional things.

So, people do not think that the Internet itself can create a new thing, is a bunch of people to track, and finally found a bubble. Even if it's 250 billion to 300 billion dollars worth of companies, but this company, to be honest, he's just doing a simple incremental game and we're not creating anything new.

And in the United States you look carefully, every few years, he will always appear an internet company, those old faces, Bill Gates that generation, have been old, has disappeared, and today see is a new face. And in our China's Internet, met decade years ago, even in decades years ago on the stage, today or on the stage, they are just doing altitude.

"415" principle

In the entrepreneurial time, there is a "415" principle, is the initial team of people, not more than four, preferably three. Because more than four will certainly form gangs.

What is "1"? Of these four, the greatest danger, the four of us are brothers, we play a jiangshan, we share the average, we are 25%, if so, the company is dead, no matter how good the business model, no matter how good technology, are dead. The reason is that when starting a business with like-minded, but a little bit of progress, a slight achievement, everyone's opinion is different. Therefore, in the most critical time, it is easy to form a consensus, encounter a group of robbers, four people will certainly be particularly united. But not every day there are robbers, a lot of things start to everyone from the initial play table tennis to play the state of golf. Table tennis is the ball must be hit, this problem does not need to think about the problem, the problem arises, you have to solve, entrepreneurial early stage is playing table tennis. To a certain time, is playing golf, no one to fight against you, where you play, how far you play, everything depends on your own time, that is very test ability. Four brothers who wish to wear a pair of trousers, may be divided at last, you disobey me, I defy you, finally the company may fall apart, let a great plan begins to fall, this situation often occurs.

So no more than four shareholders, a single big, must be a person to decide, you let me decide, it is equivalent to say investment in the future is like buying a stock, if I jerk, I can not, then you recognize, if there is no such a consensus, we simply do not do. On average everyone's distribution of the right word, this company is just like a car has four engines, respectively, in four directions to go, you said the car can move? So it's very important to have a single big one. How big is it? must be over 50%. Because it is not good, three people no more than 50%, three people a partnership, suddenly become a share, then you kicked out. So the "415" principle is very important.

Investors fancy entrepreneurs more than business models

We are particularly fond of business models, and investors must first ask your business model, but ultimately after the business model to understand, he must see you one thing, this more crucial factor, this is human, decisive. This is not the case, first of all, this is not the case. Man, that's the thing, the thing in this place, what people to do, the result is completely different. The same business model is done with 10 people, and certainly 10 results. You said that there is a 1.5 million-bought piano in your house, I can believe you can hear the best piano? Not necessarily. The key is that you will not play, you can ask who to play the piano. This is very important. So when the investor finally gets to know your business model, he will understand that you deliberately play golf with you, playing Texas poker, whether you are the atmosphere or stingy, you are rich or tinkering with the people? Do you have a leader's strategy and so on? He is watching you through these tiny things. Suddenly offered to say where to go, where are we today, go to Badaling, just is the most blocked time, he saw you in the traffic jam when your performance is like, he will see you this person is a what kind of, finally he decided to put his money to you, so that you think you can make it.

The team is 5x5, not 5+5.

Of course we say now, generally speaking, people are a single person, the most important is the team. The team is to say what the regiment is like dough, the regiment is able to have cohesion, not to say that all of a sudden scattered, who are inseparable from each other, who left the future, their own value will be reduced. This means that they are together, is a mature effect, five people together, 5x5 is 25, not 5+5, this is called the team.

The reason you are inseparable is because all the people are your operating system, you are an application software, you leave this operation software you are nothing. If so, that's a very good team. Team people This is called fate, you can fit, with all the people can fit together, and the team fit together. What's a deed? Is the past contract, is a piece, a piece of jade, or a copper, gold, break it into two halves, we know the story of the reunion, a person to take a piece, separated, and then meet, can close, that is called fit, closed, the past is a credit voucher, the contract is so to come.

Taiwan and Hong Kong do not say unity, is called a fellowship, if you do not have the spirit of this fellowship, you are very difficult to go far, sometimes less than one person, the whole team will always be the whole atmosphere will change, the overall ability of the whole organization will change, then your business sustainability is very problematic. So you have to be in the core character always have such a strong desire, not external requirements, is a strong desire, willing to stay together, gone, left will feel uncomfortable, so just their move. In the United States you know is very focused on the family, his life habits are not the same, there are two-thirds of people so far away from their families with you move, it is really a great thing. You think, we have a long time together, the kind of the beginning is called centripetal force, often a long time, will produce a lot of centrifugal forces, a lot of divorce because of the location of the squeeze toothpaste is not the same? There are many, many small details that can lead to a rejection between people. It's really hard to be together for a long time. So if you can do this, your competitors are better than you in many ways, but you are a very stable, very cohesive team, you can go far, so the human factor is very important for the entrepreneur.