A novice must see the site's positioning chapter

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Statement: This article has previously been published, this time adding new content. Personally think the novice webmaster is very helpful, so he turned it out. I do not have a high opinion, many of the views are from the people, Group of friends, I add my own point of view, a few finishing. Don't be laughed at. Another master free to see.

First, let's start with the garbage station. A lot of people do the station, the beginning is directed at the garbage station. Want to get some start-up money in the start-up phase. This is understandable, I started to do the station, is the idea. But does the garbage station have to do for a long time? After all, it is not a good way, so in the development stage, we still have to focus on doing a regular point of the station. The following is not practical for the garbage station. After the initial stage to pay attention to.

Text: Site positioning is any one to do the station first to consider, you have to have a precise positioning to be able to do the station well. If there is no positioning is tantamount to the blind man across the river, with a positioning is like a ship with a lighthouse, in the dark night will not get lost.

One, why to position?

Let's talk about a life experience. I live in the countryside, once to our small county to buy clothes, first to the department store, then to the commercial building, and then turned several shops, has not satisfied. Finally came to a lonely street in the shop, a go inside is full of men, all kinds of. Though I didn't buy it in the end, I was impressed by the store. The next time I buy clothes, the first thing I think of is that all the men's shop, the previous turn of those shops have no impression. I must say that the purpose of this is clear. The reason to do the station and do the truth of the shop is interlinked-you have to have their own characteristics. There is a saying, "advantage in the overall mediocrity, lost in excess." We see too many webmaster's readme, start to do the station to big, the perfection. Because it is a person to do, after all, it is difficult to become a portal, so the last one busy and tired, physically and mentally exhausted. Do what you want, but you can't do anything. And think of Google, his idea is "to do one thing to the extreme", focus on doing the search, so the search has been very successful. Baidu started only to provide search services, with a huge flow, only to do the bar and other ancillary services. Again see ADMIN5, Stationmaster Station, about Stationmaster's have a lot of, also not what all do, he concentrates on information and trade, so now very fire. The laggards, who used to do free resources, now focus on web building and code. All free space, before doing a variety of free resources, now focus on doing free space, and play the slogan, "In addition to free space, here is nothing!" ”。 They are all examples of precise positioning. We have to find the areas that we are best at. Find the location of the site in order to increase the core competitiveness of the site.

Ii. How to locate?

Small hands, anticipate.

    the so-called small outside hands, is positioning must be a minimum of the industry. Anticipate, is that you want to make this area of experts, become the head of the industry this aspect. The theme of the site to be small and fine, to do their own good. Because the site webmaster has hundreds of thousands of, there are a lot of well-funded internet companies, we only rely on their own professional to compete with others, only such a site is easy to succeed. Many successful personal websites have grown up, including today's large websites. Site at the outset, positioning small and refined has the following advantages: you just need to work harder than ordinary people, you can put this small and fine site into this small area of the most top-notch. Become the top of the small field, your station will be browsed to your site industry people remember, then you can keep the passenger flow, stick to the passenger flow, steady upward development you will soon be able to use it to make money, although just start to make a small profit, but these small money will give you more self-confidence and happiness prompted you to do this site better. With a certain amount of funds and resources accumulated, this small station is only a matter of time. You have a deep understanding of an industry, you may have a lot of very good ideas and idea, if you start to pursue all-inclusive and show them all, then you may be making a wedding dress for your competitors. If you start to position very small, you can avoid this situation.      See who has made a fortune, KFC and Big M, even the primary school students play Monopoly know that the two stock bought will not be able to lose, and they sell what? Anyone knows that it's simple enough to be a simple hamburger chip soda ice cream, but why they can run rampant in China for decades to know, and there are Baixin and even thousands of delicacies of the domestic catering industry is not a country in the provinces are open chain? Although there are many reasons, simplicity is a big problem. In fact, the Internet industry and the restaurant has an astonishing similarity, is also closed the door to do content, open the door to customers, but you do not know what you enter the door of the customer is what kind of preferences. The simplest is for more people. Or the old saying, eat not fat, want to let your website quick money, do not blindly pursue all-inclusive positioning. If you've been doing this for a long time. If you do not want to let yourself tired of the site, we must learn to give up temporarily, to a curve to save the nation. Make a small and fine website to make money first. Because you can not live in an empty stomach in the ideal, the first to solve the problem of eating. Now a lot of us have to learn the station, such as the Coral Forum, aimed at QQ, outdated to the webmaster, the entire space station, only to provide free space, in addition to nothing ... If you do picture station, then just do the picture, do the professional, do the essence, then if someone looking for a good picture will only choose your professional picture station, and not casually find a motley forum or a comprehensive station.

To have their own characteristics, that is, their core competitiveness.

When he recalls his college life, Lee said, until today, he remembers an old professor at Columbia University's philosophy department who said: "Do you know what make a difference?" Imagine there are two worlds, a world with you, a world without you, let the difference of the two biggest, this is the meaning of your life. "Life is so, so do the station." There are so many websites in the world! This is the whole world. The world into two, imagine a world with Baidu or Google, the other does not, what will be the case.

You want to look up information on the Internet, the first reaction must be Baidu, or Google, you want to buy a cheap online, the first reaction is mostly to find Taobao bar; Do you have a special site? If there is no feature, first give yourself a feature out, and then put it right out to tell users, let users remember. First look at Baidu and Google dispute. Industry experts said that Baidu is able to defeat Google in the Chinese market (Google China) and occupy an absolute advantage, the key is derived from the use of Chinese netizens to understand the habit, it provides users with a favorite, simple and efficient search platform, and adapt to the needs of Chinese users timely launch bar, know, MP3 Search and other characteristics of products, so in the user group to form a good use of habits and user stickiness. Think of Google spoof Baidu that nearly 20 minutes of the film, can not help but want to laugh. It is no good to say that your localization is done well, the key is what your users say. Do you have a Chinese currency, and Christmas doesn't mean it's localized? Ridiculous。 On the contrary, deliberately to pursue localization, doggie the original characteristics of Google lost.

Look at two more negative cases. Blog China is a very worthwhile research case. Blog China This site soon launched, because of distinctive features, viscosity is very high, attracted a large number of people, including the richest man Chen Tianqiao are often on. The original blog in China although the content is not particularly much, but it is attractive. I remember writing hao123 article on the top of the highest click rate of more than 50,000 times, ordinary articles in the above hits are also at least 5000. Later blog China has a big influence, melt to the money, get the money after the pressure, watching the simple blog is difficult to make money, they changed the all-inclusive of the portal route, and renamed Blog network. This change is not wrong, but the change is too quick, so directly from the great jump to the vulgar, so that the old users are suddenly unable to accept no longer on it. The old features are gone and the new features have not been highlighted. And the result? Although the Alexa ranking rose, but a large number of old users lost, the site viscosity has been the fact that the catch-up Sina can only become a slogan!

The revelation from Yahoo China--focus can be successful.

Many people fail, lies in half-hearted, loose, they in the face of many temptations, always can't do heart mo, and eventually become nothing, this is the success of taboo!

Recently read a lot about Yahoo News, I think their weakness is this.

The Internet technology development is fast, there are too many temptations, Yahoo will want to do a portal for a while to do the search, recently rumored to be bought, this is Wall Street's current most popular speculation.

Business is not focused, the pace is too fast.

Yahoo's biggest problem is that it lacks a focus and lacks the "focus" spirit. The New York Times has rated Yahoo's performance at the business level as: "Everything is OK, but trades." ”

Yahoo's goal has been to become an all-encompassing Internet service provider for all audiences. It wants to be a platform for communication, a news platform, a gathering and distributor of entertainment and business information; it dabbled in e-commerce and tried to be a broadcast platform. It is reported that Yahoo has formed a dedicated team to produce original content, and even to film companies and television to learn, and recruited a number of senior television media practitioners, but last March announced the abandonment. "A lot of plans end up like this. "A Gartner analyst believes that Yahoo's business system is already too big."

Yahoo's technology is not bad, but the strategy is wrong. Too much investment is not rewarded, leading to the inability to use sufficient funds to maintain innovation, and then to maintain a virtuous circle. They have failed to integrate and manage the small companies they have bought back, which has led to no significant gains in other acquisitions, except for the return on Flickr and delicious bookmarks (Del.icio.us).

Yahoo is not without advanced technology, it has been a loyal believer in Web2.0, in the past few years, it has never stopped the relevant acquisitions, the structure of almost all the popular Internet elements.

In the final words, I think Yahoo does not understand the word "focus", the area involved is too broad, seemingly leading the actual which has not done fine. No one, like the famous scientists of history, can be both a physicist and a biologist, while taking into account the astronomy. They are in only one subject area.

Yahoo China makes it confusing to people. There is a saying: "A large area of net, focus on fishing." "But Yahoo has only done the first half of the sentence." Remember a few years ago they want to do search engine, the subway, the station on the overwhelming light box ads, but the result people see their ads will say: "Home Baidu." ”

Too many examples tell us, "Internet entrepreneurship: Only the focus of the crazy to achieve success." "Resist temptation" is absolutely a compulsory course for internet entrepreneurs, there are too many sites because of the temptation to resist the flow of their own made a "pornographic" site, access to a large number of junk IP?

Some sites, IP only more than 10,000, January advertising can sell tens of thousands of. Famous Webmaster forum IP2 million, top banner advertising can sell 10,000 per month. This is the benefit of concentration.

Ma Yun because focus on the field of E-commerce, from the underestimate to the climax, a few years unchanged, so the success of the audience because of focus on the field of niche advertising, they listed; Sundliang just focused on a chemical industry e-commerce, also listed. People who really have a big career must be focused on a particular industry.

Be creative.

YouTube is the representative of the Times innovation, it does video sharing who can do, but it grabbed in front of the Times, occupy the first opportunity; QQ dominates the young culture of Chinese Internet, it has created excellent interactive platform for Chinese netizens and made QQ a synonym for fashion. Alibaba, which has created the world's most popular e-business model, solves the pressing need for global merchants to conduct online trade, leading to a new era of business ...

Have a sense of service.

"Finding McDonald's is tantamount to finding a toilet," it is not insulting McDonald's but praising it. What is McDonald's? You mustn't understand that McDonald's is a toilet. Apart from McDonald's and toilets, there is the best place to read, the best place to love, the best place for children's birthdays, the best lounge for free air-conditioning ... Not just a snack bar with a good hamburger taste.

Third, attention to the following points.

1, only for a particular group of services.

Samsung's success is to seize the white-collar petty bourgeoisie, Baidu Post bar success, is to seize the student group. Personal belongings are missing site, more should concentrate on the advantage, the main focus on a subdivision of the target group. For example, if you want to put the national Internet users pull in, so the pictures, movies, music, jokes a catch, it seems to all ages, but no characteristics, also can not long-term gathering popularity. On the contrary, if you place the forum in the service for a special group, such as a hip-hop forum for people who like hip-hop, and a storytelling forum for those who like to storytelling, your forum must be rending and the financial resources will be widely available.

2, only to do their own profound understanding of the content.

If you do not understand storytelling, you make out of the storytelling net certainly cannot impress those storytelling enthusiasts, if you do not understand hip-hop, you make out of the hip-hop network may just be some hip-hop pictures and tutorials of the simple display. Only if you have a more in-depth understanding of some aspect of the content, you know what your netizens really like, you can make what they really need.

3, only to do their own promotional resources of the site.

It is not difficult to do a website, it is difficult to promote his operation. Yesterday in a Webmaster QQ group met a person, said they want to do a Web site navigation station, and in two months to the IP big 20,000. Then I was surprised by the communication, he even put such as webmaster statistics, such as statistics on the site to visit the number of visitors do not know. I have no language. If you do not have the flow of support, not to burn money, want to put a seemingly HAO123 navigation station to do 20,000 IP is not easy.

If you do not have the flow of support how to do it, no words do not do Web site, no webmaster is willing to join a can not take to what the flow of the Web site. Then, is it not possible to do the station? Of course, do content station, as long as the content is edited properly, SEO moderate, then the search engine can bring you a lot of traffic and income.

4, only do have a profit mode of the station.

If you think traffic equals income, you're wrong. Accidentally site has a point of traffic, accidentally found several alliances, accidentally account was blocked, careless alliance run away ... If you have a better profit model of the station, such as toy Shopping Network, then, you have the flow, you do not have to worry about making money. A friend asked me what the profit model is? I do the station basically just for interest, did not want to make money from above.