A small number of Internet strength Entrepreneurship Report: "Stand for money" product control

Source: Internet
Author: User
Keywords Tencent Lei Ma Yun every customer prudential products handle nets

Mr Watanabe's "blunt force", translated as "The Power of dullness", is sometimes a dull, Watanabe feeling, but it is "the means and wisdom to win a better life".

This seems to poke at the http://www.aliyun.com/zixun/aggregation/7254.html "> China Internet Environment somewhere hidden." Compared to radical, assertive, rigid, sometimes blunt, low-key, slow, it seems easier in the fierce competition, high-speed iteration of the business rhythm of the win. Although they are minority.

If sensitivity is a kind of external insight, then blunt force is a kind of internal persistence, is a more lasting endurance and explosive force.

The "blunt sense" is more like a foolish survival wisdom relative to sensitivity. Blunt enterprises do not have a sophisticated business model, there is no interlocking capital leap, do not rush to seize the site, they always revolve around the core competitiveness to design products or services, product single but strong lethality. They believe that enterprises, like all things, have their natural growth laws to humble system.

Control your demons and make time for the winners

This is a group of blunt companies, seemingly slow but good at refusing temptation, by focusing on the accumulation of strength, so maintain a sharp heart.

The staff of the public comment network jokingly, their owner seems to have a "blunt force", all new concepts, new ideas are not cold. Until finally, by O2O (Online to Offline) such a trendy concept hit.

It seems to be a group of blunt companies, seemingly slow-growing but good at rejecting all kinds of temptations, so keep a sharp heart. Because of the pure, dedicated "one rib" route, they rely on time and strength to accumulate infinite energy, but hidden away the sharpness.

Like Moso bamboo, it barely observes its growth in the first five years, but can grow to a height of 90 feet within five weeks thereafter. Relies on a few miles of roots that have been quietly growing for the first five years.

In the final analysis, this is nothing but a bunch of stupid children, only know "go ahead", will not look at the other bale. They like the young Guo, not so smart to learn "fast forward fast out" sleeve now, also not so eager to rob the market, they just innocently, obsessed to practice their own "down the Dragon 18 palm."

"One rib."

Refusing flowers at a fork in the road

Zhang in 9 years ago probably also think, oneself founder of the public comment net will be "sign in", "buy" and so on the Internet popular application becomes the focus, in the electricity merchant and buys the line reshuffle time becomes "The new good model".

The reason is that he is a bit blunt, to the fork at the intersection of Flowers ostentatiously ignored, a muscle to go to the end.

In Zhang's eyes, the positioning of a company is crucial. "What do you do, the core is what to do, positioning to clear, to think clearly will not easily be tempted."

One hand for the merchant marketing, a hand to help consumers find concessions, connecting the key to the two, it is the cumulative objective evaluation, this is the lifeblood of the public comment.

"There was a boss who gave me 100,000 bucks for an ad, but asked us to delete two of his bad reviews from his restaurant," I refused. "Zhang's classmate, the public comment Network senior Vice President Longwin said," The public comments on the Internet will certainly guarantee its objectivity, impartiality and independence. Frankly speaking, we are to defend the survival value of our own website. ”

Reporters in the public network headquarters found that the editorial team here and the business sales team, respectively, in two different layers of the wrong. It's hard for people on both sides to say hello unless they go downstairs to the first floor and meet in a shared corridor.

"We have a discipline, the mass reviews the sales team and the editorial team strictly separate." Not only from geographically separated, we are not allowed to have such internal contact. Longwin said that if the Internet is full of false comments, as well as not objective, untrue data, the public comment has long been dead.

To defend the bottom line, but also to resist temptation. Someone had advised Zhang to do the hotel reservation system, someone advised him to do takeout, seems to be the logical thing, he turned a deaf ear, until met group buying.

When group buying and mobile interconnection are almost at the same time, the company has not been discussed internally. But the resources limited Zhang, did not hesitate to choose to develop the handset client first. Buy in his eyes is just a marketing means, its essence is a paid coupon, can let the public comment on the marketing icing on the cake. However, if the loss of mobile phone this position, once someone using mobile phones to do business and user data accumulation, for the public comment is undoubtedly a fatal blow.

As the backward in the group buying market, Longwin always feel: This is only the public comment on the extension of the dominant gene. "We are not a group buying site, but a platform that serves both consumers and merchants." For consumers, is to find and share information, for businesses, is the platform for precision marketing, to the public to review the people who are real consumer demand, this is the value of our existence. ”

Group buying in a sense, is a merchant a very state of marketing. "It's like a big coupon that only works for a while and can't be done for a long time." It brings huge flow in the short term, and it also produces a lot of operating pressure. Therefore, the merchant must restore to the normal operation condition, at this time needs the coupon, recommends other products. Group buying is just one of a series of marketing products we offer to the merchant (group purchase, coupon, merchant homepage, recommended position, etc.). ”

"I don't think we've been tempted because we've been sticking to our own stuff and other people are not doing what I should have done," he said. You have to say that temptation, to those who are not determined will feel what is temptation. If you know what you're good at, what you're not good at, what you think is right, these things are not temptations. "Longwin was surprised by the reporter's question, which was never the scope of his thinking.

Group buying on the public comment, is a "two times" opportunity, but for UC? Looks irrelevant, but still someone to UC founder Yu recommend.

"Last year many people said that Yongfu should do group buying, investors also advised me." In fact, I want to do group buying is very easy, so large flow, and the reality can make a lot of money, from the change is very near, but this temptation I carry. "Yu shook his head," I insist, this is not our core goal. ”

From entrepreneurship to the present, "this road is too much temptation." The core is what the fire now, everyone will follow suit, think is not to do. "Yu recalls, entrepreneurial earliest period, everyone around said UC to do a portal." "If we're going to be a portal, it's definitely the first Army, and it's the biggest. But that doesn't work, it destroys the entire industry chain, and it's not our genes. If you go out that step, there is no way in the industry chain ' united Front '. ”

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