A strategy that all entrepreneurs must pay attention to: MobileFirst

The writer, Mr Jamie, is the founder of Appworks in Taiwan. In the past week, with 13 Taiwanese entrepreneurs to learn from Silicon Valley, a continuous visit to include Google, Facebook, Twitter, Square, Evernote and other 12 representative network companies, bringing back full of inspiration and harvest. Almost every company will talk about it, and I think it's a problem that all startup CEOs have to pay attention to, the Mobile first strategy. The advent of Mobile > Desktop2008 IPhone and Android has opened the most massive consumer-care migration in human history. In just 6 years, smartphones have penetrated more than 2 billion people and sucked in their attention to computers, televisions, newspapers, magazines, friends, shops and passers-by. This year, such as ComScore, eMarketer and other research institutions have been issued by the information, and again and again to prove that consumers spend time on Mobile, already far beyond the fact that the desktop. Mobile second Interestingly, when consumers spend more time moving, many successful web companies still develop mobile as a Desktop accessory, not only with their mobile Web experience on their phones, but also with few people making quality apps. There are certainly a lot of reasons behind this, and it is often quite reasonable, as Desktop's revenue is much larger because good Mobile developers are hard to find because the order of development has always been this way because the leading product managers are still more familiar with Desktop. But if you think about it more carefully, the big guys are stuck with their original successes, and that's not exactly the classic "innovator Dilemma" dilemma that gives the newcomers a perfect chance to overturn. Mobile a So, in North America, famous investor Fred Wilson shouted the slogan "mobile" in 2010, and then did see something like Instagram, WhatsApp, Flipboard, Uber, Snapchat, Square, Evernote and other waves from the mobile derived from the super successful new ventures. At the same time in the Asian market, we also saw line, WeChat in the same way rise. By the year 2014, when we went to visit these successful web companies from Desktop, they were finally following the Mobile first strategy. In other words, the innovator's Dilemma "gives the little ones 4 years of space to nibble on the big company's turf, and in the processGrow and thrive. Looking back on Taiwan, from the entrance, the electric dealer, the blog, to the news media and other past successful big guys, many to now also is stuck in the Mobile Second thinking. In other words, before they wake up, entrepreneurs have at least a few more years to get through Mobile first to subvert their presence. App one but saying that mobile-A is not exactly accurate, in fact, when you look at these new ventures, which start with mobile and eventually succeed, it's not just mobile one, but app one. On Mobile, APP has a lot of advantages over the web, and it just has the ability to promote, which is unmatched by Web + Email. On the other hand, because of the scarcity of excellent app talent, when you can achieve success on the app, the backward person will have a hard time catching up. Google has switched to Android for the axis before we left Google, I was curious to ask a friend, why the picture of the little green statue, from the original surrounding office building, moved to the center of the campus, is to facilitate the tourists to take photos? My friend said, no, it was originally occupied by Google Campus Center Building Search and AdWords team, moved to the next office building, and the Android team, the entire campus into the most central location. Even Google, which started from Desktop Search, has made it clear that the future is Mobile, can you not keep up?