A Tsinghua retreat students entrepreneurial dream: the public to find a way out of the film

How many investors can a movie find? "Big fish Begonia" has found 3,596 social media power to help more people realize the director Dream 45 days, 3596 people funded, raised 1,582,650 yuan. This is a 10-minute full-length animated cartoon, funded by a Web site called Roll Call time. This is also the largest domestic funding to date. This animation is called "Big Fish and Begonia". Outside group Hi, sit in front of the reporter Liang but hand holds coffee, a face of calm. The big Boy with the red totem on the grey T-shirt is the director of the animation, the writer, he knew, meant that he had to move this embryonic thing to the big screen of the movie theater, and it made you feel like you were doing it for yourself, not just for the team, But for the thousands of or even tens of thousands of people, this is not the same feeling as a person doing things. "These thousands of people, there are still reading students, there are elderly people, the less can only donate 10 yuan, 50 yuan, a lot of 500,000." and Liang hardly seen them. For example, famous architectural designer Lou, he is over 40, in the circle for many years he has already accumulated enough personal wealth through real estate, if not this time, his life and anime have no contact. One of the employees was a member of the old man in a chat when the animation recommended to him, the employee is "big fish Begonia" loyal fans, the film is not yet born animated film full of enthusiasm. This has created an interest in old Yu, wondering what makes this generation so fascinating. In early June 2013, Liang on Sina Weibo posted a long micro-blog, mentioned very want to complete the "big fish", but the start-up is underfunded, old Yu letters said that they can not help, but a little power, Liang expressed thanks, but did not really accept the money. It was not until mid-June that the fundraising project was started on the roll-call, and Liang only remembered Old Yu and told him that if he was still interested, he could be funded by a roll name. Old Yu took out 100,000 yuan, Liang offered to talk about investment return, was rejected by the old, I did not expect anything in return, if the simple investment, I have a lot of things than this return much higher. "Old Yu ashamed to let his name see light, repeatedly stressed that they do not count any big things, I just was moved by the young people, they do not walk the Broad road, insist on the dream of spiritual education." "Liang's life is indeed a straight road. In 2000, Liang from Jiangxi to the Department of Thermal Engineering at Tsinghua University, and 3 years later, he chose not to take all final exams to quit the first institution that people want to enter. Liang think that is not what they really want, and they do not need to rely on that paper diploma to prove themselves. It was not as hot as it was today, and dropping out was considered a disgrace. When the mother red eyes set foot on the train leaving Beijing, Liang determined to work hard, not to let the mother worry too long for the rest of her life. Liang began and Tsinghua Academy of Fine ArtsFriend Zhang to do animation together. There was no social networking site in 2004, only a relatively small flash animation site. Liang and Zhang together to participate in various commercial advertising competitions, distinctive personality they got a lot of awards, "Big Fish Begonia" is the work of that time. 2005, two people co-founded the company on the other side of the establishment, the goal is to do the best animation film company in China. In the two years since the company was founded, to support their team, they took a lot of commercial advertising, while maintaining a livelihood, while waiting for the right opportunities. 2007, the Feng Po took out millions of yuan to help the young, Feng to the early company is known for the ruthless judgment, where the customer sincerity goods, orchid Pavilion set potential, watercress, Qihoo 360 He was involved in the early. "Big Fish and Begonia" thus officially put on the table, the 14th session of the Korean Seoul International Animation Festival Best Technology Awards, such as the Seven award of the film won a large number of fans. In order to this to Fujian soil building for the prototype animation, Liang three times to the Earth Building folk songs. Beginning in 2008, Liang began to write the script. During this period, many investors came to Liang and expressed their interest in investing. Melodious Media Chairman Jong found them, said that hope to invest in the film, at that time even there is no "pleasant goat and gray wolf" film was born. However, the beam rotation has a serious error, because of the estimated risk, in Jong and Shanghai Media group together to invest in "big fish Begonia", Liang agreed to sign an exclusive agreement, which led him in the negotiations, he can not find other partners. But the process of negotiation has been shelved because of the reform of SMG in Shanghai, and the complexity of the decision-making process of state-owned enterprises exceeds the Liang expectation. In the end, a senior leader of SMG said that he could invest 3 million to get the team to continue to get the award, but not to film. Liang rejected such a proposal, 2 million or 3 million we can also take out, why do we need you to vote? At the same time, Liang high production cost requirements also with the current market capacity has not matched. Production costs tens of millions of times, but throughout the movie box office, in addition to the "McDull big", "Pleasant goat and gray Wolf's bullish" sold 70 million, 90 million outside the box office, the other cartoon box office is very bleak. Foreign such as "Kung Fu Panda" has just broken billion. Liang, who are devoted to creation and research, do not have enough resources in the investment circle and have limited knowledge. And the day of his dreams seems to be a distant sight. He waits for good investors and waits for good market opportunities. 2012, the domestic version of the Web site naming time "CEO Zhang You find Liang, the designer from his very optimistic" big fish Begonia ", this set up less than a year of the site also needs good projects to promote their own. But Liang and Zhang refused, and they thought the market was not ready. June 2013, animated movie "Crazy Primitive Person" release, won 400 million box office, this let Liang excited unceasingly. He felt he had the chance to restart the big fish Begonia. Then Zhang You found him again, Liang decided to try.Zhang You wants to change the way people run their products. Before people want to do a product, the first problem is money, which is often restricted by investors, investors are not optimistic, you can not put it to the market. But the call time set up a platform, let these products directly face the market, when enough people support, the so-called "risk" will be solved. I want the roll-call time to be a platform for young people to do what they want to do. "Zhang You does not charge any fund-raising projects, he only wants to make the site bigger, so that the public has become a universally accepted way." Liang's project restart is different from the way it used to be. June 4, Liang on Sina Weibo released a long microblog to obtain more than 50,000 forwarding, which won the Luo and other people's forwarding, but also attracted a large number of supporters like Old Yu. There is a little girl studying abroad because she likes "big Fish, Begonia," the news told her mother, the mother is a special Liang in Hangzhou organized a group of investors, let Liang to communicate with them. Under the new information organization, the social power really emerges, and the roll-call time reinforces the effect. Compared with 20 million of the investment demand, the roll call time of 1.58 million appears to be a disparity in power. But Sina Weibo and the large number of investors lurking in the roll-call have thus found Liang, contributing to the success of the financing. Liang to the Chinese entrepreneur, investors and issuers have been finalized, but in the confidentiality phase can not be disclosed. These two Tsinghua students have a good sense of business, they created cartoon characters Bobo&toto, has already begun to generate income, the image of the authorized to the surrounding apparel and animation for the company to create a good income, only authorized business has 20. Today, Sina Weibo members also have a "big fish begonia" theme template. Liang depending on the way to look for the same people in the way, after the fund-raising end, Liang to all the return of the additional, he even want to the 3596 people all become shareholders, but this was Zhang You advised back, fund-raising by equity way return, at home or illegal. The good news is that more than 3 million people have been involved in the project in the United States, with a successful kickstarter,2012 of $362 million trillion. I hope that we will have 1/3 of the film funding from the public chip. "Liang has decided to use the Internet as a way to keep his career going." Liang's life was indeed a straight road. In 2000, Liang from Jiangxi to the Department of Thermal Engineering at Tsinghua University, and 3 years later, he chose not to take all final exams to quit the first institution that people want to enter. Liang think that is not what they really want, and they do not need to rely on that paper diploma to prove themselves. It was not as hot as it was today, and dropping out was considered a disgrace. When the mother red eyes set foot on the train leaving Beijing, Liang determined to work hard, not to let the mother worry too long for the rest of her life. Liang began to do animation with Zhang, a friend of Tsinghua Academy. There was nothing in 2004.Social networking sites, only relatively small audiences flash animation site. Liang and Zhang together to participate in various commercial advertising competitions, distinctive personality they got a lot of awards, "Big Fish Begonia" is the work of that time. 2005, two people co-founded the company on the other side of the establishment, the goal is to do the best animation film company in China. In the two years since the company was founded, to support their team, they took a lot of commercial advertising, while maintaining a livelihood, while waiting for the right opportunities. 2007, the Feng Po took out millions of yuan to help the young, Feng to the early company is known for the ruthless judgment, where the customer sincerity goods, orchid Pavilion set potential, watercress, Qihoo 360 He was involved in the early. "Big Fish and Begonia" thus officially put on the table, the 14th session of the Korean Seoul International Animation Festival Best Technology Awards, such as the Seven award of the film won a large number of fans. In order to this to Fujian soil building for the prototype animation, Liang three times to the Earth Building folk songs. Beginning in 2008, Liang began to write the script. During this period, many investors came to Liang and expressed their interest in investing. Melodious Media Chairman Jong found them, said that hope to invest in the film, at that time even there is no "pleasant goat and gray wolf" film was born. However, the beam rotation has a serious error, because of the estimated risk, in Jong and Shanghai Media group together to invest in "big fish Begonia", Liang agreed to sign an exclusive agreement, which led him in the negotiations, he can not find other partners. But the process of negotiation has been shelved because of the reform of SMG in Shanghai, and the complexity of the decision-making process of state-owned enterprises exceeds the Liang expectation. In the end, a senior leader of SMG said that he could invest 3 million to get the team to continue to get the award, but not to film. Liang rejected such a proposal, 2 million or 3 million we can also take out, why do we need you to vote? At the same time, Liang high production cost requirements also with the current market capacity has not matched. Production costs tens of millions of times, but throughout the movie box office, in addition to the "McDull big", "Pleasant goat and gray Wolf's bullish" sold 70 million, 90 million outside the box office, the other cartoon box office is very bleak. Foreign such as "Kung Fu Panda" has just broken billion. Liang, who are devoted to creation and research, do not have enough resources in the investment circle and have limited knowledge. And the day of his dreams seems to be a distant sight. He waits for good investors and waits for good market opportunities. 2012, the domestic version of the Web site naming time "CEO Zhang You find Liang, the designer from his very optimistic" big fish Begonia ", this set up less than a year of the site also needs good projects to promote their own. But Liang and Zhang refused, and they thought the market was not ready. June 2013, animated movie "Crazy Primitive Person" release, won 400 million box office, this let Liang excited unceasingly. He felt he had the chance to restart the big fish Begonia. Then Zhang You found him again, Liang decided to try. Zhang You wants to change the way people run their products. People used to want to be aProducts, the first problem encountered is money, which is often restricted by investors, investors are not optimistic, you will not be able to market. But the call time set up a platform, let these products directly face the market, when enough people support, the so-called "risk" will be solved. I want the roll-call time to be a platform for young people to do what they want to do. "Zhang You does not charge any fund-raising projects, he only wants to make the site bigger, so that the public has become a universally accepted way." Liang's project restart is different from the way it used to be. June 4, Liang on Sina Weibo released a long microblog to obtain more than 50,000 forwarding, which won the Luo and other people's forwarding, but also attracted a large number of supporters like Old Yu. There is a little girl studying abroad because she likes "big Fish, Begonia," the news told her mother, the mother is a special Liang in Hangzhou organized a group of investors, let Liang to communicate with them. Under the new information organization, the social power really emerges, and the roll-call time reinforces the effect. Compared with 20 million of the investment demand, the roll call time of 1.58 million appears to be a disparity in power. But Sina Weibo and the large number of investors lurking in the roll-call have thus found Liang, contributing to the success of the financing. Liang to the Chinese entrepreneur, investors and issuers have been finalized, but in the confidentiality phase can not be disclosed. These two Tsinghua students have a good sense of business, they created cartoon characters Bobo&toto, has already begun to generate income, the image of the authorized to the surrounding apparel and animation for the company to create a good income, only authorized business has 20. Today, Sina Weibo members also have a "big fish begonia" theme template. Liang depending on the way to look for the same people in the way, after the fund-raising end, Liang to all the return of the additional, he even want to the 3596 people all become shareholders, but this was Zhang You advised back, fund-raising by equity way return, at home or illegal. The good news is that more than 3 million people have been involved in the project in the United States, with a successful kickstarter,2012 of $362 million trillion. I hope that we will have 1/3 of the film funding from the public chip. "Liang has decided to use the Internet as a way to keep his career going."