According to the founder of Xiahua: a good mentality can make entrepreneurship successful

Yearn will always encounter the opportunity NetEase Finance and Economics: you in the 90 's time is already in the place which everybody envies, is the university teacher, at that time is a relatively comfortable, the social status also relatively high occupation, but how then was determined to abandon this position to go into business? Xiahua: When a college teacher, At that time in the 90 's, it should be said that the brightest job in the sun, very stable income, also very good life, very rich time, but I myself very clear, I still want to be able to do what I want to do, so I was actually very small began to like fashion, that source is because my mother, the family actually when I was a little difficult , but my mother will let every child put on new clothes in the spring festival anyway. Sometimes I see her doing the process, I think it's amazing, she may use the home already old bed linen, or the old quilt cover, that Flower has already been washed faintly, then she takes over to cut, gives me and the elder sister to make a new year to wear the fresh clothes, I think this is a very beautiful, It is amazing that such a creative career, so I think I do fashion, is actually a childhood dream. I always felt that if you yearn, there will always be some special opportunity for you to think that I can, that chance is I 1992 years of time with students to the Southeast coastal area to do research, that time the national research project is sent to the university, is about some policy reference research topics, then went to the future, Touched a lot of the clothes that just got up at that time, manufacturing enterprises, I think that gave me a particularly big impact and subversion, I found that many people in this field, they did not even read the university, and even Mandarin is not clear, I was thinking, in fact, life is a need for courage, It needs not only dreams, but also courage. Not be understood more need firm footsteps NetEase Finance and economics: have lost, at that time you are from an enviable university teacher's position to do this industry, you just said, many may not have been to learn the success of the people, will feel a little frustrated? Xiahua: Of course there will be, of course, So I think people make a choice after the no hesitation, in fact, the most important thing is to have the psychological threshold, because from a certain point of view, this karez is actually more difficult to swallow than the real pain in the entrepreneurial process, is the vision of the surrounding people, such as how the family look at you, for example, your relatives and friends how to see you, Even said that I have many good friends in the university, the classmate how sees you. So at that time because I suddenly out of such a good career, a college teacher like a career, start to start from a salesman, the most important thing is for example, my father can not accept, he felt that the development of his daughter for so many years, he is hoping to be a college teacher is he felt very comfort of the thing, But I suddenly resigned, to become a salesman, father's first thought is that there must be something wrong. Let's say my classmate, see me againFor a moment they were all astonished, and why would he think of such a choice? I think this is actually, sometimes quite frustrated, so I say a really strong person, in fact, the most important thing is not understood in the circumstances, how you can be firm in your footsteps, this is very important. In fact, sometimes when people support you to go forward, you will find that it is a combination of support, it is not difficult, but when a lot of people around you do not support you, even against you, you can go forward without hesitation, I think this requires a particularly strong heart. NetEase Finance: How did you dig up your first bucket of gold? This must be of particular interest to many entrepreneurs. Xiahua: I think it's innovation. I especially like entrepreneurs and entrepreneurs who have a layman's mentality, the layman's mentality is actually a driving force for innovation, because when you do not participate in this matter with an expert mentality, you will find countless different ways to others, and you dare to try, you are not stuck in that professional logic. I was a layman to fashion, so I wouldn't be stuck in the logic of a designer, but at the point of innovation, I think I'm more than willing to break through. Everyone that is a gray-blue market, people try to meet people are absolute color understanding of the basis to do some products, because I am a layman, I am puzzled by the mentality, I think why the whole market to the Chinese men to provide the color is gray, blue and black, why can't I do something special, like some of that time already, international pictorial on those, today in fact you will find that the world is flat, the world's popular overnight can come to China, that time is not, in fact Many international posters have colorful plaid casual suits. But many of China's men's markets are grey and blue, so I will be like a layman, to try to do different things, this different things, today may still think of a lot of people Khanyi, because I was just beginning to try some of these innovative products, even a lot of suppliers, Friends in the same world will remind me that if it is impossible to die, because for me, just a start-up, a new entrepreneur so bold to try, many people will Khanyi, good people will remind you. There is no time to be afraid of NetEase finance and economics: At that time to choose this area of fear, because has been given up a good position to do this, have been afraid, if failed to do, have you thought about it? Xiahua: I really came out of the moment, leaving the University of the moment actually want to understand, the most important thing is you can not feel abandoned what , people tend to do something that feels like I'm giving up something, then you must be afraid, your heart will be unbalanced, I feel that I have nothing, in fact, the university teacher is just a career, the house is the school to give, all about you get the respect and glory is the students to give, all that is not fixed to your own. So you can look at it very lightly, when I walk into a new industry, I would find that intense curiosity, or that intense desire to walk with the dream, would replace that fear. Fashion in the best of times NetEase finance: According to the article at the time of the start-up of the market, is the concept of consumption is actually in the change, the 90 's everyone began to think I can, in fact, can try to wear, according to the text at that time grasp the opportunity. In the future? Xiahua: This is another good opportunity, because this half year, in fact, I and the team are the busiest time, in the consumer goods field, in the fashion field in fact, two are fatal opportunities, the first example of people's wardrobe changes, in fact, you must not ignore, when people wardrobe a small variable, It will bring the growth of this industry n times, for example, the original people's wardrobe will hang a water in the suit, people only to go out to see people wear, only for business only for work and wear, later you will find that people for their own every living space, life details, life time and wear. Another is that when consumption patterns change because of the development of the Internet, because of the technological revolution, you will find today's people can not need to go shopping, do not need to be in such a way to buy their favorite things, so I think this is a change in the way of consumption, in addition to lifestyle changes, Coupled with the change in consumption patterns, these two variables together, I think it is the best era of the industry. I believe I'm a good mother. NetEase Finance: Song's A sketch says, it is difficult to be a woman, it is more difficult to become a woman, we know that girls may be in the entrepreneurial process to face greater pressure than men, after the success of the possible pressure will not be small, because you are in a high position, may receive more insight and some comments, Do you feel this difficult, stressful situation? Xiahua: I believe this may be every woman to do business will have this feeling, this feeling, this difficult feeling not only from outside, sometimes from the heart, I often joke, in fact, the most lethal woman is you too demanding perfect, You want every role in your life to be perfect, you are a good leader of a business, you also hope you are a good mother of children, but also hope you are someone else's good wife, and even you want to be a good daughter of their parents. Especially today at my age, my brother and sister are not young, when they are sick you want to be a good sister, you want to play every part of your life, and even say you are the most discerning person for every time, if you are not perfect, so I think this is a very difficult place for you, Because your time is limited, you have a lot of characters, how do you make each role so that you do not leave a regret. For example this half year I am very busy, my brother is sick, and very serious illness, I often because there is no way to accompany him through the hardest time I would be very remorse, even if you do your best, you help him find the best doctor, or you go to a better way to help him, but you can not accompany him, you will feel that this isA very regrettable thing, so I think, this is a difficult place, I often think, is not male entrepreneurs in this respect will be more relieved? I think it's the role of life. The second possibility is that people will find it difficult because you have to face a lot of public talk, and even you will feel that there is no relationship, today is a network era, unrelated people can also point to you, but I think this is the heart must bear, everyone is not just not, In fact, every person you want to walk on the road to success must face and endure. At this point I would be more relieved, the right you will listen to more, the truth is that you are a kind of love, because he does not pay attention to you will not judge you, you will be as a kind of attention, and even some bad sound, I think you go to absorb it, even say I often will be very positive to reply. Because I think it doesn't matter, the most important thing is that I often think that life is actually a game of hide-and-seek, often you will find that when you have to cover your eyes, open the moment you found a lot of friends, but lost their own, you suddenly found that you can no longer find that once the most real yourself, or very important, After this game, when you open your eyes, not only to see more and more friends, but also to see the once your favorite real yourself, which is still important. So I think the hardest is to walk so many roads, meet so many things, you can still be the true self, retain the most innocent part of the heart, I think this is still very important. Advice to female friends NetEase finance: You will give some female friends in the workplace when what kind of advice? Xiahua: Especially girls, my special advice is no matter how big things, do not lose themselves, I have always said to do the real self is actually the most important, otherwise you will think you will be a role, that by the horn After the coloring, in fact, the farther future, you will feel very uncomfortable, very sorry, so I think no matter what, a woman, no matter how big a platform, how busy, you may have to maintain their own life, this is very important. The second is to be relieved, because a woman is born with so many characters, you can't play every character particularly perfectly, but I think whatever it is, you put your heart and soul into it, and your devotion to love is good, and the third one I want to say is that a woman who does her career must know how to love, Love Yourself, Love family, love friends, this is the last you accumulate the most valuable things, is no matter how far you go, how big, may come back to calm down when still feel that this love makes you warm. You have a group of good friends, no matter what kind of situation, they can go with you very heart-to-heart to get along with family, no matter what circumstances you think he will give you warm, and staff, no matter what kind of state, we all hesitate to follow you. So I often say that a woman's manager dares to Love and love and love is very important, which isA power, as long as you have this power, you will find that people's demands of charisma, leadership, attraction in fact will have.