Ads on the Express list to attract tens of millions of entrepreneurs to invest

The afternoon of 15th, Chenghua District a set of residential rooms, this is their company. Some of the young entrepreneurs are visiting customers at home, and some are looking for customers with advertising needs on their computers.

The 22-year-old Guo Xingzi has short hair and a stiff and coy conversation. It was her idea that made the company. According to Guo Shing, she was studying in the Sichuan Provincial Police Academy, Deyang, after graduation, failed to become a civilian police. This June, she found a job distributing leaflets in Chengdu. During the period, Guo Shing found that many people in order to send out leaflets as soon as possible, a few leaflets to the same person, the issue of leaflets will be thrown into the dustbin. "How can a single ad be read by more than one person?" "Guo Shing thought of Express single, now online shopping so many people, if the ads printed on the Express list, at least can ensure that the sender and the recipient can read." In addition, advertisers can also query the number of ads put in the effective quantity.

That night, Guo Shing the idea and Husheme exchange. Husheme, 22, graduated from the University of Sichuan computer department, she said, anyway, it is difficult to find a job, rather than try to start a business. The next day, they gathered two female students, everyone agreed to start a business.

4 Female college students also found their classmates, formed more than 10 people's "entrepreneurial team." They are divided into two groups, a group of people to contact The courier company, to provide free express single as a condition, in exchange for the advertising of Express single; the other group is looking for customers who are willing to advertise on the Express list.

Here's the order.

Posing as courier to send information to sign next order

Half a month in the past, in addition to a few express companies willing to cooperate, the team still did not find a willing to advertise the business. Guo Shing said some of the students had given up, and she began to doubt her entrepreneurial model.

At this point, she is meeting with a shop that sells snacks online. For a week, she made two phone calls to the company's front desk every day, but the other said "the relevant leaders are not there." Therefore, she will be "express single advertising" promotional materials in the envelope, posing as a courier to let the company's front desk forwarded to the relevant leadership. After a week of waiting, the company finally contacted her. After meeting to understand, the company paid 8000 Yuan, bought a courier on the two ads on the list.

This first order not only solves the team's venture capital, but also brings great spiritual encouragement.

Here's the investment.

Investors offer BMW a two-month business turnover of nearly million

Now, there is an older face in the young team, a 33-year-old Shenda, an investor. "I intend to devote 10 million to this project. Shenda said that in July this year, 1 million yuan upfront investment has been in place, and provided a BMW car for the company to use.

Shenda said he was very optimistic about the "express single advertising" industry. Guo Shing provides a good entrepreneurial idea, although this group of students lack of social experience, but a strong plasticity, and entrepreneurial passion, he is willing to work with students. After joining the team, Shenda has trained the team in marketing knowledge and company management. At present, they are creating "China Express Alliance" everywhere.

Yesterday, the company opened a summary meeting. Their "Express single advertisement" of an advertising position 4 cents, 10,000 copies of the printing. Entrepreneurship two months time, has 11 express companies to join, more than 50 businesses put ads, operating income of a total of 944,000 yuan. Shenda says their goal is to get the company on the market in 5 years.

Industry view

Chairman of Chengdu Advertising Association:

"Express Single advertisement" outlook is not optimistic

Chengdu Advertising Association president, Chengdu Appex Ogilvy chairman Jiang to "Express single advertising" is not very optimistic, that its "prospects are limited." Jiang said, "Express single advertising" There are certain limitations, advertising crowd information can not control, can not understand the recipient's income and consumption habits, difficult to targeted advertising. However, college students should be encouraged to start a business. Jiang suggested that they can through the region to carry out the crowd stratification, such as is sent to the university campus Express, can be placed for college students consumption of merchandise advertising.

Voice

Express Company: Can save more than 600 yuan per day

Shentong Express Company Gao Road division manager Robyn said that the division on average daily with more than 2000 Express, each express single cost 3 cents. Use this team to provide free delivery form, can save more than 600 yuan per day cost.

Advertiser: Add thirty or forty orders per day

"Le Lezi Snack net" put 8000 yuan to "express single advertisement". Its marketing department manager Liulan that the net buys the crowd to the young white-collar majority, is precisely they need customer base. The current launch effect is good, daily can increase 30~40 orders.