Air network founder Ning talk about entrepreneurship: do independent search has no chance

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Air Network founder Ning (Tencent Technology photo)

Video: Ning, founder of the Internet, said there was no chance of independent search

Tencent Science and Technology (Lei Jianping) August 16 News, the Air network founder Ning today in an interview with Tencent Technology, said, do independent search costs a lot of money and energy, for entrepreneurs, in this respect has no chance.

Talk about the recent Alibaba and Sohu to reach a new sogou business, Ning said the two together can achieve 1+1 greater than 2 effect. For Sogou, there is a lack of channels, and E-commerce is a big market, just can quickly intervene, for Alibaba, and Sogou cooperation can make up for its search engine technology and understanding of the deficiencies.

Ning that, at present, if you want to do an independent search engine need to spend a lot of money and energy, because Baidu's market share and Baidu's brand loyalty is too high, and Baidu head-on as the enemy will encounter very big difficulties. "With all due respect, both Tencent and Sogou will face great challenges," he said. ”

At present Ning after the founder of Chinaren, Air network, the third venture, and select the search field. He said that his current founder of the Khon Search is the predecessor of mobile phone search, but because "mobile search" is a large search concept, to live independently will face great difficulties.

Ning's approach is to Khon search is not at the front desk, but to provide various channels with search engine technology and how to enhance its channel some of the technology. "So for the vast majority of users you may not realize that you are using the Khon product, the products that you used to use, and you will find that they become more useful because of the increased khon technology." ”

In Ning's view, the Khon search will be imperceptible to have more partners, rather than a direct response to consumers of the search engine, only in a certain aspect is particularly strong, to have the opportunity.

It is reported that Ning's point of view and the 360 chairman Zhou 祎 some similar, Zhou that the current into the vertical search field has a very high threshold. Zhou said: "Even though I have a search complex, do you think you have a chance to do the search today?" Why do you have to be in this market for the sake of personal sentiment, the interests of investors and users ignore it? "

2010 Internet Conference will be held in Beijing from August 17 to 19th, Tencent Science and technology as the official strategic cooperation portal of the Internet Congress and the official designated exclusive cooperation News Center, in the field to carry out a full range of video and text live. and special set up 3 on-site interview rooms, to invite industry experts and business representatives to discuss the industry status quo, pointing to the future trend.

Air Network founder Ning (Tencent Technology photo)

The following is Tencent Science and technology interview with the founder of the Ning Record:

Tencent technology: Everyone Tencent Netizen Good, today we are very happy to interview the founder of the Air network, Mr. Ning, first of all, please say hello to everyone.

Ning: Hi, I'm ning.

Tencent Technology: We know that you have many startups, and now founded a "Khon search", you can talk about your many entrepreneurial experience?

Ning: I resigned from the air network last year, and this year I quit my post as vice chairman and threw myself into my third venture. This time I made a very very unique thing to do a new search engine.

In this aspect of entrepreneurship, we know that the earliest I founded a website called "Chinaren", then do is the air network, this is my third venture.

Tencent technology: Can you talk about the changes in China's search market after Google quit this year?

Ning: Google quit, now the Chinese search market has become a pack of people and the situation, the most powerful is certainly Baidu, Baidu quickly put Google out of the market share, whether the search volume or advertisers, quickly eroded.

In addition, several search engines also lonely, including Sogou, now Sohu and Alibaba to push the new Sogou, in addition, including some other search engines, such as NetEase's Youdao, including Tencent's search is frequently exerting force to compete in this search market.

In the search market process, the predecessor of Khon is to do mobile phone search, I think the mobile phone search independent survival is very difficult, because "mobile search" is a big search concept, so I now do a new business called "Prediction Search Engine", how to say? is using search engine technology to do a "no box search "There is no search box for the search engine.

Tencent technology: How many people are currently doing this project?

Ning: There are now more than 70 people.

Tencent technology: are some research and development personnel or?

Ning: Mainly in research and development and business cooperation, at present, I think that independent to do a search engine needs to spend a lot of money and energy, because Baidu's market share and Baidu's brand loyalty is too high, so if the positive and Baidu as the enemy is very very difficult, with respect, Whether it is Tencent or Sogou will encounter great challenges.

What is the practice of khon? We are not at the front desk, we are providing search engine technology for each channel and how to enhance its channel of some technology. So for the vast majority of users you may not realize that you are using the Khon product, the products that you used to use, and you will find that they become more useful because of the increased "meeting khon" technology.

Tencent technology: Sohu and Alibaba have just set up a joint venture to push the new Sogou, now the cooperation of the two sides have what kind of impact? What will be the impact on the whole market?

Ning: Of course, sogou and Alibaba cooperation is very effective, because the only Sogou, you will find that its channel is somewhat scarce, for Alibaba, its search engine technology, including the search product understanding is relatively insufficient, so for these two is just the two sides together, 1+1 greater than 2 of the cooperation.

I'm very optimistic. Because the source of the search engine is a lot of e-commerce, and China's search engine E-commerce this piece of contribution is very small, so I think this development opportunity is very big.

Tencent technology: Where do you think the future includes the Khon search market opportunities?

Ning: Future market opportunities, I think every company must find its own very unique point, if said to do a all-inclusive, to do a traditional sense like Baidu, Google such a search engine, I think the opportunity has not existed, in the United States now a lot of traditional professional search engines live very well, and very successful.

For example, there are specialized medical search engines, specialized search databases and cases, there are legal search engines, specialized search cases, bills and so on, in a certain aspect you can do particularly strong, I believe there is still room for survival.

Tencent technology: What will be the big move without frame search next?

Ning: Our big move will not be everyone in the market to see the big move, we will be imperceptible to talk about more partners, and we are not a direct consumer search engine, we are using other companies already have channels for their products to enhance a search engine.

Tencent technology: Thank you very much for your interview with Tencent Technology.

Ning: Thank you.