American Group founder Wang 10 years: where is the sense of crisis?

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If there is to be a revolution, I hope it is my own life. I am always trembling and treading on thin ice.

Wang founder of the United States (Weibo)

Tencent Science and Technology Wang September 13 report

Wang's entrepreneurial story looks good because it has ups and downs and growth. This month, a book devoted to Wang entrepreneurship for 10 years, the title of "Nine defeats a win."

Book author Patrick has interviewed Wang himself many times, this book in addition to present Wang my experience and thinking, also spent a lot of space to describe the Wang entrepreneurial team in the backbone of how to gather together to achieve their common goals.

The author of this book hopes that by telling the story of Wang, more entrepreneurs can gain some experience and lessons. So books have a distinctive media perspective, rather than biographical books. Of course, the book provides answers to readers who want to know what Wang and his team have done for the past decade.

This article also aims at some questions to find the description in the book, extracts the partial content for the reference:

Why Wang failed to bring money to the net?

The campus was sold to Chen (Weibo) for a broken capital. Many people will be puzzled, how can such a good product model not be able to melt the money?

If summed up by objective reasons, Wang's team of only 14 people was too young and immature. Whether it is technology, market or management, investors are not the best.

At that time, the Wang can only be described as sentimental. Whether it was Wang's own story or the memories of his companions, there was no evidence that Wang had a theory of his own. His knowledge of the Internet is largely on the surface, copying other people's theories (six-degree space theory), plus his own simple life experience (he is a heavy community user).

After a lapse of eight years, Wang summed up his knowledge of entrepreneurship, "the most exquisite description of entrepreneurship is that entrepreneurial nature is the pursuit of opportunity, temporarily ignoring the amount of resources they now control." This is the essence of market economy. The entrepreneur is, you want to do this thing, but you lack other things, you just have the ability, you can go to look for other things. ”

When I was in the net, I needed resources, but I didn't have the resources. At that time, I do not understand, I do not have the resources to do, resources are very mobile, if the angel investors to invest money, they can find other people, resources are gathered. ”

Why is Wang always the first to discover new opportunities?

From school to Rice, and then to the United States, Wang is always the first to discover the opportunities in the Internet wave. Why is that?

Wang does not have an IQ that is beyond average, and his cleverness is more of an effective way of thinking that has been fostered by a long training of self.

As Wang's own book, "The Alien" (outliers), one can succeed because he has spent more than 10,000 hours in this business. Wang is not a genius, he is not a starting business can see, otherwise he will not try so many things, toss nearly 10 projects to find the net.

If you choose between smart and studious, studious is the biggest feature of Wang. He spends more time studying than in any other way: reading, looking for information, communicating, learning to peer, learning from competitors, and studying typical practices abroad.

How does Wang understand O2O?

In an internal speech, Wang to explain his understanding of O2O:

O2O's decade was destined to be a 10-year old cow X and bitter x. This thing is destined to be a high quality, low price, low margin of things, we need in every aspect through the efforts of everyone through the adjustment of the entire structure, through the promotion of management through product technology innovation, constantly to improve efficiency, reduce costs, to provide consumers with higher quality, lower price services.

The whole industry, only our industry has a high-tech, low margin characteristics, and low Maori things are doomed to bitter x things. Anyone who imagines that O2O would be a very high Maori thing, I don't think they could have done it personally.

One of the most important features of O2O is online and offline, online trading, offline consumption. O2O and electric dealers have a big difference, Taobao on the basic business of the sellers online, the entire business process around the Amoy Bora, let's want to online on Wang Wang online, let Alipay pay treasure. But we O2O must be positive mentality, we bring their business volume in a very long time is relatively small, most of the business volume or the surrounding people bring. You see their staffing is not specifically responsible for O2O. This is the compatibility of innovation. Innovation is more likely to spread if it is compatible with old things.

What is the crisis of the American network?

Wang in the 2014 Annual meeting of the United States, the theme is "Crisis, machine" and "growth." "Whether it's a traditional internet giant or a giant in a traditional business, everyone shouts O2O. If the American regiment does not do well enough, it is in a very dangerous state. It is no exaggeration to say that the company will never be bankrupt for 6 months. ”

Group buying has become a familiar product form for users. But the O2O is deepening unceasingly, the user demand strengthens unceasingly, the product form also needs to evolve unceasingly. So the United States began to do a cat's eye to choose a film, in addition to group buying, this type of direct online selection of the film products, to ensure that the United States in the "link between people and merchants" in the competition to ensure their status. There are still a lot of new business to connect with merchants, and new opportunities in Wang's eyes include catering, hotels, movies and leisure tours.

"I'm not too worried about existing competitors, we run faster," he said. I am thinking, there is no updated mode, if the revolution, I hope that it is my own life. I am always trembling and treading on thin ice. "Wang said.