Analysis on website optimization of drunken Goods mall

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Drunken Goods Mall is a well-known E-commerce site in Xiamen, Fujian, tea industry is also done in the more good mall site, I have been concerned about, but unfortunately, now drunk goods mall ranking seems to have dropped, the previous rankings are also unable to see, here I do a simple analysis of drunken goods mall:

Basic information of website

1. Domain Name Age: 2 years 10 months

2. Domain Name Memory: Zuipin is easy to remember, but the suffix is cn, for the website brand promotion unfavorable (suggest can register zuipin.com domain name, 301 redirect to zuipin.cn domain name, is advantageous to the website brand promotion)

3. Domain Name record: Record

4. Server Analysis: Server function, stability and speed and the same IP site quality and quantity (Drunken goods mall site is not now Gpiz compression, affect the speed of the Web site, not conducive to user experience, it is recommended to open Gpiz compression)

5. Website PR Value: 4

6. Website Status: Site down right, home no rankings (should consider when to reduce the right?

Second, site positioning and site keywords

1. Website title, keyword and description optimization diagnosis and recommendations

The original title, keyword and description as: Drunken goods mall-China's most professional authentic, genuine tea, tea set online shopping mall: Tieguanyin, black tea, green tea, red robe, Puer tea, tea-drunk Goods Mall

Optimization Diagnosis: The title Drunk Goods Mall appeared 2 times, and the title is not good, the title is best not with "the most xx" words, the other keyword too much, it is best to modify.

Recommended changes to: Drunken goods Mall-China professional Authentic tea, tea sets: Tieguanyin _ tea _ Green Tea _ Red Robe _ tea, tea and other online shopping mall.

The best can be changed to: Drunken goods Mall-China professional Authentic tea, tea online shopping mall.

Third, in-Station optimization analysis

1. Sitemap settings: The site does not have a sitemap, the proposed addition of XML and HTML site map, is conducive to users of the site's browsing and search engine crawling, included.

2. website files: There is a robots file, it is recommended to add Sitemap in the file to allow search engine crawling links, so conducive to site crawling and collection.

3.404 page settings: There are 404 page settings, but it is not recommended to set automatic jump home. (Reason: For the weight of the site, 404 pages plus jump may be the search engine to determine the bridge page, and this is not conducive to user experience, 404 of the choice of the page should be given to the site users choose).

4. Website Weight transfer: whether the third party or not related to the weight of the page screen: this on the one hand, the site does not recommend the site at the bottom of the "Shopping Guide, distribution methods, payment methods" and other unrelated pages or unimportant pages do nofollow weight shielding, "payment security, distribution security, legal protection" Stand outside the picture link do nofollow weight shielding, on the bottom of the "About Us" and other unrelated pages or unimportant page to do nofollow to do weight shielding, whether it is the home page, or column pages, content pages do such a shielding (role: Focus on the page weight, to avoid weight loss).

5. Code optimization: I do not know the site code very well, can only be simple to modify the HTML, here and can not put forward too big suggestions, but such as CSS+DIV, follow the standards of the international standard This is the most basic, in addition to the site appropriately add H1-h6 tags, conducive to site optimization.

6.URL standardization: Standardized domain name for www.zuipin.cn, there is standardization, but the use of 302 orientation, rather than 301 redirect, which is unfavorable to the site optimization, more likely to cause the site down right.

7. As far as possible clear dead link (to the homepage and part of the page query exists dead link)

8. Other details: such as breadcrumbs navigation, site structure, static, logo add links and so on.

IV. website Content update mechanism

1. The content of the website is not updated regularly, it is suggested that the relevant knowledge of tea can be added to ensure the content of the website is updated regularly.

2. It is recommended to add random articles or similar items on the homepage.

3. It is best to introduce some products in the introduction of the text, otherwise only the title and simple introduction is not conducive to Baidu's collection.

4. The product page adds keywords to the title and description as well as added content mentioned in 3 (based on search engine inverted index, the word frequency affects the website rank), and to the keyword bold (remember only bold once), and increases the inner chain as well as to the homepage the keyword Anchor text link (the proportion and the keyword choice must be cautious, Otherwise it is easy to be sentenced to the keyword piling cheating).

5. Picture Alt optimization: The picture of this site did not increase the ALT tag, this is very unfavorable to the website optimization, for example

, but there is no "tea" shape this alt label, in addition, as far as possible to define the absolute height and width of the picture, conducive to the site load speed.

Five, Links

1. Link to this site has 67 links, a number of and the site has not been down right or by K, but the link anchor text selection is not appropriate, should try to choose the key words, such as "drunken Goods Mall" "Mountain small kind of black tea" and other key words do not use, in addition to the existence of the site purchase links to reduce the right of the This site may also be the main reason for the reduction of power.

VI. outer Chain

Statistical tools by Baidu query, the number of sites outside the chain, up to more than 60,000, here do not do detailed viewing and analysis, as long as the adherence to the broad, high-quality, relevance, user experience and other principles can be appropriate use of anchor text links. Methods and outside the chain platform did not do more introduction (whether because of the chain of relevance or low quality links led to the site down right?).

Selection and optimization of long tail keywords

1. The use of background statistics, Baidu Index, Baidu related search, long tail keyword query tools and other methods to find the tea-related long tail words and statistics;

2. Long tail keywords appear in the page title, product page, description;

3. Add the Article, column page within the chain, this proposal has been proposed in "programme four";

4. Long tail keywords can also be bold, this proposal has been proposed in the "Programme IV";

5. Add the chain appropriately.

VIII. website monitoring and analysis

Through statistical tools, webmaster tools, Web site logs and other monitoring and analysis of the site, such as optimization results, keyword conversion rate, flow sources. In this respect the site does not do well, even the website statistics tools are not conducive to the monitoring and sharing of the site, it is recommended to add Baidu statistics or webmaster statistics tools.

IX. Competitor Website Analysis

In fact, this step should be reflected in the previous steps, the so-called "win" is this truth, and through the analysis of competitor's website can understand how the opponents of the site is optimized, what kind of outside the chain of resources (in fact, this step should start, But the site is now in the right to drop the analysis of the.

Of course, this analysis is certainly not comprehensive, we do not criticize, because I can not spend a lot of time to analyze the diagnosis of this site. Hope everybody understanding! Article First A5, reprint please specify address Xiamen seohttp://databaidu.com/, respect the copyright!