Analysis on the detail problems in the outside station optimization of enterprise station

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As we all know, Enterprise website in the optimization process, we must pay attention to some big optimization principles, because we want to pursue not only the number of Web site visits, PV number, more important conversion rate of the site, effective target customers is our Operation optimization key, the following author mainly want to share with you, How to improve the details of the enterprise station, from all levels to attract users to enhance the site friendliness and conversion rate, good gossip short continuation we enter today's theme, Enterprise station optimization must be the basic details of the analysis.

First, the site URL path reasonable layout and optimization. Many corporate Web site URL path confusion, so that readers can not find a clue after entering the site, resulting in easy to lose direction. First of all, the author suggested that the URL path as short as possible, in terms of user understanding and memory of the URL for the best, for example, many columns in the construction and naming process is best in the section of the phonetic or theme of the phonetic abbreviation for the naming method. Second, the physical structure of the site as clear as possible, with the general user easy to understand the naming way to name, because the physical folder path naming directly affect our many important page URL normative issues. Finally, the author suggested that in each article as far as possible to add relevant station articles or related product pages or columns, so that users get the best experience effect also greatly increased the site stickiness.

Second, internal article source optimization and update. Although the enterprise station and the general article information site is different, but in order to get better weights and rankings, the construction of the site and the article source is also a must pay attention to one of the problems. First of all, as far as possible to maintain the most basic content of the site update, can be in a fixed time period, the article update is to increase the frequency of spider access is the basis, but also to improve the weight of the site itself is one of the basic conditions. Secondly, the content is unique, higher quality and original degree. The article content is not the so-called shoddy, for original articles, these articles not only will not increase the number of sites included and also face the risk of being down right. The content is best to the industry's unique point of view, or for the product for the different needs of users to make a reasonable exposition, from all aspects to improve the quality of the article, increase by the search engine included probability. Finally, the content of the article to solve the user problem to meet the basic needs of users. The article not only requires the quality of original, and all to the user as the basis for the user to provide real help, can fundamentally solve the user problem, to arouse the interest of users, so that the call, further possible to convert to our target customers, the possibility of reaching a deal.

Third, the site code optimization and structural layout of the grasp. Many corporate websites often interface layout and structure is not very reasonable, the specific embodiment is a large number of flash window, many advertising pages and so on. I suggest that in the process of building the site as far as possible to remove these redundant Web page code, for the site to lose weight, some of the home page generated style code can be used CSS external connection style sheet control, technical enterprises I recommend the best use of div block layout page, Reducing redundant code can not only improve the site's opening and access speed, but also to enhance the spider to crawl the site effective information to do good bedding. Site structure and layout of the author proposed to reduce a large number of window windows, can be appropriate to add a Web customer service. Color and collocation pay attention to the major aspects of the industry's basic colors, the author does not recommend the home page appears a lot of non-mainstream colors, or flooded with a large number of product advertising pictures, to simple, concise but without losing beauty and decency for the consideration of the fundamental.

The construction of external connection optimization. First of all, I suggest that the construction of external connections must pay attention to update the frequency and stability of the control, a short time do not add too much external connections, as far as possible to find a more formal platform for connection release, to ensure that we connect the quality and stability factors. Second, pay attention to connectivity factors, as far as possible to the same site or business-to-business platform for outreach, such a platform is not only very high weight, but also we get accurate target customer source base. Finally, the author of the writer suggested that Admin5 write soft text to promote the site, not only can get a large number of single import connection, but also for the stability of the site weight and ranking is very helpful, different from person to person, the author believes that the construction of outreach is not only required quantity, stability and high-quality connections It's something we spend time and energy trying to create.

To sum up, the author will be in the optimization of the enterprise station, for the station outside the details of the problem and the optimization strategy and the analysis of the introduction, the above are the author of their own in the enterprise station, analysis and adjust the optimization strategy of a little shallow experience. OK, today and everyone to share to this side, SEO more strategies Welcome to join the SEO actual Combat Professional Group: 197813189 for discussion, this article by the Confidential inspection tool http://www.bmrz.org original starting ADMIN5 welcome everyone to reprint, please keep the site source, thank you for your cooperation.